Twitter Marketing with Vine Integration

With the newly integrated Vine app on Twitter, there are new Twitter marketing capabilities that you can leverage for your business.

Recently, Twitter acquired Vine, a video sharing social network that allows users to create six-second clips and post them to their accounts. Twitter marketing has for some time been relatively stagnant. The network was late to the photo sharing game (despite offering Instagram half a billion dollars prior to the Facebook acquisition) and, some could argue, missed the boat entirely with regards to becoming an industry leader in the realm of photo sharing. That said, people still love sharing content, and if YouTube and Instagram have taught us anything, it is that people love sharing visual and video content. Enter Vine.

Twitter marketing took a major step forward last week with the announcement that they had acquired the video sharing social network. So how can you leverage Vine in your Twitter marketing to get the most out of it? Take a look at the tips below to see how you can use Vine with your Twitter marketing efforts.

Get Creative!

Yes, you are only given six seconds to showcase your stuff; but that six seconds can mean making a pretty bold statement in the eyes of potential clients on Twitter. Using the editing capabilities afforded by Vine, you can turn your Twitter marketing into a visual wonder. Six seconds is actually a blessing in disguise. If we have learned one thing from YouTube (and it’s analytics) it is that people tend to get bored. If you are not engaging an audience for the entirety of your video, they will almost surely drop off towards the latter bit. The beauty of these six seconds on Vine is that you would be hard pressed to get someone to turn off your video before the six seconds is up. So get creative and leave an impression with your Vine video!

Treat Your Video Like a Commercial

Dan Zarrella, Social Media Scientist at HubSpot claims that Twitter is a broadcast medium. Do not be confused with conventional forms of broadcast media – Twitter is not a venue in which to solely tout your skills. Granted, through engagement and responses, Twitter can be an excellent channel to drive traffic to your website or a squeeze page – more so than most other social networks – but Twitter marketing needs to be approached strategically, and Vine adds an entirely new element to the world of Twitter marketing. Using Vine’s capabilities, Twitter can be a realm in which a six second commercial for your brand is inexpensive and effective. As noted above, creativity is king when it comes to Vine. And if you can be creative in six seconds while engaging an audience and driving new traffic to your site, then you have mastered Twitter marketing using Vine. This is the new challenge afforded by the integration of Vine – creativity is hard enough without restrictions like time. So it is going to be the great marketing minds that put forth viable and successful Twitter marketing campaigns using Vine.

What do you think of the newest weapon in the Twitter marketing arsenal? Do you plan on integrating Vine into your social media marketing efforts? How? Tell us in the comments below or on Twitter!