Tag Archive for: social media

Daily Minute Master Series – January 26, 2021

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Social Media

Pinterest Adds New AR ‘Try-On’ Tools for Eyeshadow, Expands Product Tagging Within Pins

With eCommerce on the rise, Pinterest is looking to facilitate more capability in assessing and comparing products, with the expansion of its AR ‘Try On’ tools to better replicate the in-store shopping experience. After launching its lipstick Try on Pins with selected brands early last year, Pinterest is now expanding its AR overlays into eyeshadow as well, with new, shoppable eyeshadow Pins showcasing products from Lancome, YSL, Urban Decay, and NYX Cosmetics.

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Snapchat Launches Test of Dark Mode with Small Percentage of Users

This will be welcome news to dark mode enthusiasts. This week, Snapchat has confirmed that it’s testing a new dark mode option with a small percentage of users, moving into line with almost every other app that now has a low light option.

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LinkedIn Adds New Post Visibility and Reply Controls to Manage On-Platform Discussions

LinkedIn’s following Twitter’s lead with the addition of new reply control tools on your LinkedIn posts, which enable users to restrict who’s able to comment on their platform updates.

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Marketing

16 Website & Blog Content Ideas to Get More Traffic & Engagement [Infographic]

Are you struggling to come up with ideas for blog content? Need some help crafting posts that will resonate with your readers? The team from Red Website Design share 16 blog content ideas in this infographic.

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Google Outlines New Deal to Pay French Publishers for Use of Their Content

As it continues to negotiate with Australian authorities over the proposed implementation of new regulations, which would force it to share revenue with local news publishers in that nation, Google has today announced a new deal that will see it pay French publishers for news content, as part of its Google News Showcase program.

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Does Google Set Limits to Search Traffic?

Google’s John Mueller answered a question about throttling traffic to sites displayed in Google Discover. Many publishers have over the years suspected that Google puts a limit on how much traffic some sites receive. The question was about Google Discover, a feature in Android where Google will show sites of interest to users on a mobile phone.

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Daily Minute Master Series – January 25, 2021

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Social Media

Social Media Replaces Fairs as the Third Most Successful Sales Channel for Galleries in 2020

How the art world mighty have fallen. Art fairs—ranking as the third most successful way for galleries to sell art in 2019—has slipped to sixth position in 2020 because of the coronavirus pandemic, according to the Artsy Gallery Insights 2021 Report. Social media has replaced fairs, becoming galleries’ third best sales channel, moving up from sixth place in 2019. “The ranking of top sales channels shuffled considerably this year, with online sales, social media, and gallery websites taking the place of art fairs and walk-ins,” the report says. However, the number one way to sell art remains outreach to existing clients, accounting for 28% of total annual gallery sales in 2020.

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These 14 Principles Could Help Big Platforms Create Healthier Social Media

Major internet platforms could do a lot more to create healthy social media by adopting measures to keep people safe and encourage users to see one another as human, according to new research that surveys their most dedicated users. The researchers, who are part of a project called Civic Signals that is devoted to building healthier online spaces, asked 20,000 internet users across 20 countries about their use and perception of platforms including messaging apps Telegram, WhatsApp, and Facebook Messenger; social networking tools including LinkedIn, Reddit, Facebook, and Pinterest; and search engines Google, Yahoo, and Bing.

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Social Media Bans Are Really, Actually, Shockingly Common

As it turns out, Trump is far from alone in having his content deleted by a tech company. With surprising regularity, online platforms flag or remove user content that they deem to be objectionable. Twitter’s recent ban of 70,000 accounts associated with QAnon mirrors other initiatives the company has had to combat extremist groups. It has banned well over a million accounts associated with terrorist groups, including a large set associated with the Islamic State. In the first half of 2020 alone, Twitter suspended roughly 925,000 accounts for rules violations.

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Marketing

5 Reasons Email Outreach Campaigns Don’t Hit the Mark

Planning an email outreach campaign? Check out the five most common reasons why email outreach campaigns fail, and learn how to avoid them.

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Are Super Bowl Ads Worth the Money or is YouTube an Alternative?

Is it still worth it to invest in Super Bowl ads on TV in 2021? Find out here, and learn why YouTube is a good alternative.

