The Best Social Media Marketing Campaigns This Holiday Season

Which brands stole the show this holiday season with their social media marketing campaigns?

Marketing comes alive during the holidays more so than any other time of the year – with the Super Bowl at a close second – and this season some brands showcased their social media marketing talents better than anyone else. Have a look below to see who we thought took the cake this holiday season with their social media marketing campaigns!

Video Social Media Marketing Was a Real Standout for FedEx

Commercials are and have long been a cornerstone of marketing success. But with the proliferation of television channels over the years and the relative difficulty of ensuring that mass audiences will see your ad (without spending millions) social media marketing has provided a cost-effective alternative: viral marketing. Creating video content that people not only watch, but want to share is a marketer’s perfect Christmas gift. Last year, the runaway was the Old Spice MANta Claus campaign. This year, we thought FedEx did a great job with their short, quirky video.

http://www.youtube.com/watch?v=pJV05_K0XlY

Viral video marketing is as much a form of social media marketing as anything else, and FedEx hits the mark every time.

Coca-Cola Nails Cross-Platform Social Media Marketing

This season, the marketing minds at Coca-Cola decided that the best way to get their message out was to promote across multiple platforms. And what is the best way to do that? To stretch a campaign across all of their social media platforms, leading all visitors to a campaign spread across a multitude of social media platforms. Every one of the video campaigns created by Coca-Cola was promoted on each of their platforms to ensure that no avenue went uncovered by their holiday marketing campaigns.

This was a phenomenal use of social media. In a recent blog post, we noted the importance of interconnected social media marketing, and Coca-Cola gets it right in this year’s campaign.

Zynga Embraces the Spirit of Giving

The spirit of giving has always been the theme of the holiday season, and Zynga recognized that more than anybody. This year, the gaming giant Zynga decided to use their social media marketing efforts to spread holiday cheer to others, and did so by offering players the chance to donate to charitable causes while engaging with their apps. The result? Over $13 million in donations since the campaign was launched.

What other holiday campaigns can you think of that have been outstanding this holiday season? Tell us in the comments below or on Twitter!