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6 Social Media Trends to Follow in 2017

What social media trends can marketers expect to be on the rise in 2017?

Every year – in fact, it sometimes feels like every day – it seems like social media evolves and matures, ushering in new trends that shape the way we do business; 2017 is no different. Sprout Social has put together this detailed infographic highlighting some of the social media trends marketers can expect to see on the rise over the course of the year.

With the explosive growth of artificial intelligence in 2016, it shouldn’t come as too much of a surprise that this is a topic that finds its way into several trends we can expect to see in 2017. Machine learning and artificial intelligence are among the most powerful resources marketers and society as a whole can access. It is all but certain that in 2017, these two fields will make their way into more and more processes and applications. Take a look at the infographic and find out what you should be on the lookout for in the coming year.

Social media trends to watch in 2017

Social Media Trends to Watch in 2015

These are a few of the more exciting social media trends to watch for in 2015.

Each year, industries are shifted dramatically as multiple use cases are made for social media and new technologies emerge to disrupt business as usual. This was true in 2014, and there are several social media trends to watch for in 2015 as well.

Social Media Trends for 2015

More Hosted Video

Facebook has made it abundantly clear that if you want your video to be seen, you’ll have to load it directly to the network. Twitter has also made similar efforts and it won’t be long before other networks make the same move.

With so much competition for users’ business, networks need to offer both users and businesses reason to not only visit the network, but stay active. Encouraging business to post videos directly to a network feed (as opposed to sharing a link to an external video sharing platform like YouTube or Vimeo) and running autoplay (for better or worse) as users scroll through their recent updates is one way we will see networks’ landscapes change in the coming year.

Malleable Data

Both Facebook and Twitter have made drastic changes to their analytics platforms for business, and Pinterest has been working to offer some of the best analytics businesses can get when it comes to how their websites and social profiles work together. Moving forward, we can surely expect to see the use of social data become a little more robust.

It is no secret that social data can offer huge amounts of value to a business, and it is a primary reason why businesses are willing to accept the pay-to-play model that is being pushed. Moving into 2015, we can expect the major networks to begin working on ways to monetize their own data by offering more comprehensive uses for it to businesses. Right now, brands tend to look elsewhere to mine and leverage these data. Expect these networks to try and change that this year.

And speaking of pay-to-play…

Get Ready to Invest

It might have started off as small (or rather significant, in some cases) declines in organic reach on Facebook, but we are now seeing that if we want our content to make waves, we’ll need to give it a little push.

The great news for brands and marketers is that we are living in a golden age for social advertising. We recently ran an internal test in order to measure the effectiveness of new ad media compared to traditional PPC ads on networks like Google and Google Display, and we found that for some of the most competitive search terms, your dollar can be up to ten times more effective on social media. If ever there was a time to invest heavily in social advertising, it’s now.

Remember, these networks are still companies (several of them public) trying to prove their oft-ballooned valuations. They need to make it appealing for marketers to invest.

You’ll Hear Less of the Term ‘Social Media’

For the longest time, we’ve been hearing things like, “…do social media.” In 2015, one thing we will start to see a little less of is the use of the term “social media”, at least as we see it now.

We have started to pigeonhole ourselves into thinking of social media as a concept, and not as the term it is. The reality of the situation is that virtually any medium in which two or more parties are put in contact with one another is inherently social. So, “social media” can be anything from big networks like Facebook to the comment section on a food blog. Once people start to see that (and they have already) we will see a move away from this overuse of a term that doesn’t quite make sense as its currently used.

A More Targeted Message

One thing that brands have struggled with considerably is the messaging and rhetoric used on social networks and the clear lack of audience content differentiation necessary to effectively leverage what each network can offer. For example, your Twitter audience doesn’t necessarily care about the same issues and isn’t necessarily made up of the same people as your audience on LinkedIn. What’s more, your overall social audience (or, social client persona) might be interested in only one type of messaging in particular, and this message might apply to all networks.

In 2015, there will be a clear move away from the attempt by brands to please everyone and a move towards an attempt to zero in on a particular audience – your social client persona.

Conclusion

These are just a few of the social media trends we can see taking shape in the coming year. That is not to say that there won’t be more, and it certainly doesn’t mean that these will be the only ones. Every second of every day, something new comes up and all of these trends might fall in order of their importance to something new. We will just have to wait and see.

What social media trends can you see taking shape in 2015? Tell us in the comments below or on Twitter!

The Most Anything of Everything in 2014

Every year, it is always exciting to see what trends made it to the top spots on every one of our favorite search engines and social networks. Here are the winners from everything in 2014.

