When running an email campaign, you need to ensure that you create an effective email subject line to get your audience to read on! The first thing people see when they open up their inboxes are the subject lines of their emails. Generally, these are going to be the deciding factors in whether or not […]
Showcase Pages on LinkedIn are designed to help get the right information out to specific users. LinkedIn Company Pages are a great asset, but if you are familiar with all of the features of LinkedIn Company Pages then you understand how they might limit a larger corporation’s ability to showcase different divisions or subsidiaries. With […]
Here are some of the great new features on Pinterest that marketers should be aware of! Pinterest has been very busy lately! Between Twitter’s IPO and Snapchat’s $3 Billion ‘No, Thank You’, many people have overlooked some of the great new features on Pinterest that are making the network more attractive to businesses. Earlier this […]
As the holidays approach, you need to find a way to leverage social media campaigns to boost your presence in the market. Every brand is vying for the attention of consumers as we approach the holiday season and year-end. So what can you do to stand out? This year, why not take advantage of the […]
Ever wonder how to embed a tweet on your blog? Follow these easy steps to do it today!
If you are not paying attention to your social data, then you are ignoring one of the most valuable assets you have in your social business. With every action taken on social channels, social data is being gathered and analyzed behind the scenes. First, let’s dispel one rumour very quickly: activity on social media is […]
Privacy and security on Facebook are concerns for both companies and individuals. In Deloitte and MIT’s social business research report, companies cited that one of the top barriers preventing them from going social is a concern with security on social networks. As the reality about privacy and security on Facebook comes to light, this is […]
It is a misguided question often asked: “How much does social media cost?” We hear it all the time. As marketers, a lot of us have even asked it or are asking it now. The question, “How much does social media cost?” is one that has surged in popularity as of late, but anyone who […]
What can we do to get people to click on our links and increase our website’s traffic? We all strive to get people to click on our links. Every day, we are sharing our content to different networks and actively promoting it in order to drive new traffic and, ideally, generate new business. But it […]
These social media marketing statistics will make the case for the transition into a social business! As marketers, we are all looking for that one piece of crucial information that will help us convince our clients (and, in some cases, our own management) that the need to become a social business is greater than ever. These […]
