The idea of generating social media ROI without investing in social media is a novel concept; that’s mostly because it is completely irrational. One of the favorite sayings of economists is as follows: “There ain’t no such thing as a free lunch.” Some attribute the adage to a practice that started in the Old West […]
What makes a social media manager stand out from the crowd? While every social media manager approaches his or her job differently (after all, the job changes quite drastically depending on your goals) there are a few habits that the most effective social media managers will have in common. These seven criteria should be applied […]
We all fear the dreaded social media crisis, and it is important to have a clear cut policy in place when it comes to managing the situation. Have you ever looked at your overall social business strategy and asked yourself if you have a clear-cut set of steps to follow in the event of a […]
Bitly is a great tool for shortening links and watching the clicks come in, but there are some great additional features as well. When you hear someone mention Bitly, your immediate thought is something along the lines of, “Link shortening!” While Bitly is a great tool for shortening links and monitoring clicks, there are some […]
Are you optimizing your ad targeting on Twitter? Twitter Analytics may be simple and easy-to-use, but they can be extremely valuable when crafting an ad strategy on the network. While our business might target one demographic with ad platforms like AdWords, Facebook Advertising or even LinkedIn, we might find that there is an entirely different […]
Do you have a business blog? Every brand should have a business blog. It’s as simple as that. Whether you post to your business blog every month, every week, or every day, there are a number of assets that it can provide in addition to generating a significant degree of brand and Social Equity. In this great […]
Make sure you avoid these social media engagement mistakes like the plague! The (slowly slipping into the category of ‘age old’) expression of “Think before you tweet!” has never been more true than it is today. With billions of people tuning into social platforms and listening to what you have to say, you (and your […]
Growth opportunities exist all around us on social networks, and there is a good chance we have overlooked one or two. We are always looking for growth opportunities on social media. After all, why does our business have a presence on these networks if not to expand? The social web is filled with these growth […]
What are the key demographics of the top Pinterest influencers? Influence is a powerful phenomenon in any industry, and that is particularly true on social media. The folks at HelloSociety have done some research to determine exactly what the demographic composition is of the top 100 Pinterest influencers. Not surprisingly, they concluded that the majority of […]
The importance of Facebook mobile for business has grown considerably with the increasing popularity of the app. One of the most fascinating realities of the digital marketing world is the rate at which it evolves. It wasn’t long ago that Facebook and MySpace were the only two ‘networks’ out there as we understand the term […]
