Daily Minute Master Series – November 4, 2021

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The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

Facebook Abandons Facial Recognition, Will No Longer Identify Users to Tag in Uploaded Images

This is significant – today, Facebook has announced that it’s shutting down its facial recognition program, and that it will also delete all of its facial recognition files, meaning that it’ll no longer be able to identify people in posted images.

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Meta is Facebook’s Push to Own the Metaverse – and it Might Just Work 

Have you heard enough of the term ‘metaverse’ yet? Much like ‘cyberspace’ was used in the early days of the internet, and the way ‘artificial intelligence’ has been incorrectly attributed to even the most basic computer functionality over the last five years, you can already see ‘metaverse’ being attached to everything, especially now that corporations see dollar signs in the next big shift, and potential to capitalize on the knowledge gap that exists between where we are now, and where we, theoretically, will be.

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New Google Best Practice For Embedded Videos

Google updated its Google Search Central Video Best Practices help page to add an additional recommendation that will help Google find and index video content better and make it available for Google’s rich results and for what Google describes as maximum exposure.

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8 Essential Content Marketing Roles & What Each One Does

Content marketing has come a long way since its early days. You can no longer write something, post it online, and expect it to generate positive results because you were one of the first to write on the subject. Today, the process of content marketing is significantly more complex.

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Microsoft Launches Cloud-Powered Marketing, Supply Chain, and Retail Solutions

Beyond updates across Azure, this week at its Ignite 2021 conference, Microsoft has announced additions to its Dynamics 365 business app and industry portfolio, including Microsoft Customer Experience Platform, a marketing solution that is aimed at helping customers personalize, automate, and orchestrate customer journeys. Another — Microsoft Connected Spaces — is designed to let organizations leverage observational data to produce predictive insights, while Supply Chain Insights aims to proactively mitigate supply chain issues.

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Social/Influencer Marketing Channels Will Grow in 2022, On-Premise Digital Signage Bounces Back

Social media and influencer marketing are expected to play larger roles in marketing plans as part of a pandemic-accelerated shift to digital, with a net 70% of marketers estimating increased spend on social in 2022, according to the 15th annual Digital Marketing Pulse Survey released by Ipsos Canada, the Canadian Marketing Association and strategy. More than nine in 10 (93%) marketers and agencies say they use social tactics always or often, even as people resume pre-pandemic behaviors.

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