Social Media Facebook Adds ‘Click to Messenger’ CTA for Stories Ads The Social Network is this week rolling out an expansion of its ‘Click to Message’ CTA to include Stories ads across Facebook, Instagram and Messenger. The option will enable businesses to drive direct conversations from their Stories ads with a ‘Swipe up’ prompt that […]
Social Media Instagram Launches Product Launch Reminder Stickers and Tags to Capitalize on Audience Interest This week, Instagram has launched a beta test of a new product launch sticker in Instagram Stories, and a product launch tag option in the main feed. The two options will enable users to set reminders for the item launch […]
Social Media Instagram Adds Branded Content Tags for IGTV While Instagram’s Branded Content Tags are still not available to all users, for those that can access them, they are now also being expanded to longer-form IGTV content. Business and creator accounts in regions where the tag is available can now set them up for IGTV. […]
Social Media Facebook Begins Hiding Total Like Counts on Facebook Posts in Australia Facebook has confirmed that it is beginning a test of hiding total Like counts on Facebook, with TechCrunch reporting that the new test will begin with Australian users this week. That’ll certainly rattle the cages of a lot of Facebook users, who […]
Social Media Twitter’s Testing a New Way to Easily Locate Content That’s Been Shared in DMs Twitter is working on a new option which would enable you to more easily locate any content – including tweets, images and links – that’s been shared within your direct message conversations. It could be a handy way to […]
Social Media Facebook Takes Next Steps into Mind Control with Acquisition CTRL-Labs According to reports, Facebook has acquired a start-up called CTRL-Labs, a company’s which is working on software that would enable people to control a digital avatar, using only their thoughts. Facebook is reportedly paying between $500 million and $1 billion for CTRL-Labs, which […]
Social Media Pinterest Announces New Business Profile Format, Shop the Look Collection Ads This week, Pinterest has added some new considerations into the mix, with the addition of Shop the Look collection ads, along with an updated profile format which enables users to include video as their cover image. First off, on Shop the Look […]
Social Media Facebook is Removing its Group Stories Option as of September 26th After recently announcing a new multi-contributor Stories option for public figures, Facebook has followed that up with the removal of its similar ‘Group Stories’ functionality, which enables Facebook group members to contribute to a single, collaborative Story within that group. Facebook launched […]
Social Media Facebook is Expanding its Playable and AR Ad options Ahead of the Holiday Season Facebook has this week announced the expansion of its interactive ad options, including playable games, and AR tools which let you ‘try on’ make-up. First off, Facebook’s bringing video poll ads to your News Feed, an engaging, interactive way […]
Social Media Instagram Implements New Restrictions on Diet and Cosmetic Surgery Ads After consulting with various experts on mental health and wellbeing, Instagram has announced that it will implement new restrictions on posts related to diet products and cosmetic surgery. Various groups have raised concerns about the impact of such advertising, particularly on younger, more […]
