How did H&M use Google+ to captivate and engage an audience? There are several critics who claim that Google+ is not a place to engage an audience, and that it is a veritable ghost town in the social media world. Like any form or medium of marketing, it is not necessarily a question of where […]
To Instagram or to Vine? That is the question. Which social video tool is better for business? The newest video feature on Instagram is one of the hottest topics in the world of social media, and rightfully so. This newly integrated social video tool means that Facebook (which owns Instagram) has taken yet another step […]
There are certain features every blog post should have in order to both be seen as a quality article by your audience and work to help build your readership. There are some elements that put certain blogs in a category above the rest. While some of the better blogs out there are very different from […]
What makes the perfect post on social media? To qualify something as ‘perfect’ is rather extreme. Everyone has different tastes, and people are going to appreciate and react to your content in different ways. To say that one specific post is the ‘perfect post on social media’ might be a little farfetched. However, the folks […]
Targeted campaigns on social media provide certain unique benefits that can add significant value to your business. There was a time when a few carefully placed television ads would reach 80% of your targeted audience. Those days, however, are long gone, and to reach those same numbers today you would, in most cases, need to […]
Vestas – a multi-billion dollar wind energy pioneer – used LinkedIn to combat rising competition. Late in 2011, Vestas, a Danish manufacturer and provider of wind-based energy systems, was faced with a global recession, increased competition and an unpredictable regulatory body. The result was a decline in revenues and the burden of bringing the company […]
It is crucial now more than ever that you properly manage your online reputation – everyone can see everything. With the advent of social media in the business world, it has never been more important to keep an eye on and properly manage your online reputation. 140 characters may seem short, but that is all […]
The Facebook EdgeRank algorithm is crucial when it comes to your exposure on the social network, and these tips will help you greatly improve your EdgeRank score. The Facebook EdgeRank algorithm is one of the few ranking algorithms out there that is well understood. We recently posted an article that outlined the Facebook Edgerank algorithm, […]
What steps are necessary to properly promote your blog and increase your exposure? Blogs are a great way to drive traffic, build your credibility and generate leads. The problem, however, is that you are competing with billions of other pages for the attention of a niche market. That said, a HubSpot study found that companies […]
The concept of Social Care – customer service through social media – is growing in popularity, and the benefits it has to your business can be significant. Today, one-third of online adults prefer to engage with a brand on social media compared to conventional forms of customer service (i.e. phone). That is a significant number. […]
