How to Use Twitter Analytics to Optimize Ad Targeting [VIDEO]
Are you optimizing your ad targeting on Twitter?
Twitter Analytics may be simple and easy-to-use, but they can be extremely valuable when crafting an ad strategy on the network. While our business might target one demographic with ad platforms like AdWords, Facebook Advertising or even LinkedIn, we might find that there is an entirely different demographic engaging with our brand on Twitter.
One of the benefits of creating an ad account on Twitter is access to the analytics of your audience. Learn where they are, what their interests are and use that information to craft highly engaging ads. Take a look at the simple tips in this video to see exactly how you can take advantage of the insights offered by Twitter Analytics in order to optimize your next ad campaign on the network.
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