Creative holiday video campaigns are always something people look forward to, and 2013 did not disappoint. This year, quite a few brands decided to take a crack at the viral route and create a holiday video campaign that they felt would touch the hearts of the millions that watched and make these brands top-of-mind – […]
Your landing page is the first impression people get of your business when they click on an AdWords ad, so stick to the best practices. For anyone who has ever looked into running an AdWords campaign, it is no secret that Google tries very hard to filter out the “bad eggs” by forcing users to […]
Late last week, Instagram launched Instagram Direct and now the world wants to know how it compares to Snapchat. Instagram Direct comes just a short while after Snapchat turned down Facebook’s almost surreal offer of $3 billion. Well, if Snapchat thought they were holding all the cards, it seems as though they never considered Facebook’s […]
One of Google’s latest social media patents promises to make the automated features of social media so realistic, you would never know the difference. Late in November, Google received their latest social media patent. According to the filing, the new platform is designed as, “A system and method for automatically generating suggestions for personalized reactions […]
Email marketing is still alive and well, and there are plenty of email marketing myths that still scare marketers. There is no shortage of email marketing myths out there that tend to scare some people away from the very successful platform. Email was the first form of social marketing, and it is still a viable […]
The legal implications of social media might not be written in stone (just yet) but they do exist and you, as a business or individual, need to know about them. It is no secret that employers are using social media when researching prospective employees, or business partners. In fact, 1 in 5 recent graduates has […]
It is easy to create a Twitter ad campaign, and you can do it for your brand by following these simple steps!
Facebook mobile is now more important than ever, and your strategy needs to incorporate Facebook mobile in a number of ways. It is no surprise that Facebook mobile is now among the most important focal points of a successful social business strategy. Over 70% of Facebook’s users are accessing the network through a mobile device, […]
To increase your blog’s readership, you need to share your blog posts to a number of feeds every day. While there are some writers that own a blog simply for the joy or writing, those of us with a business blog are looking for one thing above all else: readers. In order to increase your […]
LinkedIn Ads are a great way to reach large audiences of professionals and generate new exposure for your brand. As with any platform that offers an advertising model, LinkedIn Ads can really give your brand a boost when it comes to reaching new audiences. However, considering the detailed nature of the professional network, LinkedIn Ads […]
