Social Media 3 Social Media Trends to Watch in 2021 2020 is finally over, and for most that calls for a giant sigh of relief. Digital marketers hardly have had time to relax, though, as they started the year much like how they experienced 2020—on their toes, ready to switch their entire online strategy in […]
Every year, Edelman releases their Trust Barometer, measuring the level of trust the population has in bodies of varying authority. It’s no surprise that this year, there were some significant changes to how people see the world and where they place their trust. While we see shifts in consumer trust focal points and factors with […]
Social Media Social Media Managers Grapple with Burnout, Leaving the Industry Marc Phillips was exhausted from being extremely online. The former social media manager worked for award-winning global brands. But by 2017, he had had enough. Political tensions were high, Twitter bots were multiplying and school shootings were happening more frequently, Phillips said. What was […]
Social Media Pinterest Adds New AR ‘Try-On’ Tools for Eyeshadow, Expands Product Tagging Within Pins With eCommerce on the rise, Pinterest is looking to facilitate more capability in assessing and comparing products, with the expansion of its AR ‘Try On’ tools to better replicate the in-store shopping experience. After launching its lipstick Try on Pins with selected […]
Social Media Social Media Replaces Fairs as the Third Most Successful Sales Channel for Galleries in 2020 How the art world mighty have fallen. Art fairs—ranking as the third most successful way for galleries to sell art in 2019—has slipped to sixth position in 2020 because of the coronavirus pandemic, according to the Artsy Gallery Insights […]
Social Media How To Harness The Hot New Social Media App Clubhouse To Build Your Brand At age 27, Jessica Williamson already has established a six-figure business, Ete Swimwear. While running her company, she also coaches other female e-commerce entrepreneurs on how to scale and grow their businesses. Recently, Williamson received an invitation to join Clubhouse, one of […]
Social Media TikTok Adds New Q and A Option Which Enables Fans to Post Questions for Creators TikTok is looking to prompt more engagement between creators and their fans with the launch of a new Q and A option which enables users to pose questions to creators that can then be answered in future video clips. For the […]
Social Media Facebook Blocks Creation of Events Near Capitol, Halts Ads for Weapons in Lead-Up to Inauguration Day In order to counter the potential threat of further violence, and division within US society, Facebook has announced some tough measures to ensure that its platforms are not being used to organize or contribute to such. For the full […]
Social Media TikTok Beats Facebook in Time Spent Per User For the first time users are spending more time on TikTok than Facebook as per data from a new report on app usage. App Annie reports that time spent on TikTok is up 325% year-over-year, which means it’s now beating Facebook in terms of hours […]
Social Media Twitter Shares Planning Guide for Your 2021 Tweet Strategy Two key elements of an effective social media marketing strategy are planning and consistency.It takes planning to ensure that you’re communicating with your target audience, that you’re utilizing the latest best practices, and that you’re tapping into key moments and trends. Being consistent, meanwhile, […]
