Twitter Marketing: 7 Tools to Maximize Your Success

Twitter marketing is greatly improved with the help of certain tools, but it is important to remember that your strategy is what drives your overall success.

Twitter celebrated their seventh anniversary late last week, and we thought it would be fitting to open this week with a discussion of Twitter marketing tools, and what seven of the best tools are when it comes to your success with regards to Twitter marketing.

Before we delve in to the list, however, it is important to note that Twitter marketing tools are great when you have a strategy in place, but you cannot expect your efforts to succeed with the tools alone. These are complimentary tools to simplify the Twitter marketing process and help you maximize your success on Twitter in the most efficient way possible. What is important to keep in mind is that you need to utilize the information that these tools provide and incorporate that into your strategy in order to reap the most benefits. Now, with that disclaimer in place, here are seven of the best tools to help you optimize your Twitter marketing.

1. Followerwonk

Followerwonk is Twitter lists on steroids. Imagine the ability to delve deep into Twitter profiles, analyze leads and segment those leads based on the information you extrapolate. That is the Followerwonk specialty. Furthermore, you have the ability to track followers and watch ongoing statistics and insights as they are gathered in order to keep your Twitter marketing efforts up to date.

With Followerwonk, you can compare, analyze, track and sort your followers in order to keep your Twitter profile as organized as possible and increase the efficiency of your marketing.

2. Tweriod

We recently posted an article detailing some of the best times to post to social networks. Tweriod is all about your best time to post on Twitter. It takes a sample of your followers, analyzes their activity and provides you with a detailed report on when to post to your Twitter feed to maximize your exposure.

3. SocialBro

SocialBro, in similar fashion to Tweriod, produces reports to help you optimize your Twitter marketing. Where SocialBro differs, however, is in the depth of these reports. The pro version of SocialBro provides detailed insights about your followers, your community, your lists – you name it, SocialBro has reports for it.

The in-depth analysis in the SocialBro reports also tell you about your influencers and whom you are influencing. Using this feature, you can monitor your Twitter clout and see where your efforts to build up your reputation are paying off.

4. Twitonomy

Twitonomy is a Twitter analytics tool to help you analyze and modify your internal Twitter strategy. The tool breaks down your activity on the social network and provides you with insights to help you increase the efficiency and appearance of your profile.

Furthermore, it is a great tool when it comes to cleaning out your profile and keeping your following list as professional and targeted as possible.

5. TwileShare

Ever wanted to share more on Twitter? Sure, you can upload photos and now, with Vine, some short videos, but to get the most out of sharing on Twitter, TwileShare is your go-to.

With TwileShare, you can share plenty of content (e.g. photos, PDFs, ebooks, documents, etc.) and monitor statistics to see how that content is being shared and viewed on the network.

This is a great tool for those looking to look deeper into their viral exposure on Twitter.

6. Twilert

Social listening is crucial for brands looking to manage their reputation using social media. Twilert allows you to monitor mentions of your brand, service, competitors, etc. and receive a digest email letting you know what those mentions are. For those looking for a simple, easy-to-use and free listening tool, Twilert is one of the best ones around.

7. Twitter Counter

Twitter Counter has a free version and a pro version. For all things Twitter profile-related, Twitter Counter is an amazing tool. It shows you the growth of your account, insights into your activity, the average activity on your account and your place on Twitter relative to others.

Of course, the pro version of Twitter Counter has plenty more to offer as far as in-depth insights into your account.

These are just a few of the great tools that exist when it comes to maximizing your internal Twitter marketing efforts. As we noted above, Twitter marketing is all about strategy. These tools are intended to add to your existing efforts, not replace them entirely. Understanding Twitter and how to approach the network from a marketing perspective is worth much more than any tool can give you. But with this knowledge, these tools will make the job that much easier.

What tools do you use when it comes to Twitter marketing? Tell us in the comments below or on Twitter!