A corporate white paper can be turned into a ton of great, highly engaging content for your social audience.

Share your latest, lengthiest white paper on social media, and you’ll be lucky if it gets any clicks. If it does, you’ll be lucky if people stick around to read it. The fact is simply that people are not all that interested in sifting through page after page of boring facts and figures. The irony is that they are, all the while, very interested in all of those facts and figures.

Some of the most engaging, highly shared content on social media (depending on the industry) relates to content that can be found in many white papers. Studies, findings, best practices and other white paper-friendly content has been converted into flashy, fun content on social and generated a ton of interest from audiences in several industries. So how can you do the same with your latest white paper?

These seven methods of turning boring content into engaging posts are just a few of the great ways you can take a white paper and turn it into loads of wonderful content to share with your social audience.

Infographics

People love infogrpahics. They are fun to read through, fun to share and generate a ton of engagement. A branded infographic is a great way to turn the data you have into an engagement feeding frenzy. Think about it for a second: aren’t infographics just studies published in colorful form? Consider creating one with the stats you have in front of you.

Images

In the same vein as infographics (but not as lengthy) images with a simple stat or finding can generate a lot of success on social. We have long known that images perform well with social audiences. Optimize them for size and appearance and watch your content reach broad audiences.

Blog

If you have a 10,000-word white paper, you have 10 1,000-word blog posts (or 20 500-word posts, or 50…well, you get the idea). Take the segments of your white paper and turn them into short, informative blog posts that relate to your subscribers. If the data is universal, create examples that are relevant to your industry.

Video Blog

Videos are another great way to generate engagement with a social audience, and a great way to showcase fun facts. People might not want to read about your findings, but that does not mean they don’t want to be told what you found. TED Talks are a great example of content that the average person might not want to read about in a textbook, but loves hearing about from an expert.

And speaking of TED Talks…

Webinars

How many times have you been on a webinar and heard from an expert quoting expert sources. You have one of those sources at your fingertips! Running webinars and sharing your findings is a great way to get the information out to the industry and promote your work.

eBooks

Again, a lengthy, dull and aesthetically subdued white paper can quickly be transformed into one or several flashy eBooks. People love short, informative eBooks and no one seems to recognize that, with the exception of the graphical elements, they are (or often can be) essentially white papers. Turning your white paper into an eBook can be a very wise investment.

Teasers

Have you ever landed on a website, seen a newsletter popup or a great piece of information that enticed you to sign up for said newsletter? You can use some of the great information within your white paper as teasers to generate new blog or newsletter subscribers. Something like, “Did you know [FUN FACT]? Find out more by subscribing to our newsletter.” can work wonder for your subscription rates.

These are a just a few of the ways your white papers can be turned into highly engaging, highly lucrative social content.

How do you leverage the content from white papers on social media? Tell us in the comments below or on Twitter!