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9 Factors to Consider in Hiring a Search Agency

Hiring a search agency is a complicated decision and a major commitment. Alongside the maturity of search marketing as an industry, we are seeing a lot of commoditization between agencies and consultants. Buzzwords like “full-service” or “specialists” are common on websites, in pitches, and out in the wild. The fact that we now have so many agencies, consultants, and practitioners who have been doing SEO and PPC work for decades – plus the relatively low barrier to entry for new agencies, consultants, and freelancers – means there is great variety in viable providers. What should you be looking for in your choice of search agency?

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Daily Minute Master Series – January 22, 2021

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Social Media

How To Harness The Hot New Social Media App Clubhouse To Build Your Brand

At age 27, Jessica Williamson already has established a six-figure business, Ete Swimwear. While running her company, she also coaches other female e-commerce entrepreneurs on how to scale and grow their businesses. Recently, Williamson received an invitation to join Clubhouse, one of the newest social media platforms. After learning that Clubhouse can connect you with some of the world’s most prominent business and industry leaders via live voice interaction, Williamson decided to give it a try. She quickly discovered that the app indeed enabled her to speak directly with numerous movers and shakers. So, she jumped in fully. In just two days, she already had gained hundreds of new followers – not just on Clubhouse, but on other social media platforms, as well.

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Pinterest Tests New Stories Panel at the Top of User Feeds

If you’ve logged into the Pinterest app recently, you may have noticed a new addition at the top of your home screen.

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Facebook Launches Updated ‘Account Quality’ Dashboard to Help Businesses Address Concerns

This could be helpful – Facebook’s rolling out an updated ‘Account Quality’ dashboard within Business Manager, which is designed to help Page admins and support staff keep track of any suspended ads or impacted posts as a result of rule violations or other enforcement actions, and to better explain the reasoning for each.

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Marketing

Shutterstock Outlines Emerging Visual Trends for 2021 [Infographic]

When it comes to visual trends, few can match Shutterstock for relevant insights. The platform is one of the largest image repositories on the internet, hosting over 300 million images, with 200k more uploaded every day. Shutterstock operates in over 150 regions, and is used by a wide range of businesses and organizations. In 2019, more than six images were downloaded from its platform every second. Given the scope of its operation, Shutterstock is in a unique position to identify key visual trends and shifts. And based on usage activity over the past 12 months, the platform has this week published its annual Creative Trends update, which outlines the key areas where it’s seen significant growth.

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A Quick Guide to SEO for Non-Profits [Infographic]

As the new year sets in, having an online presence is more important than ever for most businesses, and that includes non-profits. With COVID-19 pushing most professionals and consumers into their home offices, being found online is paramount, which is why SEO is also a critical consideration for charities. And while 2020 was, overall, a negative period, there were some encouraging signs for non-profits – specifically.

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11 Guest Posting Tips for Better Link & Brand Value

Even after all these years, the practice of guest posting has many scratching their heads. Talk to 10 digital marketing agencies and you’ll likely hear 10 different opinions about it. Some are full throttle for guest posting; others hit the brakes. Too often, those who fail to recognize the value in guest posts have done it strictly for link building purposes, rather than building their brand. In this column, you’ll learn guest posting tips to not only provide your site SEO value but to help build your brand, too.

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Daily Minute Master Series – January 21, 2021

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Social Media

TikTok Adds New Q and A Option Which Enables Fans to Post Questions for Creators

TikTok is looking to prompt more engagement between creators and their fans with the launch of a new Q and A option which enables users to pose questions to creators that can then be answered in future video clips.

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YouTube Outlines How ‘Shorts’ Views and Counted, and How They’ll Impact Channel Analytics

Are you looking to utilize YouTube’s new Shorts video option in 2021? The platform’s TikTok-esque ‘Shorts’ video feed is still in the process of being fully rolled out, with only users in India currently able to access the full Shorts functionality, including the Shorts Camera upload option. But all users are able to upload Shorts clips right now, by sharing short vertical videos (up to 60 seconds in length) and including #Shorts within the title or description.

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Facebook Updates its Automated Alt Text Process to Identify More Objects Within Posted Images

Facebook has announced a significant update to its Automatic Alt Text – or AAT – process, which will ensure that more images on the platform are readable by screen readers, enabling vision-impaired users to get a better experience within Facebook’s apps.

