Important Social Media Analytics [INFOGRAPHIC]

Based on some of these social media analytics, there is no denying that social marketing is continuing to grow.

Despite all the evidence to the contrary, there are still naysayers out there who suggest that there is no significant value when it comes to social media. When you look through some of the social media analytics in the infographic below, it is very hard to agree with that viewpoint.

You have undoubtedly seen them: articles and blog posts talking about the ‘end of Facebook’ or the ‘death of social media’ and frankly, they simply do not match the numbers. Every year (heck, every week!) more and more businesses are involving themselves in social media marketing.

According to the data below, 94% of businesses are involved in social media in some form or another. 94%. And with each poll, it becomes increasingly clear that marketers from every industry – both B2C and B2B – are planning on furthering their involvement in social media. You simply can’t justify the argument that social doesn’t matter. It matters in a very big way.

Take a look at the infographic below and see just how important social marketing already is and see how its growth shows no sign of slowing down.

Which statistic do you find most interesting/important? Tell us in the comments below or on Twitter!