Social Media YouTube Offers New Ad Tools to Help Marketers Tap into the Rise in YouTube Viewership Like all social platforms, YouTube has seen a significant rise in usage in 2020, with the COVID-19 lockdowns pushing more people to find alternate entertainment sources to their usual, in person social events. But YouTube is also a little […]
Social Media Twitter Launches 2020 US Election Hub to Distribute Accurate, Timely Voter Information With the US Presidential Election now less than 50 days away, Twitter has launched a new ‘Election Hub’ within the Explore section of the app, in order to keep voters informed of key updates with accurate, official information. For the full article click […]
Social Media Twitter Launches ‘Holiday Hub’ to Help Marketers Prepare for the Holiday Season It’s now 102 days till Christmas, and while 2020 hasn’t left us with much to celebrate, and it’s looking like Christmas will remain challenging, in many ways, people are also looking for something positive, something to look forward to. And for […]
Social Media 3 Ways to Make the Most of the Rise in eCommerce Activity via Your Social Media Presence According to an April 2020 study on COVID-19’s impact on consumer behavior, carried out by Accenture, people are rethinking the way they shop. The lockdowns have changed approaches to eCommerce and online browsing, and as more and […]
Social Media Facebook Launches ‘Facebook Campus’ to Facilitate Connection Among College Students Back at the beginning, before Facebook grew into its final form, now CEO Mark Zuckerberg initially put together a simple app called ‘FaceMash‘ which was essentially a ‘hot or not’ style app that compared Harvard students, based on their looks, by using images […]
Social Media Facebook Announces New Limits on How Many Ads Pages Can Run Concurrently After announcing a coming limit on how many ads a business Page can run at any given time in November last year, Facebook has now outlined exactly how its new regulations will apply, with four tiers of advertiser categories that will define how many […]
Social Media Microsoft Advertising Expands LinkedIn Profile, Dynamic Remarketing, In-Market Audience Targeting B2B marketers can use LinkedIn Profile targeting in Search and Audience campaigns in more countries. Retail advertisers can retarget product engagers automatically with dynamic remarketing ads. For the full article click here Instagram Adds ‘Suggested Reels’ Display in Main Feed, Launches Monthly Reels […]
Social Media Confused by Facebook’s Limited Data Use for CCPA? You’re Not Alone Facebook’s response to CCPA, Limited Data Use (LDU), was late and continues to be confusing and challenging for advertisers. You might not even know if your Facebook marketing is CCPA compliant right now. And, if your Facebook results in July looked wonky, […]
Social Media Twitch Continues Expansion Beyond Gaming with Global Roll Out of Watch Parties While Facebook continues to push its Watch video platform in the hope of taking a bigger share of the digital video pie, gamer-focused platform Twitch is also looking to expand on its content options, as it grows its audience, and broadens its […]
Social Media Twitter Announces New Push to Improve Tweet Accessibility Options Twitter has announced a new push to improve its accessibility options in order to ensure that tweets can be accessed and utilized by all potential users. As explained by Twitter: Testing voice Tweets earlier this summer made us realize how much work we still need to […]
