YouTube can be a vital part of your social media strategy, but in order for it to drive success you need to be able leverage all of its capabilities. YouTube users watch over 3 billion hours of video every month. However, those hours are limited to only roughly 30% of the videos uploaded to the […]
How can you leverage the appeal of Pinterest in your social media marketing strategy? Shortly after its launch, Pinterest exploded as the fastest growing social network and, more important, the first of its kind. This first mover advantage meant that an entirely new demographic now had a social network that differed from all others. What […]
Social media was huge in 2012 – what can we expect to see in 2013? There were some major developments in the world of social media in 2012. We posted an article not long ago about social media trends in 2013, and we thought we would follow that up with another infographic detailing in numbers […]
What are some ways you can optimize your interaction to maximize your social media marketing efforts? Social media marketing is about one thing: being social. It is one thing to have a Facebook page, a Twitter or YouTube account or any other social profile, but if you are not engaging, you are not reaping the […]
Which brands stole the show this holiday season with their social media marketing campaigns? Marketing comes alive during the holidays more so than any other time of the year – with the Super Bowl at a close second – and this season some brands showcased their social media marketing talents better than anyone else. Have […]
Where should you be focusing your social media marketing efforts in the new year? Social media marketing evolves constantly with trends in social media. Knowing what social networks and what media are working well is essential to success when it comes to social media marketing. This infographic does a great job of detailing how social […]
Social media strategies are crucial to the performance of your search rankings, so how can optimize Facebook for SEO? Back in November, we posted an article on the importance of social media when it comes to SEO. With the ever changing rankings criteria at Google and other search engines, there is no question that your […]
What does your social media marketing strategy need to have in 2013 in order for it to be successful? Social media marketing has, once again, proven to be a crucial tool for a brand’s growth in 2012. The marketing medium has made tremendous strides over the course of the year, and it is sure to […]
When it comes to social media, where should you be looking for your target audience? We posted recently about integrating you social media network strategies in order to reach every possible demographic, but there still looms the question of whether or not a social media network is right for you and your business based on […]
Social media strategies must consist of a multi-platform integration aspect in order to be successful. What does this mean exactly? Well, let’s look at an example. Say you have a Facebook page, accounts on Google+ and YouTube and a Twitter handle. Now, it’s a given that there will be some crossover among fans and followers […]