It is always exciting to see the results from a year of searches, tweets, posts, shares, comments, and everything in between. This past year, there were a few interesting results in different categories (perhaps most notably, the fact that Apple or Apple products were not in the most searched keywords on Google for the first time in years) and much of what you would expect to find.

Long list of everything in 2014

So, here are the results for the most anything of everything in 2014!

Google/Search

Top 10 Searches: Robin Williams, World Cup, Ebola, Malaysia Airlines, ALS Ice Bucket Challenge, Flappy Bird, Conchita Wurst, ISIS, Frozen, Sochi Olympics

Facebook

Top 10 Most Discussed Topics on Facebook: Ebola, ALS Ice Bucket Challenge, Robin Williams, Super Bowl, Michael Brown/Ferguson, World Cup, Gaza, Midterm Elections, Malaysia Airlines, ISIS
Facebook Game of the Year: Cookie Jam
Facebook Best Mobile Game: Boom Beach
Most Viewed Facebook Ice Bucket Challenge (USA): George W. Bush
Most Popular Celebrity Page: Shakira
Most Popular Brand: Coca-Cola
Most Engaged Brand: NBA
Most Engaged Movie: The Hunger Games

Twitter

Most Tweeted TV Show: Walking Dead
Most Tweeted Artist: Justin Bieber
Most Tweeted Theme: Selfie
Most Tweeted Sporting Event: Super Bowl XLVIII (followed closely in 2nd and 3rd by FIFA World Cup matches)
Most Tweeted TV Event: Oscars
Most Tweeted Song: Pharrell Williams, ‘Happy’
Most Tweeted Hashtag: #WorldCup
Most Retweeted Tweet: The Oscar Selfie

LinkedIn

Most In Demand Employer: Google
Most Engaging Post Type: Pro/Career Tips

Instagram

Most Popular Account: Justin Bieber
Photographer of the Year: David Guttenfelder
Most Liked #TBT: Justin Bieber
Most Popular Hashtag: #Love

YouTube

Most Viewed Video: Katy Perry, ‘Dark Horse’
Most Subscribed To Channel: PewDiePie

Vine

Most Popular Vine Accounts: Nash Grier (10.3 million followers), KingBach (9.7 million), Brittany Furlan (8 million), Jerome Jarre (7.8 million), Curtis Lepore (6.8 million)

It might seem like this is everything we have seen in 2014, but knowing the speed at which these media move, this is likely just the beginning! There is surely much more to come as we come closer to the holiday season and there will undoubtedly be plenty more in the coming year.

As we head to the downtime of the year end, we would like to wish all of our clients, fans, followers and readers a very happy and healthy holiday season, and a very happy New Year!

We’ll see you in 2015!

20 Social Media Fun Facts

Everybody loves social media fun facts that showcase just how impressive the industry really is. Here are a few new ones!

Every year, the world of social media grows dramatically. With that growth comes some great social media fun facts that, on occasion, are hard to believe. These are a few new social media fun facts that will blow plenty of people away.

Social media fun facts 2014

  1. 74% of consumers rely heavily on social media when making purchasing decisions.
  2. 47% of Americans say that Facebook is their top source of influence when it comes to purchasing decisions.
  3. 26% of time spent on mobile devices is spent on social media.
  4. 20% of searches conducted in Google have never been searched before.
  5. Facebook has the 3rd largest population in the world after China and India.
  6. LinkedIn has the 9th largest population in the world.
  7. Twitter has the 10th largest population in the world.
  8. 2 new users join LinkedIn every second.
  9. 53% of Twitter users recommend products on the network.
  10. 59% of Yelp! searches take place on a mobile device.
  11. 71% of consumers that receive a response from a brand on social media quickly are likely to recommend that brand to a friend.
  12. B2B marketers use 6 social networks, on average.
  13. 80% of customer engagement opportunities are missed or mishandled by brands.
  14. 97% of consumers search for local businesses online.
  15. 28% of marketers say that the top impediment to investing heavily in social media is a lack of strategy.
  16. The Google+ +1 button is used more than 5 million times per day.
  17. There are 540 million profiles on Google+ (the second most of any social network after Facebook).
  18. 17% of content shared to social media is video.
  19. Weibo is adding 100 million users per year.
  20. 90% of consumers trust peer recommendations.

Sources:

Socialnomics
Cisco
9 markets
Citrix
Search Engine Journal
eConsultancy
Forbes
Gartner
business2community
Social Media Today
CeBit

How many of these did you already know about? Share other great social media fun facts in the comments below or on Twitter!