Infographics Archives

Social Media Marketing vs. Classic Marketing [INFOGRAPHIC]

January 22, 2013/by Corey Padveen

Social media marketing presents a number of difference when compared to classic forms of marketing.

What are some of the differences when it comes to social media marketing as compared to classic marketing? For decades, marketing made small adjustments, but the basic concepts remained the same. A formula was developed and executed by marketers in nearly every industry. Sure, there were some subtle differences from one industry to the next, but the core concepts remained intact. Social media marketing entered the game a few years ago, and marketing as a field saw some drastic changes that it had never seen before.

The infographic below details some of these changes and highlights how social media marketing is different in almost every way from conventional forms of marketing. It might be hard to imagine, but in each of the ten fields below it is clear that one’s approach to a social media marketing strategy must be very, if not completely different from an approach to classic marketing.

Have a look at the infographic and let us know: did you think there was this much of a difference between the executions of classic marketing versus social media marketing? Tell us in the comments below or on Twitter!

36 Social Media Rules of Engagement [INFOGRAPHIC]

January 11, 2013/by Corey Padveen

When it comes to social media success, knowing the best practices is crucial.

Time and time again, we stress the importance of following certain best practices when it comes to your social media strategy. Sometimes it can be hard to keep up. But, regardless of how much there might to keep track of, it is vitally important to the success of your social media campaigns that you follow best practices so as not to lose out on possible successes.

While these rules might be modified or discarded over time – depending on what you are looking to get out of your social media program – there are some that will always remain. The infographic below details 36 rules of social media engagement and conduct. While some of these may seem simple or even trivial, they are there for a reason. Over time, as your program evolves, these rules should be your constant. Keep in mind that while social media might be changing, people (your customers), in general, stay the same. So have a look at these social media rules of engagement and see if you could be doing anything differently.

Can you think of any social media rules that are not present here? Which ones do you think are the most important when it comes to business? Tell us in the comments below or on Twitter!

Social Media Strategies Are Overlooked by Executives [INFOGRAPHIC]

January 5, 2013/by Corey Padveen

Social media strategies need to be considered when making business decisions, yet many executives overlook them.

This is an issue that has long plagued the advocate of social media strategies. Executives are often hesitant to incorporate social media strategies in their business decisions, and these choices can be quite costly. The irony is that executives of larger companies, on a much larger scale, do consider their social media strategies when it comes to making decisions. So why do smaller businesses not follow suit? We have past the point where people can argue that social media is not crucial for the growth of a business – be it local or worldwide. There is simply too much evidence to the contrary.

And yet, a recent study shows that the majority of small businesses and B2B companies are ignoring social media strategies in their decision-making processes. We noted in a post a while back how small businesses are using social media, but it would seem that this strategy has not caught on fully. Have a look at the infographic below to see where executives are missing the mark when it comes to their social media strategies.

Have you had trouble dealing with your executives or a client because of skepticism when it comes to implementing social media strategies? Tell us in the comments below or on Twitter!

Social Media: Moments to Remember 2012 [INFOGRAPHIC]

January 2, 2013/by Corey Padveen

What were some of the biggest social media moments of 2012?

There was no shortage of major events that took place in the world of social media in 2012. Having rung in the New Year earlier this week, we thought we would take this opportunity to share an infographic detailing some of the biggest social media moments of the last year. We all remember Kony, Gangnam Style and the Facebook IPO, but there might be a few moments we forgot about, or even overlooked. Have a look below for the social media year in review, and tell us in the comments or on Twitter is there are any other major moments you can think of that aren’t listed!

Social Media in the New Year [INFOGRAPHIC]

December 27, 2012/by Corey Padveen

Social media was huge in 2012 – what can we expect to see in 2013?

There were some major developments in the world of social media in 2012. We posted an article not long ago about social media trends in 2013, and we thought we would follow that up with another infographic detailing in numbers why social media will be as important if not more important for businesses in the coming year.

Social media is constantly evolving, and we need to evolve with it to be successful in the online world. Knowing the facts and figures and how they impact your industry and brand is just as important a part of your strategy as anything else. Take a look below to find out how social media will matter in 2013.

Social Media Marketing Trends in 2013 [INFOGRAPHIC]

December 20, 2012/by Corey Padveen

Where should you be focusing your social media marketing efforts in the new year?

Social media marketing evolves constantly with trends in social media. Knowing what social networks and what media are working well is essential to success when it comes to social media marketing. This infographic does a great job of detailing how social media is trending and where we can see it going in 2013. Have a look below and let us know, is this where you expected to see social media marketing trending in the coming year? Why or why not? Tell us in the comments below or on Twitter!

Social Media Demographics Broken Down [INFOGRAPHIC]

December 17, 2012/by Corey Padveen

When it comes to social media, where should you be looking for your target audience?

We posted recently about integrating you social media network strategies in order to reach every possible demographic, but there still looms the question of whether or not a social media network is right for you and your business based on the demographic you wish to target. Below is a great infographic from AdvertisingAge that does an excellent job of breaking down exactly who is talking and where they are doing it.

What is Pinterest? [INFOGRAPHIC]

December 11, 2012/by Corey Padveen

What exactly is Pinterest and how can you use it for your social media efforts?

Pinterest is one of the fastest growing social media networks, and was one of the first of its kind with regards to an image-centric social network. Since the launch and immediate success of Pinterest, social networks like Facebook have been looking for ways to improve on their photo sharing aspects, and businesses have taken advantage of the use of images for their social media efforts. The infographic below details exactly what Pinterest is and how you can use it for your business.

Pinterest – The Social Media Darling Of 2012: Infographic by Infographiclabs

Do you use Pinterest in your social media efforts? Why or why not? Tell us in the comments below or on Twitter!

How Are Small (and Some Large) Businesses Using Social Media [INFOGRAPHIC]

December 10, 2012/by Corey Padveen

How exactly are businesses implementing their social media strategies?

In a recent blog post, we showed you where small businesses were spending when it came to social media, but how exactly are they using it? The infographic below does a fairly good job of showing you exactly how small businesses are using social media, and how it is paying off.

How Small Businesses Are Using Social Media by Infographiclabs

How are you using social media for your business? How do you plan on using it in the new year? Tell us in the comments below or on Twitter!

How Much Time Are You Spending on Social Media Networks? [INFOGRAPHIC]

December 3, 2012/by Corey Padveen

A recent study shows that social media accounts for 18% of all time spent online. Even without seeing the numbers, that sounds like quite a lot of hours spent on social media. So, how much is it exactly, you ask? The infographic below details how much time users are spending on different social media networks. The numbers don’t lie…we’re hooked!

Infographics

t2Marketing International

Marketing Rundown

Insights

Books, white papers and more

Specialized Expertise