3 New Features on Pinterest

Here are some of the great new features on Pinterest that marketers should be aware of!

Pinterest has been very busy lately! Between Twitter’s IPO and Snapchat’s $3 Billion ‘No, Thank You’, many people have overlooked some of the great new features on Pinterest that are making the network more attractive to businesses.

Earlier this year, it was all about the new Pinterest Analytics feature and the ability to monitor your account’s activity. Now, it is much more about the superficial benefits that everyone can see.

Promoted Pins

This has been a long time coming. From the moment Pinterest introduced business accounts, it was only a matter of time before the Pinterest version of ads were introduced.

Though the service is still in testing, it won’t be long before we start to see plenty of pins from businesses trying to reap the benefits of the platform. To find out more about how your brand can sign up for Promoted Pins, click here.

Related Pins

What better way to convince businesses to share as much relevant content to Pinterest than to create a feature showing related pins. This great new feature shows users pins that they might find interesting based on their activity on the network. You might see a pin from a board that you are not following, but that might be of interest to you. This is because the brains behind Pinterest are following your like and share patterns in order to further expand the network and the business it can drive.

Dedicated Pinterest Pages

Ever wonder what other people are finding particularly pinteresting? Well now you can! Brands with a great deal of activity on their boards (like Disney, Walmart, Zappos and more) are working with Pinterest to create designated boards to share only content that is trending with their audience as well as an extended network.

This feature is not yet available to all users, but rest assured that when it does become available, you are going to want to be as active as possible and generate plenty of re-pins, as they will add to your clout on the network.

So there you have it. A few great new features on Pinterest that we can expect to see increase in popularity and importance in the next little while.

Have you tried using any of these new features yet? Tell us about them in the comments below or on Twitter!