The importance of images when it comes to building your online presence cannot be understated. We have all been told about the importance of images. We hear about it all the time from experts and social media users alike. Generally, however, we simply follow this bit of information blindly without ever really understanding why images […]
When it comes to growing your social business, one thing you’re going to want to leverage is your influence on social media. Influence on social media can be valuable to helping build your brand online. But attaining a level of influence on social media that makes an impact with your target audience can be a […]
These are a few of your marketing questions that we answered in our Q&A with t2 video segments! We regularly review your marketing questions – either sent in over LinkedIn, Twitter, other networks or asked at a conference where we are present – and put together Q&A with t2 segments where we answer them. These […]
Introducing a whole new concept to the world of social business and social care: cost-per-retention. What exactly is it and why is it so important? It has long been said (and shown through some pretty simple calculations) that it is far less expensive to keep existing clients than it is to acquire new clients. In […]
Blogging is a popular activity, but there are some worst practices out there that all bloggers need to avoid. Just as there exist best practices when it comes to different activities on social media, there exist worst practices. Sometimes, knowing about the worst practices can be just as valuable as knowing what you should be […]
There are a few important terms with which every social media marketer should be familiar. Luckily, they can reference the social media dictionary. There are always new buzz terms and hot topics that seem to be making their way through the world of social media marketing. Luckily, Adestra has put together the social media dictionary […]
When it comes to content creation, there are a few very important criteria to consider. Your content creation process should not be a fly-by-night approach in the hopes that it resonates with your target audience. Effective content creation and promotion builds off of a carefully laid out content strategy. In order to begin developing and […]
Some great digital marketing statistics not to be missed. Thanks to the folks at Optimind, we have a great infographic here with some very interesting digital marketing statistics. Have a look at the data presented and let us know if any of these facts and figures surprised or shocked you!
We took advantage of our relationship with social selling expert Julio Viskovich and decided to ask him a few questions about the field of social selling. Not too long ago, we announced that t2 had teamed up with NexLevel Sales. Recently, we decided to reach out to the Forbes-ranked social selling expert Julio Viskovich, who heads […]
These are ten questions that should certainly be addressed when conducting your social media audit. A social media audit can be an extremely valuable practice. It can provide you with some insight into your strengths, indicating where additional resources should be invested, as well as showcase weaknesses where you need to improve upon your performance […]
