Social Media Twitter Begins Test of Optional Notifications for Replies to Any Tweet Twitter’s testing out a new option that would enable users to receive notifications about replies to another account’s tweet. Users will be able to select any tweet, from any profile, and be notified as the discussion evolves. The option to subscribe to […]
Social Media Pinterest adds new e-commerce layer with personalized ‘shopping hub’ atop user feed Pinterest continues to push e-commerce initiatives, introducing a personalized “shopping hub” last week that displays at the top of users’ feeds with product recommendations pulled from retailers’ organic Product Pins and Catalog feeds. Pinterest also rolled out an updated shopping section […]
Social Media Facebook Launches First Legal Action Against ‘Click Injection Fraud’ Over the past several months, Facebook has launched legal action against several companies for operating fake Like and engagement services. And now, Facebook’s taking aim at another type of misrepresentation, in the form of ‘click injection’ scams. ‘Click injection’ is essentially building a system […]
Social Media TikTok Adds GIF Integration with Giphy to Add More Creative Capacity As reported by TechCrunch, TikTok has announced a new integration with Giphy which will enable TikTok users to add animated GIFs, including GIF stickers, into their clips. That provides a whole new level of creative capacity. Giphy, it’s worth noting, also has […]
Social Media Pinterest Reaches 300 Million Users, Posts Better Than Expected Profit in Q2 Pinterest has provided an update on its performance, giving investors a look at how it’s tracking towards its broader growth goals. And the company is tracking pretty well – first off, on users, Pinterest is now up to 300 million monthly […]
Social Media Snapchat Launches New, Streamlined Ad Creation Process Snapchat is looking to lure more advertisers by launching a simplified ad creation process, which will enable brands to build and launch their Snap ads in three steps. Part of the problem in getting advertisers over to Snap has been the pressure of creating high-quality Snap […]
Social Media Facebook’s Working on a New, TV-Connected Streaming and Video Call Device According to a new report from The Information, Facebook has approached Netflix, Disney and other media companies in regards to porting their streaming services onto a new, TV-connected Facebook device. Facebook released its Portal video calling device last year, but thus far, […]
Social Media Pinterest Adds New Personalized Recommendations, New Related Product Listings on Pins Pinterest continues its shift away from social media, and towards eCommerce, with the addition of two new product showcase tools which aim to prompt user purchases based on their on-platform behaviors. The first is a new ‘Picked for You’ Pin collection which […]
Social Media LinkedIn Provides New Tips on Choosing Ad Campaign Objectives Late last year, LinkedIn began initial testing of its objective-based advertising approach, which has been gradually rolling out to all businesses over the last few months. The update aims to make it easier for advertisers to select the right targeting options to maximize their […]
Social Media Facebook is Letting More Advertisers Place Ads in Search Results More advertisers can now place ads in Facebook’s search results, a placement that has been in testing since last year. Facebook’s search ads were first rolled out to a select number of businesses in the US in December. Now, it appears a greater […]
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