How to Optimize Your YouTube Videos for Viewer Retention [VIDEO]
Visual content is a powerful thing, and the longer you can keep your audience engaged with your content, the better.
If social data and trends have proven anything, it is that if content is king, than visual content is the king’s supervisor. We are constantly sharing information, articles, pictures and videos, and hoping that our audience doesn’t scroll past our content to spend time with someone else’s. And yet, when they do, our long, well-written article seems to lose out to a photobomb or video of a cat.
So what can we do to better the odds that our audience will stick around and spend time with our brand on social media?
There are a few simple things that you can do in order to better the retention you receive from your audience, and these tips will help with that when it comes to YouTube.
There are hundreds of lifetimes worth of video on YouTube, and more content is being uploaded every day. It would be unwise to think that, when there is so much people can be doing online, let alone on YouTube, they will sit through your entire video every time. That is, of course, unless you have leveraged the data you have at hand on your YouTube videos for viewer retention optimization.
It is a much easier task than you might think, and this useful video will walk you through the steps to do it yourself.
There are billions of hours of video on YouTube, and it would take several lifetimes to sort through all of it. While the network can do wonders when it comes to SEO and branding, there are a few best practices that you should adopt if you want to give your brand a successful YouTube channel.
