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News & Updates
Internal Research from Facebook Shows that Re-Shares Can Significantly Amplify Misinformation
What if Facebook removed post shares entirely, as a means to limit the spread of misinformation in its apps? What impact would that have on Facebook engagement and interaction? The question comes following the release of new insights from Facebook’s internal research, released as part of the broader ‘Facebook Files’ leak, which shows that Facebook’s own reporting found that post shares play a key role in amplifying misinformation, and spreading harm among the Facebook community.
Snapchat Continues to Advance its AR Try-On Tools, Pointing to the Next Stage of Online Shopping
Snapchat has provided a new showcase of its evolving AR Try-On tools via a new integration for ComplexCon, which enables Snap users to virtually try on branded t-shirts and hoodies to see how they look in the app.
Facebook Shares Messaging Tips for Businesses Ahead of the Holidays [Infographic]
With the holiday rush about to get fully underway, Facebook is this week sharing a range of business and marketing tips via video sessions with internal experts, to help brands get their processes in line, and get the most out of the season. The first video in the series looked at using messages to boost connection and sales, with Facebook’s Katrina Ghadiri outlining a range of notes and case studies to highlight the benefits of the various messaging connection tools.
Meta is Reportedly Planning to Open Retail Stories to Sell VR, AR and Other Digital Connection Tools
With Facebook – or Meta as its parent brand is now known – gradually expanding its catalog of physical products, it makes sense that the company would also be considering physical stores as well, as a means to better showcase its next-level hardware designs.
For years, the SEO community has been obsessed with keyword rankings as one of many viable metrics to prove the value of SEO. At the end of the day, rankings are important – but only when they drive business value i.e. traffic, revenue and conversions. Google has become much smarter and better at understanding user intent, and the algorithms now have a better sense of context and meaning, so keywords should always connect with your content.
YouTube Tests Opening to Shorts Direct for Users That Regularly Engage with the Option
As TikTok continues to rise, virtually every social app has been testing out its own short-form video variation, in order to latch onto rising consumer trends, and stay in touch with audiences. Facebook has Reels, available on both Instagram and in the main app, Snapchat has Spotlight, which enables creators to earn bonuses for content performance. And YouTube has Shorts, which has is already generating billions of daily views in the app.
Are You Marketing Where Shoppers Value It The Most?
There’s a lot to be said for being in the right place at the right time. Usually in life, it comes down to luck. In marketing and advertising, though, it should come down to strategic planning that’s informed by good research. Getting your ads in front of your shoppers in the right place at the right time is entirely doable, as long as you’ve done the work to know where to reach them.
8 Things I Wish I’d Known Before Starting Affiliate Marketing
Affiliate marketing is one of the most interesting and lucrative industries on the Internet, in which commissions are earned from promoting a company and/or driving a sale. It consists of a vigorous hub of web publishers who want to monetize their sites, and is a great opportunity for marketers and advertisers to partner with others to promote their products, services, brands or affiliate programs.
Lessons In Relationship Marketing: Impressive Examples For Agency Owners
Instead of focusing solely on increasing the number of sales a company makes, relationship marketing is all about retaining customers by giving them the most satisfying experience. This form of marketing functions in tandem with the sales team’s customer relationship management system to build engagement, produce loyalty and increase lifetime customer value over the long term.
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Pinterest Launches New Holiday Marketing Hub to Assist with Your Campaign Planning
Pinterest has updated its holiday marketing hub for 2021, with a range of new resources and reference points to help optimize your Pin campaigns for the end-of-year push.
It’s been a long time coming, and a much-requested update, and today, finally, Instagram has announced that IG posts shared in tweets will appear with preview cards once again, helping to improve cross-platform sharing.
Why An Omnichannel Marketing Strategy Should Be Your Top Priority
Every department (or agency) that specializes in a particular marketing channel understandably wants to claim success no matter the brand, audience or industry. Social media managers, Google Ads experts, SEO savants and others all have a stake in their particular strategy being labeled the silver bullet that is driving profitability for the organization or client. The good part? Every department cares, has drive and wants to be the best. The bad part? From what I’ve seen, this ambition is often misdirected as individuals seek success for their own department rather than the overall success of a multichannel campaign.
The NBA Signs New, Exclusive Content Deal with Twitter, Including 40 Twitter Spaces Events
NBA discourse is huge on Twitter, and today, the platform has solidified its partnership with the National Basketball Association, signing a new content deal that will see the NBA continue to provide exclusive content, highlights and free live game segments for chosen games, as part of a multi-year agreement.
