Social Equity: Video Blogging
How is there a benefit to Social Equity from video blogging?
When it comes to video marketing, it is no secret that there can be substantial benefits and value derived from the practice. On Facebook, photos might generate twice as much engagement as text updates, but videos are shared 12X more than links and text posts combined!
With that kind of engagement, and the already existing Social Equity derived from blogging, it is no wonder that video blogging can add considerable value to your business.
(For more great info on the value of visual content on social media, click here.)
Giving a Face to Your Brand
People do not like to interact with a business, they like to engage with a personality. Social media is designed for one thing: engaging. You build a brand personality on social media and it is with that personality that people engage.
Video blogging provides a face for your company and humanizes your brand. With a more humanized brand comes a more approachable brand, and with a more approachable brand comes growth.
Make the Pitch
While one of the most regularly repeated rules on social media is that you should not focus on selling, video blogging provides a slight loophole in this regard.
The ability to tell a story using video means the ability to showcase a problem. When you showcase a problem, you allow yourself an opportunity to showcase a solution – your solution. Thus, with video blogging, you can sell your product in a way that is much less direct, and therefore much less intrusive than with other forms of social marketing.
Say a Lot More with Less
A minute of video can say what a thousand-word blog post cannot. And that is mostly due to the fact that most people would not sit around and read a thousand words.
Frankly, people do not care about how important your information is. If it takes too much time to get through, they are not going to read it to completion. Now, with a video entry sharing the same content with some added visuals, you can expect to see your engagement increase significantly, which means that the important information you need to get across will be much more effectively delivered in a video blog than in a traditional post.
Video blogging can be a great asset to your business. It compliments your social marketing strategy nicely and provides you with an entirely new avenue of marketing. With regards to Social Equity, a great deal of value is derived in terms of the aforementioned benefits that come along with video blogging.
Do you video blog? How has it helped your business? Tell us in the comments below or on Twitter!