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News & Updates
Pinterest Launches New Holiday Marketing Hub to Assist with Your Campaign Planning
Pinterest has updated its holiday marketing hub for 2021, with a range of new resources and reference points to help optimize your Pin campaigns for the end-of-year push.
It’s been a long time coming, and a much-requested update, and today, finally, Instagram has announced that IG posts shared in tweets will appear with preview cards once again, helping to improve cross-platform sharing.
Why An Omnichannel Marketing Strategy Should Be Your Top Priority
Every department (or agency) that specializes in a particular marketing channel understandably wants to claim success no matter the brand, audience or industry. Social media managers, Google Ads experts, SEO savants and others all have a stake in their particular strategy being labeled the silver bullet that is driving profitability for the organization or client. The good part? Every department cares, has drive and wants to be the best. The bad part? From what I’ve seen, this ambition is often misdirected as individuals seek success for their own department rather than the overall success of a multichannel campaign.
The NBA Signs New, Exclusive Content Deal with Twitter, Including 40 Twitter Spaces Events
NBA discourse is huge on Twitter, and today, the platform has solidified its partnership with the National Basketball Association, signing a new content deal that will see the NBA continue to provide exclusive content, highlights and free live game segments for chosen games, as part of a multi-year agreement.
Google Launching New Version Of PageSpeed Insights
Google is launching a new version of PageSpeed Insights that aims to address many of the challenges of the existing version. One of the biggest problems with PageSpeed Insights is how data is presented. There’s no clear separation between lab data and field data.
In this last year, how we live, socialize and even shop is still adapting, still uncertain. So many of the things we used to do out in the world have moved to the digital landscape. Businesses, too, have faced multiple challenges in the sudden need to adapt to rapid change. But as the end of the year looms and as economies around the globe begin a tenuous recovery, we wonder what we can expect of 2022. As a startup, how will you navigate your way through this ever-changing market? With this question in mind, I have a few tips for e-commerce startups in 2022.
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