Social Media Facebook Tests ‘Suggested Moderators’ to Help with Group Administration Facebook’s continued push to boost groups usage sees another wrinkle added this week, with a new test of ‘Suggested Moderators’ – group members which Facebook’s system has identified as people who may be able to help you manage your online community. The new option […]
Social Media YouTube Amplifies Monetization Options for Creators YouTube announced new and expanded monetization options for creators at VidCon last Thursday. The platform unveiled Super Stickers that viewers can purchase during livestreams to show support for creators. The animated stickers, which will arrive in the coming months, are available in multiple languages and can be […]
Social Media Facebook Continued Its Efforts to Help People Understand Why Specific Ads Are Served to Them Facebook added more information when users ask, “Why am I seeing this ad?”. Product manager Sreethu Thulasi revealed in a Newsroom post that people on Facebook who used its tools to investigate why specific ads were being to […]
Social Media New Pinterest features encourage brands and creators to upload more videos Pinterest has introduced a new and improved video uploader, a video tab on business profiles that allows brands to feature all their videos in one place, an analytics tool to help businesses better understand and analyze their traffic and get insights into […]
Social Media Facebook makes a play for creators with new tools, features for monetizing content Facebook announced Tuesday a new slate of updates designed to provide creators with more opportunities to make money — and attract them to the platform, which is competing for creators’ attention with YouTube. Creators who meet Facebook’s Monetization Eligibility Standards […]
Influencer Marketing has taken the consumer market by storm. However, a report by Meltwater finds that 35% of companies admit that their biggest challenge is identifying influencers. Influencer is a broad term for anyone who creates audience-centric content that appeals to the average consumer and forms a relationship of genuine trust and relatability. Influencers create […]
Social Media Instagram Adds New Anti-Bullying Measures, Including Comment Warnings and User Restrictions Instagram is adding a new automated warning which will prompt users when their comment may be considered offensive, giving them a chance to review before the post creator sees it. The new tool will be triggered by the use of certain words […]
Marketing Google’s Algorithm Adjusts Itself When a Real World Crisis is Occurring A Google engineer tells The Guardian changes have been made to the search algorithm in response to real-life crises. While the said event is taking place, Google will increase the weight of ‘authority’ signals in an effort to surface the most accurate information […]
Marketing Consumers indicate experience, not price, as top conversion factor A recent report from global performance marketing agency Merkle indicates that delivering excellent digital customer experiences is critical to connecting with consumers to drive revenue. According to the research, 66% of consumers rate experiences over price when it comes to making a purchase decision. Over […]
Social Media Facebook brings back reach estimates for Custom Audiences Facebook is reinstalling reach estimates for Custom Audiences, a tool that allows advertisers to estimate audience size for their Custom Audience campaigns. The company removed the tool in March, 2018 when researchers at Northwestern University discovered a vulnerability that made it possible to infer attributes […]
