The direct impact that social media can have on brand equity translates into a significant boost in Social Equity. Social media has created an entirely new avenue of measurement when it comes to brand equity. The value of a business is based on, among other things, the quality of work it produces, the position it […]
Honda was looking for a way to promote their new CR-V to a specific demographic, and they found that the best way was through Pinterest. The Honda CR-V has a very specific audience in mind: young adults on the verge of a major step. Whether that is starting a new career, getting married, or beginning […]
Targeted tweets were recently announced by Twitter, and it is still a little unclear as to what they are and how targeted tweets can be used. There has veen quite a bit of speculation about how Twitter planned to monetize their audiences. Sure, there are 500 million or so accounts on the microblogging network, but […]
There is no shortage of benefits when it comes to social media for small business. There is a common misconception that social media is a tool best used by big businesses and multinational corporations. While it’s true that some of the best and most recognizable case studies happen to be from major brands, there is […]
Content that cannot be linked back to is not going to be useful to your business or SEO at all. The same goes for content that you can’t share. Content is important for the search engines these days, especially with all the changes being made. This is especially true with the Penguin and Panda updates. […]
Blogging was one of the incipient forms of social media marketing, and it adds a great deal of Social Equity to your business. Considering the online attention span is only 8 seconds, it is hard to imagine how a lengthy blog article can be so beneficial when it comes to Social Equity. The fact of […]
Harley-Davidson is known to have one of the most active social media programs of any major brand, but the use of mobile marketing by Route 66 Harley-Davidson was exceptionally impressive. At Christmas time in 2011, the local Oklahoma Harley-Davidson dealership, Route 66 Harley-Davidson, decided to launch a social media campaign, designed by 7 Media Group, […]
Blogging can be a huge asset to your website and business, but only if it engages your readers. Web logs (blogs) were around long before Facebook or Twitter, and along with email, blogging was one of the first forms of social networking. When it comes to online marketing, few things can be as beneficial to […]
Social media can mean big things for your business, and the numbers are there to show it. Considering all the literature, statistics and case studies that exist to show how beneficial social media can be for your business, there are still marketers out there that are hesitant to adopt it. Whether it is a question […]
The marketing and social media highlights of The 2013 CMO Survey have revealed quite a few intriguing things to look forward to. In 2008, The CMO Survey was created in order to measure the trends and direction of marketing across all industries twice a year. The most recent publication, February 2013, showcases an upward trend […]
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