Google Launching New Version Of PageSpeed Insights
Google is launching a new version of PageSpeed Insights that aims to address many of the challenges of the existing version. One of the biggest problems with PageSpeed Insights is how data is presented. There’s no clear separation between lab data and field data.
In this last year, how we live, socialize and even shop is still adapting, still uncertain. So many of the things we used to do out in the world have moved to the digital landscape. Businesses, too, have faced multiple challenges in the sudden need to adapt to rapid change. But as the end of the year looms and as economies around the globe begin a tenuous recovery, we wonder what we can expect of 2022. As a startup, how will you navigate your way through this ever-changing market? With this question in mind, I have a few tips for e-commerce startups in 2022.
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Facebook Abandons Facial Recognition, Will No Longer Identify Users to Tag in Uploaded Images
This is significant – today, Facebook has announced that it’s shutting down its facial recognition program, and that it will also delete all of its facial recognition files, meaning that it’ll no longer be able to identify people in posted images.
Meta is Facebook’s Push to Own the Metaverse – and it Might Just Work
Have you heard enough of the term ‘metaverse’ yet? Much like ‘cyberspace’ was used in the early days of the internet, and the way ‘artificial intelligence’ has been incorrectly attributed to even the most basic computer functionality over the last five years, you can already see ‘metaverse’ being attached to everything, especially now that corporations see dollar signs in the next big shift, and potential to capitalize on the knowledge gap that exists between where we are now, and where we, theoretically, will be.
Google updated its Google Search Central Video Best Practices help page to add an additional recommendation that will help Google find and index video content better and make it available for Google’s rich results and for what Google describes as maximum exposure.
8 Essential Content Marketing Roles & What Each One Does
Content marketing has come a long way since its early days. You can no longer write something, post it online, and expect it to generate positive results because you were one of the first to write on the subject. Today, the process of content marketing is significantly more complex.
Microsoft Launches Cloud-Powered Marketing, Supply Chain, and Retail Solutions
Beyond updates across Azure, this week at its Ignite 2021 conference, Microsoft has announced additions to its Dynamics 365 business app and industry portfolio, including Microsoft Customer Experience Platform, a marketing solution that is aimed at helping customers personalize, automate, and orchestrate customer journeys. Another — Microsoft Connected Spaces — is designed to let organizations leverage observational data to produce predictive insights, while Supply Chain Insights aims to proactively mitigate supply chain issues.
Social/Influencer Marketing Channels Will Grow in 2022, On-Premise Digital Signage Bounces Back
Social media and influencer marketing are expected to play larger roles in marketing plans as part of a pandemic-accelerated shift to digital, with a net 70% of marketers estimating increased spend on social in 2022, according to the 15th annual Digital Marketing Pulse Survey released by Ipsos Canada, the Canadian Marketing Association and strategy. More than nine in 10 (93%) marketers and agencies say they use social tactics always or often, even as people resume pre-pandemic behaviors.
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Facebook’s ‘Meta’ Name Change Has Also Sparked the Beginning of its New Effort to Win Back the Youth
Can Facebook win back younger users, and re-establish itself as the connective platform of choice moving forward? It’s no secret that Facebook has lost ground to TikTok and Snapchat among younger audiences, which trends have indicated for some time, and which was officially confirmed as part of the recent Facebook Files data leaks.
Google says businesses are missing opportunities when it comes to optimizing job postings, and offers tips for how to improve them. As we head further into the hottest hiring season on record, targeting qualified applicants can help you find the right person for the job while sifting through fewer CVs. How can you do that?
Google’s John Mueller, in an Office-hours hangout, answered a question about the best content for building trust. Mueller encouraged the person asking the question to stop worrying about building trust with Google and offered advice on how to create the best kind of content.
The new WordPress Performance Team, which includes contributors from Google and Yoast, is meeting to plan the next steps for coordinating efforts for improving WordPress performance.
Facebook Launches Marketing Analytics Certificate Program
Facebook is adding to its library of certificate programs with the launch of the six-course Marketing Analytics Professional Certification. Offered in conjunction with Coursera, the program teaches the skills necessary for success in the field of marketing analytics. According to the US Bureau of Labor Statistics, the demand for marketing analysts is projected to grow by 96,000 job openings each year.
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Facebook Gaming Beats YouTube Gaming for Hours Watched in Q3 [Infographic]
As Facebook works to win back young users, with a view to maximizing the potential of its new metaverse push, the latest stats from StreamLabs will certainly give it some extra reason for optimism, in at least one key aspect.
