Social Media New Pinterest features encourage brands and creators to upload more videos Pinterest has introduced a new and improved video uploader, a video tab on business profiles that allows brands to feature all their videos in one place, an analytics tool to help businesses better understand and analyze their traffic and get insights into […]
Social Media Facebook makes a play for creators with new tools, features for monetizing content Facebook announced Tuesday a new slate of updates designed to provide creators with more opportunities to make money — and attract them to the platform, which is competing for creators’ attention with YouTube. Creators who meet Facebook’s Monetization Eligibility Standards […]
Influencer Marketing has taken the consumer market by storm. However, a report by Meltwater finds that 35% of companies admit that their biggest challenge is identifying influencers. Influencer is a broad term for anyone who creates audience-centric content that appeals to the average consumer and forms a relationship of genuine trust and relatability. Influencers create […]
Social Media Instagram Adds New Anti-Bullying Measures, Including Comment Warnings and User Restrictions Instagram is adding a new automated warning which will prompt users when their comment may be considered offensive, giving them a chance to review before the post creator sees it. The new tool will be triggered by the use of certain words […]
Marketing Google’s Algorithm Adjusts Itself When a Real World Crisis is Occurring A Google engineer tells The Guardian changes have been made to the search algorithm in response to real-life crises. While the said event is taking place, Google will increase the weight of ‘authority’ signals in an effort to surface the most accurate information […]
Marketing Consumers indicate experience, not price, as top conversion factor A recent report from global performance marketing agency Merkle indicates that delivering excellent digital customer experiences is critical to connecting with consumers to drive revenue. According to the research, 66% of consumers rate experiences over price when it comes to making a purchase decision. Over […]
Social Media Facebook brings back reach estimates for Custom Audiences Facebook is reinstalling reach estimates for Custom Audiences, a tool that allows advertisers to estimate audience size for their Custom Audience campaigns. The company removed the tool in March, 2018 when researchers at Northwestern University discovered a vulnerability that made it possible to infer attributes […]
Social Media Instagram Launches ‘Join Chat’ Sticker to Promote Private Group Discussion Instagram has this week officially launched its new ‘Join Chat’ sticker for Stories, which, when tapped, will connect Stories viewers into a private discussion. Given the overall rise in messaging use across various social apps, it makes sense for Instagram to look to […]
Social Media Twitter Updates Search Results with Additional Contextual Info You may have noted that there’s more information there, relating to trends, mutual follows – additional context to help guide you to the results that you’re actually looking for. This week, Twitter has officially announced this update, which is now being rolled out to all […]
Social Media YouTube Rolls Out New Tools to Enable Customization of Video Recommendations This week, the platform has announced some new changes which will put more power into the hands of users in regards to the videos which are recommended to them. First up, YouTube’s adding new topic tags within recommendations listings which will help […]
