Why Content is Crucial to Successful Social Media Strategies

If the goal of your social media strategies is to get found, then content is crucial.

We know this seems like a given when your goal is to get found and convert those leads into sales, seeing as how a site without content won’t attract too many clients. What we mean is the quality of your content will directly impact the success of your social media strategies.

One of the most powerful ways to create engaging content is through a blog. An industry-specific blog with focus on keywords relevant to your industry’s top searches will surely result in an engaged audience coming back for more. The added benefit is that the content is continually updated, which stands to benefit your search rankings. But be warned, new Google algorithms Panda and Penguin monitor blogs and content-driven sites and penalize sites that focus only on keyword stuffing and never creating authentic, engaging and insightful content for visitors. So, if you think you have content people want to see, then take a look below to find out why it is crucial for your search rankings.

A recent study done by a UK-based SEO group noted that 70% of consumers prefer reading about a company through articles posted as opposed to reading about it through advertising. Furthermore, 60% of consumers feel more comfortable with a company after reading customized content on their site or blog. One can safely assume, then, that strong, engaging content leads to more conversions, and who would say no to that?

So, what do we mean by ‘engaging’ content? This is where your social media strategies come into play. Integrating social media into your blog and web activities is crucial to expanding your reach and increasing your search rankings. Through the content on your site, propose ideas and ask for feedback. Comments are a great way for leads to engage on-site, but there should also be options for them to get in touch with you on other social channels, like Twitter or Facebook.

With great content and the integration of said content into your social media strategies, you stand to benefit greatly both in your search rankings and with increased conversions.