Top 10 Industries Spending on SEO
In which industry should your agency be focusing its efforts to find new SEO clients?
A recent article by Larry Kim on SEOmoz detailed some of his findings after conducting research on a billion dollars of paid advertising spend. The article is packed full of tons of great information on AdWords spend and the future of AdWords spending on Google, and he concluded with a breakdown of the top 10 industries spending money on paid advertising. This is a powerful list if you’re looking for the right industry in which to find your next SEO client, so have a look at the industry, some key players, and the average cost per click below.
- Finance ($3.09) — State Farm, Geico, Quicken Loans, Capital One, Bank of America
- Travel ($0.29) — Expedia, Hotels.com, Booking.com, Priceline.com, Kayak
- Shopping ($0.25) — Amazon, eBay, JC Penney, Walmart, Sears
- Jobs & Education ($1.80) — University of Phoenix, Monster.com, ITT-Tech, Devry, Kaplan
- Internet & Telecom ($1.11) — AT&T, Sprint, T-mobile, Verizon, Comcast
- Computers & Electronics ($1.39) — Bestbuy, Apple, HP, Microsoft, Newegg.com
- Business & Industrial ($1.67) — Yellowpages, Staples, uline, Vistaprint, Office Depot
- Home & Garden ($0.76) — Lowes, Home Depot, Servicemagic, Kohls, Pottery Barn
- Autos & Vehicles ($0.97) — Edmunds, KBB, Autotrader, Ford, cars.com
- Beauty & Fitness ($1.11) — QVC, Walgreens, Sephora, Underarmor, Maybelline