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Marketing

Google My Business: Why Did My Listing Get Suspended?

Was your Google My Business listing suspended? Check out some of the more common reasons for GMB suspensions and learn what you can do about it.

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Gmail Ads Absorbing Into Discovery Campaigns

Standalone Gmail ads will be sunset on July 1 of 2021. This targeting type will now be rolled into Discovery Ads, with no option to target them separately.

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More Nations Look to Implement Regional Laws to Manage the Influence of Online Platforms

Digital sovereignty is set to become a key theme of 2021, as more nations look at how they can curb the power of the major tech giants, and protect the personal information of their own citizens. The recent Capitol riots in the US have once again sparked new questions around the influence of digital platforms, which many nations have been grappling with over the past few years. Add to this the concerns around apps sharing data with foreign governments, and it seems likely that a time of reckoning will soon come, and new, regional laws will need to be implemented in order for platforms to maintain their operations.

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Daily Minute Master Series – January 20, 2021

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Social Media

Facebook Blocks Creation of Events Near Capitol, Halts Ads for Weapons in Lead-Up to Inauguration Day

In order to counter the potential threat of further violence, and division within US society, Facebook has announced some tough measures to ensure that its platforms are not being used to organize or contribute to such.

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7 Simple Strategies to Take Your Social Media Customer Support to the Next Level for Happier Customers

Social media has changed how customers interact with companies. Customers expect to reach their favorite brands on social platforms. And, it’s become the preferred customer support channel for people under age 25. As younger generations gain consumer power, companies will want to prioritize social media customer support to meet the needs of their customer base.

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The Best Times to Post on Social Media in 2021 and Beyond [Infographic]

Do you want to maximize engagement on your social media posts? Looking for the ideal times to post to each network? The team from Oberlo share their guide to success in this infographic.

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Marketing

How to Use Nofollow, Sponsored, or UGC Links & Why They Matter

Link attributes are needed for outbound links to adhere to country laws and Google guidelines. Learn when and how to use each one here.

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How Branding Supports Search Engine Marketing Success & ROI

Big brands are now realizing the value of search engine marketing—but be careful where you pull budget back to support it. SEM and branding are just better together. Here’s why.

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3 Critical PPC Lessons from 2020 for a Brilliant 2021

The past 10 months or so have given PPC pros a crash course in adaptability, ingenuity and nimble marketing. Those who thrived in pandemic-era PPC deserve some sort of advanced honorary degree in “PPC’ology.” In many instances, smart, effective PPC has literally saved brands from the brink of devastation. But let’s face it, PPC pros have been in a near-constant state of reinvention since PPC first became a thing. Compared to other marketing disciplines such as print and broadcast, we’re in our adolescence at best, which is actually an exciting place to be. 2020 just made us do a lot more reinventing and adapting in a very short amount of time.

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Daily Minute Master Series – January 19, 2021

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Social Media

TikTok Beats Facebook in Time Spent Per User

For the first time users are spending more time on TikTok than Facebook as per data from a new report on app usage. App Annie reports that time spent on TikTok is up 325% year-over-year, which means it’s now beating Facebook in terms of hours spent per user per month.

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Facebook’s Removing the ‘Our Story’ Section from Pages Next Month

Facebook is alerting Page owners to a coming update which will see the removal of the ‘Our Story’ section from your Page presentation options.

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Twitter Shares Key Tips on How to Improve Your Twitter Ads Approach

While other platforms offer greater reach, Twitter remains a key part of the modern communications landscape, and can be a great platform for connecting with the right audience in order to showcase your brand and products. If you can get it right.

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Marketing

You’ve Got Time! Build Your 2021 Marketing Strategy Now

If you kissed 2020 goodbye without a solid marketing strategy for 2021, don’t panic. You still have time to create one. Here’s how.

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11 Email Design Trends to Improve Your Email Marketing Strategy in 2021 [Infographic]

Are you looking for ways to improve your email marketing strategy in 2021? Want to know the latest email design trends to incorporate into your email campaigns? The team from Uplers share their email design trends for 2021 in this infographic.

