How Organizations Structure Social Media Teams [INFOGRAPHIC]

Social media teams can be responsible for some of the most crucial marketing decisions when it comes to your business, but how are social media teams structured?

The importance of strong social media teams is right at the top of the list when it comes to modern marketing. Yet, because social media is so new and so fast-paced, many businesses – both large and small – are not sure how they are supposed to go about structuring their social media teams.

One of the most interesting figures in the infographic from Go-Gulf below is right at the top: 65% of organizations assign social media tasks on top of regular job responsibilities. Furthermore, 25% of companies are using interns to manage social media! The many benefits of social media for business are of growing importance to a company’s success. That being the case, assigning an inexperienced staff member to manage your social media will certainly not lead to a revenue-generating program, and the numerous benefits that can be derived from social media will be lost.

The result of this lackluster effort on the part of most organizations? Only 5% of organizations are highly satisfied with the results generated from their programs. It doesn’t take a statistician to see the correlation: if you are not devoting the proper resources to your social media program, you cannot expect to be satisfied with the results!

Have a look at this infographic to see how companies are structuring their social media teams. What data do you think is most interesting/surprising? Tell us in the comments below or on Twitter!