Brands on Social Media: Do You Fit In? [INFOGRAPHIC]
When it comes to brands on social media, does yours fit in? Yes.
The importance of social media for business is no secret; more and more, brands – both big and small – are taking to the socialsphere to engage and market themselves to international networks of interested persons. However, what do the numbers look like?
In this infographic, some very interesting statistics are highlighted that showcase why it is so important for every brand or business to have a presence on social media. Some of the numbers might even make you feel a little better about competing with some of the major players.
For instance, you might be interested to know that only 0.5% of Facebook fans engage with the brands they are fans of. And for those that do engage, only about 30% of brands respond to feedback. Social media is a conversation, and in order for that conversation to generate results, it needs to take place and be given the attention it deserves.
Perhaps the most interesting statistic of those in the infographic below relates, once again, to engagement. In the Ehrenberg Institute study referenced, only one brand had an engagement level over 2%. That’s shocking!
Take a look at some of the fun facts about brands on social media below and let us know which statistics you find the most surprising/shocking/important. Tell us in the comments below or on Twitter!
