Who Should Run Social Media Strategies?

Who is the right person to put in charge of your social media strategies?

Every since social media made its way into every day business, the issue of who is best suited to be put in charge of social media strategies has been a hot issue of debate. There are schools of thought that believe that young, socially-versed graduates should be heading up the department, while others believe that seasoned marketing veterans with a good understanding of social are best suited for the position. So, who is right?

The answer lies in your audience. Who are you trying to target? Are you looking to be an authoritative, educational voice in your industry, or are you trying to target a younger generation of consumers? Once you establish your audience, who you should have in charge of your social media strategies will be clear.

In the case of a B2B service, or even some B2C companies, you might find that a marketing veteran with a strong understanding of social media and all that it encompasses is the better choice. The most important element to a successful social media program is a proper strategy, and someone with the knowledge of putting together marketing programs and executing them properly is crucial if your social media program stands to be successful. But in the case of a business with a younger demographic, someone with an understanding of the market is vital. Tastes vary among demographics, and a social media program stand no chance of success if the wrong person is putting together the plan.

Who do you have in charge of your social media program? Tell us in the comments below or on Twitter!