Facebook Tests New ‘Spotlight’ Conversation Option to Facilitate More Focused In-App Chats
Facebook’s testing out a new way to host more focused public chats in the app, via a new ‘Spotlight Conversation’ post option, which, when enabled, separates replies from specific users into a new chat thread.
Contact Information: Is It A Google Ranking Factor?
Giving customers and prospects a way to reach you by phone or email is just good business. It enables people to get in touch and ask questions, raise any concerns they may have, place an order, and more. With that said, there may be legitimate reasons a person or organization chooses not to publish their contact information. The question is, does contact information – or a lack thereof – affect your Google search rankings?
Six Tips for Generating More Leads With Your Marketing Content
Although there’s no magic bullet for increasing lead generation, a few simple and direct marketing fundamentals can help you boost response to your content. By applying those proven tactics to both your content and the material used to promote it, you can generate more leads. This article outlines how to optimize your content and marketing for response—so more people actually read, watch, or listen to your content. Specifically, it provides six tips for crafting marketing communications that excel at generating qualified leads.
If you’re a B2B company, ask yourself whether you’re using LinkedIn as much as you should be. As of this writing, the social media network for professionals has about 58 million companies on it.
Unless you’re lucky enough to register a domain name no one has thought of before, chances are a domain registered today will have a history attached to it. Is there any reason for the new owner of a domain to be concerned with what the previous owner(s) did with it? Yes, a domain’s history does matter, even after ownership changes hands and it gets repurposed into a new site.
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5 in-Demand Marketing Jobs for 2021
Early 2020 was rough for marketers. Remember the doom and gloom marketing-job forecasts? The real-life stories of layoffs? Well, here is some good news 20 months later, marketing jobs are bouncing back, big-time. According to a report from LinkedIn, marketing jobs have seen a 63% growth in the first six months of 2021. Companies posted about 381,000 marketing jobs in the approximate year-long time span from June 2020 to June 2021. That includes 17,000 remote jobs.
LinkedIn Launches New Freelancer Connection Tools to Lean into the Rising Gig Economy
LinkedIn’s looking to facilitate more opportunities for freelancers with the expansion of its Services Marketplace, which essentially builds upon its ‘Services’ listings for profiles, designed to better enable brands and freelancers to connect.
Coca-Cola Lifts Full-Year Outlook as It Steps Up Marketing Spend
Coca-Cola has raised its annual outlook again after reporting better-than-expected third-quarter results, even after the pandemic softened its performance in August. Net revenues grew 16% to $10 billion in the three months ended October 1. Net income grew to $2.47 billion, a 42% increase year-on-year—but a reduction from the $2.64 billion it posted in the second quarter. The results surpassed analysts’ estimates and caused Coca-Cola to lift its full-year outlook for organic revenue growth to between 13% and 14%, an increase from its previous range of 12% to 14%.
Snapchat Commits to New Carbon Emissions Targets, Announces New Climate Change Awareness Initiatives
Snapchat has announced that it will aim to achieve net negative carbon emissions – meaning it will remove more carbon than it’s emitting – by 2030, as part of an expanded commitment to tackling climate change as a company, addressing a key element of focus for the greater good, which is also in line with its audience expectations.
Core Web Vitals Winner: WordPress, Drupal, Duda or Wix?
HTTPArchive published real-world statistics of Core Web Vitals performance of major CMS platforms that showed many open source and commercial platforms making gains in Core Web Vitals performance. The most dramatic performance gains were the result of proactive initiatives.
Google Ranking Factors: Fact vs. Fiction [Podcast]
Google ranking factors are usually a hot topic of debate in the SEO industry. While Google has confirmed a few ranking factors and signals, there is a lot of speculation and bad information out there about what is, what might be, and what definitely is not a ranking factor. So the Search Engine Journal team set out to separate fact from fiction.
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Instagram Lets Everyone Share Links In Stories
All Instagram accounts can now share links in stories, a feature that was previously reserved for verified and high-follower accounts. This marks the first time that link sharing on Instagram is available everyone. If users didn’t meet Instagram’s old criteria for sharing links in stories, the only other place they could be shared was in their profile page. That made it difficult to use Instagram as a tool for driving website traffic, as links can’t be shared in feed posts either.
Short message service (SMS) marketing is considered one of the most prominent elements for a successful business. It’s also the most popular type of service component in telephone, internet, and mobile device systems. Due to that, there’s no denying the role of SMS marketing in helping businesses thrive in their respective fields.
