It’s no secret: cold calling is a thing of the past.
For a long time, email marketing has been replacing the once-dominant form of reaching prospects, and, when used properly, email is still a hugely viable means of developing new (and maintaining existing) business.
Though it is more or less commonplace in the world of marketing, many of us still fall victims to some of the most detrimental traps when it comes to email. So if you hope to see success from your efforts, I can’t stress enough how important it is to avoid these six email marketing traps.
This very informative and creative infographic from Mailify goes into detail on how to avoid sinking your email campaigns. Number 6, ‘No Personalization’, is by far the easiest trap to avoid. It only takes a small effort to make an email personal. And the fact that personalized emails have, on average, a 20% higher open rate than those without personalization, is more than enough reason to make that effort.
So take a look, and keep these six email marketing traps in the back of your noggin when putting together your next email campaign!