Which brands stole the show this holiday season with their social media marketing campaigns? Marketing comes alive during the holidays more so than any other time of the year – with the Super Bowl at a close second – and this season some brands showcased their social media marketing talents better than anyone else. Have […]
Where should you be focusing your social media marketing efforts in the new year? Social media marketing evolves constantly with trends in social media. Knowing what social networks and what media are working well is essential to success when it comes to social media marketing. This infographic does a great job of detailing how social […]
Social media strategies are crucial to the performance of your search rankings, so how can optimize Facebook for SEO? Back in November, we posted an article on the importance of social media when it comes to SEO. With the ever changing rankings criteria at Google and other search engines, there is no question that your […]
What does your social media marketing strategy need to have in 2013 in order for it to be successful? Social media marketing has, once again, proven to be a crucial tool for a brand’s growth in 2012. The marketing medium has made tremendous strides over the course of the year, and it is sure to […]
When it comes to social media, where should you be looking for your target audience? We posted recently about integrating you social media network strategies in order to reach every possible demographic, but there still looms the question of whether or not a social media network is right for you and your business based on […]
Social media strategies must consist of a multi-platform integration aspect in order to be successful. What does this mean exactly? Well, let’s look at an example. Say you have a Facebook page, accounts on Google+ and YouTube and a Twitter handle. Now, it’s a given that there will be some crossover among fans and followers […]
How can your Twitter marketing efforts pay off for your business? Having a Twitter marketing strategy in place can do wonders for your social media marketing, but if you don’t know how to properly monitor and optimize your Twitter marketing, how can you know if you are doing it right? Below are a few pointers […]
Social media marketing took a major leap forward recently with the creation of Google+ Communities. Considering Facebook’s first mover advantage when it came to social media marketing, it has always had an edge over the competition, namely Google+, when it came to businesses setting up shop and promoting themselves within the social network. So, despite […]
When it comes to social media marketing, engagement is crucial, and Facebook is one of the best avenues to get the most out of it. Despite the fact that Facebook is apt for social media marketing and a key source for customer engagement, several companies are not approaching the social network in the right way […]
Are you building your influence to get the most out of your social media strategies? Influence is key aspect to all social media strategies, but it is often overlooked by those putting strategies together. Whether it is the growth of your own clout when it comes to different social media channels, or your engagement with […]
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