20 Social Media Fun Facts

Everybody loves social media fun facts that showcase just how impressive the industry really is. Here are a few new ones!

Every year, the world of social media grows dramatically. With that growth comes some great social media fun facts that, on occasion, are hard to believe. These are a few new social media fun facts that will blow plenty of people away.

74% of consumers rely heavily on social media when making purchasing decisions.
47% of Americans say that Facebook is their top source of influence when it comes to purchasing decisions.
26% of time spent on mobile devices is spent on social media.
20% of searches conducted in Google have never been searched before.
Facebook has the 3rd largest population in the world after China and India.
LinkedIn has the 9th largest population in the world.
Twitter has the 10th largest population in the world.
2 new users join LinkedIn every second.
53% of Twitter users recommend products on the network.
59% of Yelp! searches take place on a mobile device.
71% of consumers that receive a response from a brand on social media quickly are likely to recommend that brand to a friend.
B2B marketers use 6 social networks, on average.
80% of customer engagement opportunities are missed or mishandled by brands.
97% of consumers search for local businesses online.
28% of marketers say that the top impediment to investing heavily in social media is a lack of strategy.
The Google+ +1 button is used more than 5 million times per day.
There are 540 million profiles on Google+ (the second most of any social network after Facebook).
17% of content shared to social media is video.
Weibo is adding 100 million users per year.
90% of consumers trust peer recommendations.