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Coca-Cola and Pepsi Won’t Be Advertising Their Namesake Sodas During the Super Bowl

Coca-Cola and PepsiCo will not be promoting their namesake sodas with Super Bowl commercials this year. The decadeslong rivalry between the two cola brands is often put front and center with dueling advertisements during the annual NFL championship game. But this year, both will sit it out. Variety first reported the news. Pepsi is replacing its traditional Super Bowl ad slot with a new campaign to lead in to its halftime show at the game featuring The Weeknd. This year marks the 10-year anniversary of Pepsi’s sponsorship of the Super Bowl’s halftime show. But Mtn Dew and Frito-Lay, which are both owned by PepsiCo, have plans for in-game ads.

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Daily Minute Master Series – January 18, 2021

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Social Media

Twitter Shares Planning Guide for Your 2021 Tweet Strategy

Two key elements of an effective social media marketing strategy are planning and consistency.It takes planning to ensure that you’re communicating with your target audience, that you’re utilizing the latest best practices, and that you’re tapping into key moments and trends. Being consistent, meanwhile, helps users learn what to expect, and to develop a stronger relationship with your social presence. The same is true across all platforms, and while you also need to maintain a level of flexibility to revise and adjust to new changes as they come up, having that core strategy is key to building an effective, engaging social presence.

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YouTube Launches Next Phase of Program to Tag Items Within Video Clips

Last October, Bloomberg reported that YouTube had begun working on a new process which would enable creators to tag products displayed in their video clips, and provide direct shopping options, facilitating broader eCommerce opportunities in the app. Now, YouTube has moved to the next stage of testing – as reported by Android Police, YouTube has now launched a live test of its product tags with selected creators.

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Snapchat Adds Public View Counts to its TikTok-Like ‘Spotlight’ Feed

It’s still somewhat amazing to consider the impact that TikTok has had on the broader social media landscape. The short-form video app has gained momentum so quickly, and become so influential with younger audiences, that almost all of the major platforms have now sought to replicate its key functionality, in order to stay in touch with the rising trend. And this week, Snapchat has taken another step towards making its TikTok-like ‘Spotlight’ feed more similar to TikTok, by adding public view counts on Spotlight clips.

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Marketing

No-Click Searches: We Need New Ways to Measure SEO Results

Having trouble measuring the impact of no-click searches? Check out these new methods of attributing SEO value to zero click search.

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Add These 4 Retail PPC Strategies to Your Paid Search Arsenal

Give your paid search a refresh with these four innovative retail PPC strategies that can help you improve ROI and deliver a better shopper experience.

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Paid Or Organic Marketing: Which Strategy Provides Highest ROI

According to leading statistics from Search Engine Land, 75% of people say that paid search ads make it easier to find the information that they’re looking for. One-third of respondents say that they click on a paid search ad because it directly answers the question they were searching about. On the other hand, 70% of clicks go to organic Google search results. That’s an undeniable victory for organic marketing – customers aren’t always inclined to click on a listing if it looks like they’re being sold to. There are convincing arguments for each of them, and it’s by no means clear cut. But what if there was a third option?

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Daily Minute Master Series – January 15, 2021

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Social Media

Facebook Looks to Provide More Data Transparency with Revamped ‘Access Your Information’ Tool

Facebook has launched an updated version of its ‘Access Your Information’ tool, which aims to provide more transparency around the data that Facebook collects, and how it can be used to target you with ads.

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YouTube Launches New Hashtag Search Results Pages

YouTube is launching a new type of search results page that appears when users look for videos by hashtag. YouTube first introduced the ability to search by hashtag in 2018, but it never worked perfectly. Previously a hashtag search would include content using the hashtag and other related content that didn’t contain the hashtag. Now, when searching for a specific hashtag on YouTube on either the desktop or mobile app, users will see a dedicated page that only contains videos with that hashtag.

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YouTube Partnering to Use Its Scale to Widely Surface Trusted Health Videos

Google wants to leverage YouTube’s scale and reach to disseminate trusted health videos, and announced a new effort to “surface easy-to-understand medical information from some of the most respected organizations and clinicians.” YouTube has a new health partnerships team to “make high-quality health content available for viewers around the world.” It’s working with the American Public Health Association, Cleveland Clinic, Harvard School of Public Health, Mayo Clinic, Osmosis, Psych Hub, and National Academy of Medicine.

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Marketing

Theory: Boomers in PR Don’t Trust Influencers or Influencer Culture

Most people under, say, the age of 40 get that influencers can and in many cases, should, be an important part of a company’s PR and marketing strategy. But, those over 40 (and especially those over 50), not so much.

