With the explosive popularity of Pokemon GO, it definitely leads marketers to wonder how the app can be a factor in local advertising initiatives. In a matter of days, Pokemon GO has taken the world by storm, shifted a lot of popular paradigms and brought augmented reality to the forefront of everyday life. That’s a […]
With so much changing when it comes to your search engine marketing, having a few simple (and easy-to-remember) Google AdWords tips might be exactly what you need to start increasing your clicks and click-through rates without breaking the bank. Google AdWords can be a fairly tricky landscape to navigate. The search giant has made its […]
In our latest “how-to” eBook, we breakdown how to use Snapchat for brand marketing. The unstoppable juggernaut that is Snapchat has a lot of marketers scrambling to answer a simple question: how can we use Snapchat for brand marketing? Considering its popularity and the way in which it engages Millennials, it is an asset that […]
Building a comprehensive social business strategy means paying close attention to your social data sources. The key to any successful organization’s strategy is almost certainly data-driven. That is especially true when it comes to your social business or campaign strategy. In order to find continued success, you’ll need to ensure that you have established your […]
Every once in a while, it can be a lot of fun to review some trending social media fun facts in order to see just how quickly this ever-evolving industry is expanding. In this rundown, we thought we would share a rapid selection of some of the most interesting social media fun facts from around […]
Live streaming is an exciting space, but perhaps more so than any other medium, best practices are crucial to your success. There is more than one right way to live stream your content. In fact, that is the beauty of this exciting medium. Live streaming content is not a new practice by any means; it […]
At the end of 2015 (and every year before that) marketers all over the world shared their thoughts as to what important marketing trends would shape the industry in 2016. As we approach the halfway point of the year, how many of those are coming true? Late in 2015, the major focus was largely on […]
With so much on the market, selecting marketing technologies can feel like a daunting task. Every year, it seems as though the market for marketing tech expands significantly. The reason why it feels that way is pretty simple: it is. Since 2011, the market for marketing technologies has increased roughly thirtyfold! With so much out there, […]
There is a lot to look forward to this coming year with regards to B2B social media. We often hear that when it comes to new media marketing and advertising, there is no longer a significant difference between B2B and B2C, but there are still some important idiosyncrasies that make the approach to B2B social […]
Improve the results you drive from your videos by adopting these YouTube best practices right away! YouTube is the second largest search engine in the world, right after its parent, Google (obviously). Nearly a fifth of all online traffic finds itself on the video search engine, which means that for as valuable as video content […]
