These facts and figures from the 2014 B2B Content Marketing Benchmarks, Budgets, and Trends – North America Report showcase why content marketing is crucial – particularly when it comes to B2B. For the fourth straight year, MarketingProfs and Content Marketing Institute have released this B2B content marketing report and the results are quite impressive. Once […]
What is a social business audit and why is it crucial that any company have one? Every day we hear about campaigns that incorporate social media taking off and driving new business for brands in all industries. Yet, so many companies still see their campaigns and initiatives fall flat when it comes to social media. […]
‘Hummingbird’ is the newest edition of the Google Algorithm, and there is a lot to know. In case you have not already heard, Google updated its algorithm last week. Now, this wasn’t some casual change to the Google algorithm. This was a complete overhaul of the program in its entirety. Naturally, there are some questions […]
There are a few key steps your brand needs to take in order to be considered a ‘Social Business’. In the last segment of this week’s ‘Social Business’ theme, we thought we would focus on the steps a brand needs to take in order to make itself a ‘Social Business’. Some of these steps may […]
Data mining and Responsive Branding can be among the greatest practices when it comes to making your business social. We have discussed Responsive Branding and how it can add value to your business in the past. Essentially, Responsive Branding is the idea of modifying your branding strategy by leveraging the data you collect on tastes […]
There are a few simple questions whose answers can tell you whether or not you are running a ‘Social Business’. In keeping with the theme of the week, we decided we would create a short, simple survey that can help a brand determine whether or not it is a ‘Social Business’. The 8 questions below […]
What audiences on social media are you targeting with your marketing? We are all familiar with demographics when it comes to social media. We might be looking to target middle-aged women, or college-aged men, but these criteria are pretty superficial. We need to ask ourselves what audiences on social media we are really looking to […]
We often hear of the concept of Social Business, but what does that really mean? This week, the theme of each of our blog posts will be this idea of Social Business and trying to breakdown the concept in a way that any business can understand and apply it. A lot of people see Social […]
Social media measurability is one of the driving elements behind the value of social media. There are few things that social marketers hate more than hearing the phrase, “You can’t measure social media.” Virtually every single aspect of your social media marketing initiatives is measurable, and it is this social media measurability that can add […]
A great example of practices to avoid in your Facebook strategy comes from McDonald’s on Facebook. Have you ever visited McDonald’s on Facebook? The brand might look great by the numbers – nearly 30M likes, tons of check-ins, and plenty of engagement on their individual posts – but if you look closely, you’ll see that […]