LinkedIn Adds New Tools for Company Pages, Including Workplace Flexibility Listings and Competitor Tracking
With the post-pandemic recovery now starting to take shape, many people are seeking new jobs, and many businesses are looking to bring on new employees as they re-open and plan for a brighter future ahead.
5 Holiday Internet Marketing Tactics to Start Right Now
It happens every year – the holidays sneak up on us. Whether you end up scrambling to find the right gift for someone or rushing to ensure the perfect products you sell end up in front of shoppers, you need to make the most of the time you have available. So, if you haven’t started your shopping yet, get started. And if you haven’t already deployed your holiday marketing strategies, it’s time to prioritize and get to work.
Five-Point Checklist For Analyzing Marketing Performance
Not sure if you’re effective in trying to reach your audience? That’s quite common. As marketers, we’re bombarded with metrics, engagement tools and new ways to collect and interpret data. But how do we know which metrics are worth being measured? What will actually help us improve website performance?
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Finding Answers to The Problems Identified in the Latest Facebook Leaks Will be a Complex Process
So what have we learned from the latest disclosure of internal Facebook documents and research? Well, not a lot, really. Former Facebook engineer Frances Haugen released an initial set of internal reports from The Social Network last month, which outlined various concerns, including its struggles in handling anti-vaccine content, the harmful impacts of its algorithm changes, and the negative mental health effects of Instagram on teens.
Twitter Rises to 211 Million Active Users, Though Longer Term Growth Targets Looking Harder to Reach
Twitter has posted its Q3 2021 performance numbers, showing steady increases in both users and revenue. But steady may not be enough, given the platform’s ambitious growth targets, while its ongoing investment into new projects doesn’t appear to be paying off as it likely would have hoped.
Facebook to Focus on Serving Young Adults in New Push
It’s no secret that Facebook is losing touch with the youth, with various reports detailing the platform’s gradual decline in popularity among young users, as Instagram, Snapchat and TikTok continue to rise. Facebook used to be the leading platform of choice for youth social engagement, but over time, it’s lost that cool factor, and become more of a haven for older users, as evidenced in this data included in the recent Facebook Files leaks.
LinkedIn Engagement Continues to Grow, Ad Revenue Rising Amid Economic Recovery
LinkedIn continues to see ‘record levels’ of engagement, with user sessions up 19% in the most recent quarter, as reported by parent company Microsoft.
How 3 Different Enterprise SaaS Content Strategies Work (With Examples)
SaaS is a fantastic niche that allows for a lot of creativity and testing when it comes to content creation in SEO. This is because of how different user journeys can be. In ecommerce, for example, a user will research then make a purchase. But in SaaS, the person doing the research may then need to pass it on to other internal stakeholders to make the purchase or final decision.
Blink and You’ll Miss It: The Rise of Short-Lived Marketing
From Balenciaga to JW Anderson, brands are quickening the pace at which they remove content from their social media feeds. Balenciaga first wiped its Instagram grid clean in June, ahead of unveiling its first haute couture collection in 53 years, and has since continued to clean its Instagram feed regularly. Its current feed features just 64 images from the Spring/Summer 2022 collection.
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New Internal Insights Underline Facebook’s Impacts on Societal Shifts, and its Struggles to Manage Such
Facebook is once again facing a wave of condemnation after the publication of a new series of internal reports – called ‘The Facebook Papers’ – which were recently leaked to media outlets.
Facebook Posts Steady Results in Q3, with More Users and Stable Revenue, Despite ATT Impacts
Facebook’s overall user growth momentum is slowing, but it continued to add millions more active users once again in Q3, while its revenue remained steady, boosted by sales of VR units and its Ray Ban smartglasses.
TikTok Launches ‘Made for TikTok’ Content Tips Series for Marketers
TikTok has launched a new video tips series which is designed to help marketers understand the key elements of the app, and create better TikTok campaigns.
Five Tips for Creating a Successful B2B Marketing Campaign
One of the most critical aspects of any successful marketing campaign is knowing your audience. It seems simple, but after initial concept development, multiple iterations of creative, and layers of approvals, it’s easy to lose sight of exactly whom you’re talking to. It doesn’t matter whether you’re promoting a local nonprofit, selling tires, or offering Web development services; if you aren’t up to speed with who your target audience is and what it wants, even the most expertly-crafted messaging is going to fall flat.
