What is the best way to measure a return on your social media strategies? Perhaps the most frequently asked question when it comes to developing social media strategies for a client is how they can expect to measure a return on their investment. There are a number of factors one can look to when determining […]
In which industry should your agency be focusing its efforts to find new SEO clients? A recent article by Larry Kim on SEOmoz detailed some of his findings after conducting research on a billion dollars of paid advertising spend. The article is packed full of tons of great information on AdWords spend and the future […]
How much weight is given to your social media efforts when it comes to improving SEO? This has been a major point of debate in the world of online marketing. What value do search engines give to social signals, and how will your social media efforts affect your search rankings? Social media has been around […]
Who used Halloween to their advantage with social media? With Halloween having wrapped up, there is no shortage of sweets in everyone’s home. And for some brands, there is no shortage of the sweet use of social media over the course of the month. Below are a couple of great campaigns some brands executed this […]
Who is the right person to put in charge of your social media strategies? Every since social media made its way into every day business, the issue of who is best suited to be put in charge of social media strategies has been a hot issue of debate. There are schools of thought that believe […]
Where are small businesses investing in social media? It’s not secret that social media has made its way into every aspect of the business world – from big to small. So how much are small businesses spending on social media? Have a look at this infographic and find out.
Which social media network offers you the best bang for your buck (or, rather, the best buck for your business)? There were a couple of fun facts that came out of the 2012 Social Media Marketing Industry Report that showed that 85% of companies with a dedicated social media platform saw a spike in exposure […]
Ever wonder where your target demographic is chatting on social media? This infographic lays out the age distribution of user on different social media networks:
What are some of the best reasons to have social media strategies in place to grow your brand or business online? There are plenty of reasons one can point to that would justify using social media strategies to help grow a brand or business online. Believe it or not, increasing sales is not the only […]
The social media world continues to grow every day, and with every bit of expansion comes a few new fun facts that we as users can look at with amazement! Below are five fun facts about social media that we think might surprise you. 1. Facebook is still the reigning champ. Though several networks are […]
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