With online marketing becoming ever more important, advertising companies are looking for new ways to stay relevant and target more users. Google clearly plans to stay at the top of the advertising industry, having generated over $95 billion in revenue with AdWords last year alone. On Tuesday, June 27th, Google announced a major re-branding of its […]
Blockchain may be the future of marketing. With a limitless potential for data storage and retrieval, it only makes sense that it has the structure to be a marketer’s dream. What is the blockchain? The blockchain is a way to keep permanent public records of any data transfers done through the blockchain network. It has […]
When running a small business, it may seem difficult to spread the word and develop a following. Luckily, with these 5 simple online and offline marketing tips, you can meet like-minded individuals, grow your customer base and increase your sales in no time. 1. Social Media When promoting your business, social media is the easiest […]
We know a lot about millennials, but what are some fun facts about Gen Z that marketers should know about? Snap Inc., the parent company behind Snapchat, recently released some insightful bits of information about the first digital-native generation: Gen Z. In their infographic, they highlight some key findings about the generation’s mobile usage, brand […]
What does Microsoft stand to gain by acquiring GitHub for $7.5 billion? GitHub has been described as a “Google Docs for developers” – that’s a pretty powerful comparison. For example, when a developer wants to update an app, they use GitHub to download the existing code, make changes, and then re-upload the new version of […]
A 4-Part guide to starting your first eCommerce store from someone who learned a lot creating one himself. ECommerce may be the future of retail. The lives of younger generations i.e. Millennials, Genx, etc. seem to be heading down a path of non-routine, instant gratification, and increased consumerist behavior. Online shopping provides a solution to […]
Most of today’s businesses have likely heard about search engine optimization and have taken steps to try to optimize their web pages. Good search engine optimization is important because it can help to increase your business’s visibility and ranking on Google and other popular search engines. In addition to global search engine optimization, it is […]
When it comes to building lasting relationships with your audience, you’re going to want to segment the general audience into hypertargeted audience segments. Start the process with these questions. Building a collection of hypertargeted audience segments is a crucial step in the process of developing authentic relationships with your prospects and customers, particularly millennials. While […]
Use 8 Easy SEO Tips to Boost Your Rank If you are like the many people who try to rank their content on the first page of Google and the other top search engines, you could be wondering what steps will improve your odds of success. Trying to do search engine optimization without putting in […]
Apple has confirmed that older iPhones are running slower than new ones following the release of a new iOS. You’ve probably heard the news that Apple iOS updates do, in fact, slow down old iPhones. This confirms a theory that began circling earlier this year as people noticed that with the release of new devices, […]
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