Social Media TikTok Beats Facebook in Time Spent Per User For the first time users are spending more time on TikTok than Facebook as per data from a new report on app usage. App Annie reports that time spent on TikTok is up 325% year-over-year, which means it’s now beating Facebook in terms of hours […]
Social Media Twitter Shares Planning Guide for Your 2021 Tweet Strategy Two key elements of an effective social media marketing strategy are planning and consistency.It takes planning to ensure that you’re communicating with your target audience, that you’re utilizing the latest best practices, and that you’re tapping into key moments and trends. Being consistent, meanwhile, […]
Social Media Facebook Looks to Provide More Data Transparency with Revamped ‘Access Your Information’ Tool Facebook has launched an updated version of its ‘Access Your Information’ tool, which aims to provide more transparency around the data that Facebook collects, and how it can be used to target you with ads. For the full article click here YouTube […]
Social Media 59% of US Adults Do Not Trust News on Social Media A study on social media as a news source finds 59% of US adults believe the information shared on social platforms is inaccurate. Pew Research Center surveyed over 9,000 Americans about their use of social media as it relates to keeping up […]
Social Media Twitter Shares Fall, Parler Dropped by AWS and Further Responses in the Wake of Trump Bans The banning of US President Donald Trump from virtually every major social platform has sparked a whole new round of controversy, and debate over whether social media networks should be allowed to cut off access to users whose opinions […]
Social Media After Permanently Suspending Trump’s Account, Twitter Needs to Establish Clearer Guidance on Rules Following the initial restrictions placed on US President Donald Trump’s accounts on Facebook, Twitter, Instagram and more, in the wake of this week’s Capitol riots, Twitter has now aligned with Facebook in permanently suspending Trump’s account. At the same time, free-speech aligned platform […]
Social Media Facebook Announces Webinars to Explain the Potential Impacts of Apple’s Coming IDFA Changes As Facebook continues to publicly criticize Apple’s coming changes to app data tracking, in the hopes of forcing the company to re-think the update, it’s also looking to educate advertisers and developers on the potential impacts of the coming IDFA changes, […]
Social Media Instagram Provides New Tips on How to Create Engaging Reels Content Whether you like the format or not, Instagram is clearly keen to get more people using its TikTok-like Reels options, which, as some have noted, could be why you’re seeing less reach than normal with your regular Instagram posts and Stories. Some […]
Social Media Report Suggests Facebook and Snapchat Will be Most Impacted by Apple’s IDFA Changes Last month, Facebook launched a wide-scale attack against Apple’s coming IDFA changes, which will provide app users with more explicit information about data tracking by each app, and enable them to opt-out of such, if they choose. Now, a new report has suggested there […]
Social Media Twitter Acquires Podcast Listening App Breaker to Expand its Audio Focus Twitter’s certainly putting its faith into audio connection. After launching the first wave of testing for its new, Clubhouse-style audio ‘Spaces’ feature last month, the company has today announced that it’s acquired podcast listening app Breaker, which it will use to build out Spaces and enhance the […]
