As a social media manager, you should have a carefully organized social media morning checklist referenced at the start of every day. A social media morning checklist is crucial to getting a jump on the day ahead. While your day in the office might have ended as far as your co-workers are concerned, the socialsphere […]
Watch the latest video in our series with the Social Media Strategies Summit! In this instalment of our video series in conjunction with the Social Media Strategies Summit, we cover some of the key audience metrics in Google Analytics. Watch the video below and get a better understanding of what your Google Analytics data represents!
We hate to think about it, but we should always be prepared for the case of the dreaded social media crisis. The speed at which information travels has increased exponentially with the advent of social media. Therefore, when a crisis breaks, a carefully thought out strategy and proper mechanisms need to be in place in […]
Local businesses often face fierce competition when it comes to marketing. The main objective is to get the word out about your brand and grow a customer base and maintain it. However, we are talking about small businesses that target the local customers. Unlike large organizations, they can’t afford big, splashy campaigns in order to […]
Everyone loves a good collection of social media fun facts, and with all that is happening in the market, there are always plenty of new ones to share! It’s always hard to believe the speed at which social media increases and the resulting data always baffles marketers. Here is another great collection of social media […]
We’re excited to announce a new video series in conjunction with the Global Strategic Management Institute (Social Media Strategies Summit) focused on Google Analytics! Google Analytics is a popular tool and an equally popular topic covered at the Social Media Strategies Summit events. And it makes sense; a huge number of businesses that track their […]
This article originally appeared on CoreyPadveen.com. When it comes to marketing and startups, there are some buzz words that have been so overused that they cause more of a cringe than add value to a presentation. We’ve all been there: listening to a pitch – whether it’s from a seasoned marketing veteran or a young entrepreneur […]
The Best Global Brands report from Interbrand highlights a few interesting business trends. For more than 15 years, consulting firm Interbrand has compiled a list of the 100 most valuable brands according to three main criteria: the financial performance of the brand, its impact on a consumer’s purchasing decision, and how it stacks up against the competition. While it […]
What exactly are the Three Ts of content creation? Creating content is never easy. With so much noise across the many media on the web, creating content that gets noticed can be a difficult task. When it comes to content creation, there are a few key elements on which to focus. But what are they? […]
In order to drive positive results from Facebook advertising, it is important that marketers optimize advertising budgets. Facebook advertising is a hugely useful asset, but it is so easy to see budgets spiral out of control when they are not being properly allocated. In order to truly get the most out of Facebook ads, marketers […]
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