Social Media 12 Tips for Hashtag Challenge Ideas on TikTok [Infographic] Hashtag challenges are an essential element of TikTok, providing inspiration for users to create their own takes on trending content, and take part in broader shifts. They’ve become so big that they’ve even passed a key social media milestone – they’ve been cloned by Instagram, […]
Social Media New Twitter Data Underlines the Emergence of Gaming – and Marketers Need to Take Note If you’re not paying attention to the influence of gaming on modern culture, you’re missing out on maybe the biggest shift in how the next generation connects. Gaming is set to become a $196 billion market by 2022, and five […]
Social Media NFL Draft Via Social Media Offers Insights Into Online Security For the first time in National Football League history, draft day is going remote and online. Social media will play a big part in that transition, and teams have to work in that world securely. In recent years, the NFL turned the day its teams […]
Social Media Snapchat Posts Increases in Both Users and Revenue in Q1 2020 Report With the global COVID-19 shutdowns set to significantly impact Q2 2020 reports, Q1 may be the best true indicator we have for some time as to where the major social platforms are placed, and how their growth plans are actually panning […]
Social Media 5 Digital Marketing Trends to Focus On During the COVID-19 Pandemic [Infographic] The COVID-19 lockdowns around the world are causing major economic impacts, but one key benefit that we have in modern society, that hasn’t been available in pandemics of the past, is the internet, and increased connectivity, which has enabled many businesses […]
Social Media Facebook Conducts Research to Measure Angst Caused by Misinterpretation in Comments Amid all the angst and disagreement online, which has arguably lead to more societal division, and tribalism within communities, how much of that negativity is actually triggered by misinterpretation? People get angry at each other’s tweets, comments and posts all the time, […]
Social Media Snapchat Provides Tips for Creating Effective AR Experiences as Lens Usage Increases Like all social platforms, Snapchat has seen a significant increase in usage amid the COVID-19 lockdowns, but more specifically, Snap has seen a big jump in AR usage. According to Snapchat, over 75% of its users engage with its various AR tools every day, […]
Social Media Twitter Publishes New Research on What Consumers Want to See from Brands During COVID-19 The COVID-19 pandemic has created an unprecedented situation for everyone, and for brands and marketers, it’s left many unsure as to what they should be saying, whether they should be advertising at all amid the crisis, and what consumers […]
Social Media Facebook Publishes New Guide on How Advertisers Should Adjust Their Ad Approaches During COVID-19 The COVID-19 shutdowns across the world have had a huge impact on business, aside from society more broadly. Millions of people have had to adjust to working from home, some business are totally unable to operate, while many other […]
Social Media Report: The Impact of COVID-19 on Social Media Marketing Revealing crucial insights into the changes and developments of behavior for both brands and users, Socialbakers’ State of Social Media Report: The Impact of COVID-19 shows how the marketing landscape has changed due to the worldwide coronavirus pandemic. The report details key data behind both […]
