It is clear that there is a concrete place for social media in small business. Study after study shows that denying the place of social media in small business is a recipe for disaster. Social media marketing initiatives are no longer quirky add-ons for major brands. Social media has a place in every business’s marketing […]
Have you ever received an email and found yourself clicking the ‘Like’ or tweet buttons? There is big value in social sharing with email. By allowing social sharing on your email content, you are effectively opening up your content to an entirely untapped market. The same way you aim to expand the reach of your […]
Find out what Honda did in order to engage their audience with an innovative Twitter and Vine campaign! There are a few topics that generate more engagement than most. Sometimes it is food, other times it might be the weather. But one thing that is sure to generate conversation is when you ask a group […]
Twitter can be a great tool for expanding your reach to a targeted audience, but how you can measure your influence on Twitter? There is no shortage of tools and marketing suites that offer solutions when it comes to measuring of your Twitter marketing. Great tools like Simply Measured and SocialBro offer fantastic resources when […]
What can you do to boost SEO with social media? There is a lot of debate over whether or not social media factors into your search rankings. There are those who firmly believe that social media is the ‘next big thing’ in SEO, and those who feel as though the power of social media has […]
What are a few great ways to promote events on social media? We have all seen it before: emails with invites to webinars, lightboxes inviting you to a hangout, or Facebook tabs promoting a physical event. There is no shortage of ways to promote events on social media. There are, however, certain best practices that […]
How can guest blogging add value to your business? Guest blogging is becoming more common practice in the world of online content development, and for good reason. Guest blogging offers certain benefits to your business that few other practices do, and those benefits translate into significant value added in terms of Social Equity. But before […]
How did Intel subtly promote their new processor to Facebook users? Creating interactive campaigns has long been an excellent way of engaging your audience and driving users to a landing page, your website or a store. It also makes for a great, open and shut social media case study. However, launching a campaign targeted at […]
There are certain questions social media managers should always be able to answer – no matter what. While every project might be different and unique in its own right, there are certain questions that social media managers will constantly be faced with, and should always have an answer for. Below are five questions that will […]
What are a few ways you can increase engagement on Google+? Google+ can be a great resource when it comes to increasing your search engine rankings, finding new clients and driving traffic to your website or blog, but the key to achieving any of this starts with engagement. It is therefore important to know how […]
