Marketing Amazon and Google Release Free, Ad-Supported Music Streaming on Their Respective Smart Speakers Amazon and Google announced free, ad-supported music streaming on their respective smart speakers on Thursday. That means Echo owners in the U.S. can “listen to an ad-supported selection of top playlists and stations for free with Amazon Music” even if they […]
Social Media Instagram Tests Hiding Like Counts to Reduce Focus on Vanity Metrics Instagram is experimenting with the removal of like counts from posts, with only the creator able to see their total number of likes. It’s an interesting experiment – Instagram, in particular, has become known for the way in which users focus on […]
When using Facebook’s ad platform, advertisers have the option of displaying ads on Facebook, Instagram, or both. It may be confusing when deciding which ads should go on which platform. Today I’m going to focus on choosing between Facebook and Instagram for your next ad campaign. What they have in common: Facebook and Instagram share […]
Since its IPO launch in March 2017, Snapchat has been struggling with user growth and revenue which has been reflected in their stock price. Over the past month, Snapchat introduced a few new features to the app as an attempt to grow their increase revenue and grow their audience. In mid-March, Snapchat announced it would […]
Do you want to run an Instagram page for your business or blog? It’s not as easy as it looks. Coming up with an image, caption and hashtags that will generate attention and engagement can be difficult – but it’s not impossible. Here’s a short 3-part guide to growing your Instagram page. Your Content It […]
Google Assistant now offers the ability to translate conversations in real time. What’s next? Google is no stranger to futurist initiatives. They have been consistently leading the way when it comes to artificial intelligence and virtual assistant technology. Recently, Google announced that Google Assistant will offer real-time translation capabilities for 27 languages. That on its own […]
Google has announced that it will be extending Chrome’s ad blocking functionality worldwide on July 9th. This is a part of Googles ongoing effort to improve and enhance the user experience across the web from the perspective of those who provide content and those who consume it. Ad growth and the resulting revenue streams have […]
There has been a lot of talk about Pinterest since 2017 as it has shown incredible growth year after year. Despite the buzz, marketers often don’t take the time to review the statistics and truly understand how powerful this new platform really is. Here are four statistics showing why you should consider Pinterest for your […]
In 2018, the world of social media changed drastically. Social media companies fought to out-do one another by making relevant updates to generate more traffic and increase ad expenditure on their platform. The following are the top three biggest changes seen throughout the year. Stories Become Mainstream In 2018 we saw the launch and the […]
As 2018 comes to an end, marketers are looking to predict trends in 2019. The following are promising trends which have begun in 2018 and look promising going forward into the new year. E-commerce Trends Many eCommerce marketers use Facebook ad targeting for its easy of use, powerful targeting abilities, and large userbase. Although Facebook […]
