Harley-Davidson is known to have one of the most active social media programs of any major brand, but the use of mobile marketing by Route 66 Harley-Davidson was exceptionally impressive. At Christmas time in 2011, the local Oklahoma Harley-Davidson dealership, Route 66 Harley-Davidson, decided to launch a social media campaign, designed by 7 Media Group, […]
Blogging can be a huge asset to your website and business, but only if it engages your readers. Web logs (blogs) were around long before Facebook or Twitter, and along with email, blogging was one of the first forms of social networking. When it comes to online marketing, few things can be as beneficial to […]
Social media can mean big things for your business, and the numbers are there to show it. Considering all the literature, statistics and case studies that exist to show how beneficial social media can be for your business, there are still marketers out there that are hesitant to adopt it. Whether it is a question […]
The marketing and social media highlights of The 2013 CMO Survey have revealed quite a few intriguing things to look forward to. In 2008, The CMO Survey was created in order to measure the trends and direction of marketing across all industries twice a year. The most recent publication, February 2013, showcases an upward trend […]
In case you missed some of the topics we covered this week, here is the social media week-in-review! Social Media: 5 Methods to Convince C-Level Skeptics Social media can be a tough sell when it comes to the corporate level. It is generally the last hurdle marketers need to cross, but the most important one […]
Many people do not believe in the power of Google+, but when it comes to Social Equity, the network cannot be ignored. With regards to Google+, a great degree of the power of the network is derived from the reality that Google+ is owned by Google. Anything with the Google backing is automatically worth your […]
Social media helps brands understand what their clients want, and few examples of that are better than Heineken’s limited edition bottle redesign. Social media is an excellent avenue when it comes to engaging with your fans, and if you can find a way to get their input, all the better. Late in 2012, Heineken decided […]
Social care is of ever-growing importance when it comes to social media for business, and it is important to understand what it is and how it differs from conventional customer service. The Social Media Report 2012 from Nielsen and NM Incite explained a relatively new phenomenon: social care. What is social care? Social care is the […]
Pinterest marketing recently received a boost with the integration of backend analytics on Pinterest. These 7 tools can further benefit your Pinterest marketing strategy. Little by little, Pinterest is becoming more business friendly. First, there was the launch of business pages, and recently there was the announcement of integrated insights for businesses. This is an […]
When it comes to social media, every department may be sold on its benefits, but the most important folks in the room are the hardest to convince: executives. Social media is an investment. Whether that investment is time, money, labor or something else, executives see it as an expense. And since the goal of executives […]
