What should you title your next blog post? What will attract readers? These are a few questions most bloggers and marketers face when deciding what to title a blog post. Considering how much content is flooding news feeds and streams, a catchy title is crucial. It is the first thing a prospective reader will see […]
Some recent changes have made it possible to really improve customer service on Twitter. Customer service has long been an area where Twitter has proven to be a valuable asset. The ability to communicate directly with clients (or prospects) in real time has made it possible to satisfy even more customers on a very public stage. […]
What are some of the most important social business metrics? When it comes to running a successful social business, one of the most important thing to consider are your metrics. Knowing what you will be measuring as a marker for success is something that should be established at the outset of your social business strategy’s […]
For 20 years, Mary Meeker of Kleiner Perkins Caufield & Byers has been producing her report on Internet trends. Some of the 2015 Internet trends to watch for might seem obvious. After all, there are certain trends that began years ago that are still on an upward tick. That said, there is still a lot […]
To get the most out of your next SEM campaign, keep some of these Google AdWords best practices in mind. Google AdWords can be a complicated beast. While it is simple on the surface – a campaign is fairly easy to set up and automate – there is so much more happening beneath that top level. […]
As Facebook transitions into a purely pay-to-play platform, marketers need to be familiar with the ins and outs of boosting posts on the network. It might seem like a simple task, but in order to succeed with Facebook marketing (paid Facebook marketing, in particular) marketers need to know how to boost a Facebook post. The […]
It’s always valuable for marketers to know about the key demographics on major social networks. Communications on social networks vary from one medium to the next. The reason for this is simple: there are different demographic makeups of all the major social networks where your brand has a presence. Knowing the demographics on major social […]
These are a few tips for using Snapchat as a business that you’ll want to follow if you plan on finding success on the app. Just two years ago, two thirds of teens and young adults considered Facebook to be the most important social network in the world. Now, according to a recent report by […]
The marketplace for SEO tools is no smaller than any other, and there are plenty of great ones. Just as there has been a proliferation of marketing, social media and management tools, there has been a growth in the number of SEO tools on the market. How to choose? While there are several tools that offer […]
With Facebook ad scheduling now easier than ever, these are the steps you need to follow to do it right. Nobody likes wasting money. So when you’re running an ad campaign, the last thing you want to see is your ad spend draining while no one is actively engaging with your content. With Facebook’s updated […]
