On Thursday, July 26th, Facebook’s market cap lost over $120 billion after announcing slowed user growth and missed revenue expectations. Despite FB stock dropping 19%, the reasoning behind Facebook’s decreasing revenue and slowed growth may have simple explanations which don’t imply the company’s decline. Slowed Growth This quarter, Facebook’s daily active users grew by only […]
Facebook Business Manager has helped lead the online advertising revolution in the past 10 years. With Facebook’s ad targeting becoming increasingly complex and accurate, now is a great time to take advantage of Facebook advertising for your small business. The following is a breakdown of the different ad targeting demographics provided by Facebook along with […]
The average American checks their phone 46 times per day. Whether your audience is using Facebook, Instagram, Twitter or another social media platform, video stands out on their feed. Using video to increase visibility and engagement, however, is often overlooked by account managers as part of their social media marketing plan despite being an effective […]
Running a start-up can be challenging. With the use of helpful free tools, tedious and time-consuming tasks can be simplified and semi-automated. Below I have outlined 5 helpful tools, which my business uses regularly. These will help you speed up and improve communication and productivity which will allow you to focus less on time-consuming procedures […]
With online marketing becoming ever more important, advertising companies are looking for new ways to stay relevant and target more users. Google clearly plans to stay at the top of the advertising industry, having generated over $95 billion in revenue with AdWords last year alone. On Tuesday, June 27th, Google announced a major re-branding of its […]
Blockchain may be the future of marketing. With a limitless potential for data storage and retrieval, it only makes sense that it has the structure to be a marketer’s dream. What is the blockchain? The blockchain is a way to keep permanent public records of any data transfers done through the blockchain network. It has […]
When running a small business, it may seem difficult to spread the word and develop a following. Luckily, with these 5 simple online and offline marketing tips, you can meet like-minded individuals, grow your customer base and increase your sales in no time. 1. Social Media When promoting your business, social media is the easiest […]
We know a lot about millennials, but what are some fun facts about Gen Z that marketers should know about? Snap Inc., the parent company behind Snapchat, recently released some insightful bits of information about the first digital-native generation: Gen Z. In their infographic, they highlight some key findings about the generation’s mobile usage, brand […]
What does Microsoft stand to gain by acquiring GitHub for $7.5 billion? GitHub has been described as a “Google Docs for developers” – that’s a pretty powerful comparison. For example, when a developer wants to update an app, they use GitHub to download the existing code, make changes, and then re-upload the new version of […]
A 4-Part guide to starting your first eCommerce store from someone who learned a lot creating one himself. ECommerce may be the future of retail. The lives of younger generations i.e. Millennials, Genx, etc. seem to be heading down a path of non-routine, instant gratification, and increased consumerist behavior. Online shopping provides a solution to […]