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Tracking the Marketing Industry’s Response to Political Unrest

Brands and media companies are being pulled into the political fray in the wake of the Jan. 6 Capitol Hill riot and continued attempts by Donald Trump supporters to call the presidential election results into question. Marketers must decide when, and when not, to weigh in.

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WordPress Now Offers Website Development

The commercial arm of WordPress announced they were entering the website building business. The announcement was generally not well received by the WordPress web development community. Many softened their response and saw the opportunity as more information became available.

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Daily Minute Master Series – January 14, 2021

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Social Media

59% of US Adults Do Not Trust News on Social Media

A study on social media as a news source finds 59% of US adults believe the information shared on social platforms is inaccurate. Pew Research Center surveyed over 9,000 Americans about their use of social media as it relates to keeping up with current events. About half of US adults (53%) say they get news from social media either “often” or “sometimes.” Only 21% of respondents say they never get news from social media at all.

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LinkedIn Adds Swipe-Up Links to LinkedIn Stories

After it was spotted in testing back in September, LinkedIn has now officially launched the capacity to add links into your LinkedIn Stories – though it’s not available to all users at this stage.

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New Research Shows that 71% of Americans Now Get News Content via Social Platforms

After last week’s Capitol riots, the focus has once again turned to social media, and the role it plays in communicating critical information, and balancing the need for accuracy in such messaging with people’s freedom to be able to share whatever they choose. Which, as we’re all now well aware, is a difficult balance to strike, but with more and more people relying on social platforms to keep them up to date on the latest happenings in the world, it’s now an unquestionably critical consideration. But how much are people actually relying on social media apps to keep them informed on the latest news and events?

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Marketing

Google Search Console Adds Report For News Publishers

Google Search Console is now reporting on the performance of content appearing in Google News.

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Do Incognito Searches Affect SEO or Rankings

What is incognito search and does it affect SEO ranking? Read more about it, what is CTR, and if either has an effect on ranking.

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5-Step Process to Building SEO Into Your Product

Instead of making SEO an afterthought, “building SEO into the product” means developing it with SEO in mind. Here’s a 5-step process you can use.

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Daily Minute Master Series – January 13, 2021

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Social Media

Twitter Shares Fall, Parler Dropped by AWS and Further Responses in the Wake of Trump Bans

The banning of US President Donald Trump from virtually every major social platform has sparked a whole new round of controversy, and debate over whether social media networks should be allowed to cut off access to users whose opinions they don’t agree with, and when that line has been crossed.

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Twitter Says it’s Suspended More Than 70,000 Accounts Following the Capitol Riots

According to a new update from Twitter, in the wake of the Capitol riots last Wednesday, it launched a mass purge of accounts that it found were primarily dedicated to sharing QAnon content.

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Twitter Reports 75% Increase in Gaming-Related Tweets in 2020

Given the lockdowns that kept most of us at home throughout much of 2020, it likely comes as little surprise to learn that gaming saw a huge surge in popularity, as people sought alternative forms of entertainment and connection. But the scale of that growth is fairly amazing. Last week, Facebook shared its latest insights into the growth of gaming that it saw throughout the year, including a 50% increase in mobile gaming in the UK. And this week, Twitter has shared its latest data on the rising gaming discussion on its platform.

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Marketing

What Is a .STORE Domain? A Complete Guide to Branding an Online Store Perfectly

2020 was the year of the great consumer shift. We witnessed a flurry of new habits, perspectives, and customer needs. According to McKinsey, the number of digital interactions between brands and consumers tripled in 2020. Some 65% of a brand’s interactions with its customers now occur digitally. Most industries also saw between a 15 and 30% increase in online sales – and that increase is here to stay.

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How Marketing Ops Can Survive and Thrive in M&A

For many marketing ops teams, a merger or acquisition is either a current obstacle to navigate or a likely event looming on the horizon. Before a dip last year, M&A transactions were at an all-time high in the US. Here’s how marketing ops teams can rise to the occasion when faced with M&A growing pains.

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Virtual Events Platform Hopin Acquires Streamyard

Virtual events platform Hopin last week acquired live-streaming studio Streamyard for a reported $250 million. The move represents consolidation in the virtual events space.

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