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Twelve Digital Marketing Trends For 2022 And How To Take Advantage Of Them
Digital marketing is always changing and evolving, but 2022 will likely hold some dramatic changes. Businesses and brands must not only plan for the future of digital marketing but be prepared to take advantage of it. Here are the top 12 digital marketing trends to keep an eye on in 2022 and how you can use them to your advantage.
Marketers and business leaders came together at Zeta Live ‘21 to discuss the evolution to a digital-first world and trending topics on the future of marketing. From NFTs to first-party data to the Metaverse and everything in between, here are some of the conference’s most engaging themes that marketers can’t afford to ignore.
The world of media and brand response marketing has evolved tremendously in the last decade. It’s now quicker, more data-driven and more multidimensional than ever before.
If You Want Better Marketing ROI, It’s Time To Get Personal
It’s been said that most of us are exposed to as many as 10,000 advertisements daily. The drip, drip, drip of ads begins pretty much the instant we roll out of bed in the morning and is well underway by breakfast — from the label on our coffee reminding us what brand we drink to those 15-second “brought to you by” ad spots that we hear in our favorite morning podcast.
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TikTok Shares Best Practice Tips for Driving Conversion with Your Ads
As part of its broader push into video content, Pinterest has announced the acquisition of video editing app Vochi, which enables users to easily add effects to their clips.
WhatsApp Adds New Auto-Delete Options, Enabling You to Set All Your Chat Threads to Self-Erase
Amid ongoing controversy around Meta’s move to introduce end-to-end encryption by default in all of its messaging apps, WhatsApp’s adding another privacy feature, with the ability to set all of your message threads to auto-delete after 24 hours, 7 days or 90 days.
TikTok is adding a new tipping feature, and the ability to send digital “gifts,” which will allow users to earn money from creating content. These additions to TikTok are part of a suite of monetization tools called Creator Next, which includes five ways to get paid.
Floki Inu is Going to Get Its Very Own Metaverse in February
Dogecoin spinoff floki inu plans to launch its own metaverse in February next year, the team behind the memecoin said, as the project pushes ahead with a multinational marketing campaign.
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TikTok Shares Best Practice Tips for Driving Conversion with Your Ads
TikTok has shared a new set of tips on how to maximize conversion with your TikTok ads, based on thousands of examples in its system. Using automated analysis, TikTok scanned its ad network to identify key elements of the highest converting campaigns, which could be a big help in maximizing the performance of your approach on the platform.
Can you boost your search rankings in Google by using the right keywords in your H1 tags? And just how many H1 tags should you use on each webpage, anyway? There’s been much debate and misunderstanding over the years about how Google perceives H1 content. So are H1 tags actually a Google ranking factor?
YouTube has become a source of entertainment and fun for people of all ages in just a decade. Some of the world’s biggest brands already have their own YouTube channel, like Google, BMW, Disney and Lego. But big brands are not the only ones capitalizing on YouTube as a promotional venue. Companies of all sizes and types are embracing YouTube to deliver their messages and strengthen their sales pitch.
Advertising in the Pandemic: How Companies Used COVID as a Marketing Tool
At the start of the pandemic, consumers were bombarded with a new and hastily constructed form of advertising. In those “uncertain times”, customers were promised, they could rely on their favourite brands for help. The adverts, often featuring sombre piano music and declarations that everyone was “in this together”, were ubiquitous. Now our research reveals the tactics behind these adverts, and why consumers should be wary of marketing in a crisis.
Discord is a community-driven voice-over IP (VoIP) software available on Windows, Mac, iOS and Android. It’s a popular chat app with text, video and voice calling capabilities. However, Discord stands out from its competitors (other VoIP software such as Skype) since it allows users to easily create and host their very own servers for free. These servers allow users to chat and have the option to be both public or private, meaning that only users specifically invited (with unique invite URLs) can access private Discord servers.
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TikTok Shares a Listing of Some of the Most Popular Products Promoted on the Platform in 2021
Seeking gift inspiration for the young hipsters in your life? This could help – TikTok has today published a listing of some of the most popular products on the platform over the last year, which were featured in various #TikTokMadeMeBuyIt trends.
Google answers how long 301 redirects should be kept in place after a site move, saying year is the minimum recommended length of time. Why a year? Because it takes a while for Google to process a major change like a site move. If redirects are in place for less than a year then Google may not end up crawling the links enough times to recognize the site has been moved permanently.
Travel and tourism have been extremely competitive in recent years, with hotels and chains competing against online travel agencies (OTAs) and booking sites in increasingly rich search results.
What Neuroscience Tells Us About Social Media Marketing
A canvasser knocking on your door during game night. A sales pitch at church. The guy at the BBQ telling you about an investment opportunity. The hawker on the beach breaking into your group lunch peddling necklaces and flowers. If those kinds of activities trip off alarms in your head, send you into a near rage, or cause you to feel physically sick, there’s a reason. People are unable to receive marketing messages when they are directly engaged in purposeful social interaction, neuroscience suggests, because they’re hard-wired to fiercely protect against anything that will break their social connections.
Marketing has become an essential element of the real estate business. However, there are many myths and misconceptions about how to effectively market yourself and your listings. Here’s the truth agents need to know.
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Meta Updates Policy on Cryptocurrency Ads, Opening the Door to More Crypto Promotions in its Apps
With cryptocurrencies gaining momentum, in line with the broader Web 3.0 push, Meta has today announced an update to its ad policies around cryptocurrencies, which will open the door to more crypto advertisers on its platforms.
Reddit Adds New Real-Time Activity Indicators to Enhance In-App Activity
Reddit’s looking to spark more engagement via a new set of real-time activity indicators, including live counts of up and downvotes and comment alerts, highlighting in-app interaction.
YouTube Shares the Top Performing Videos and Creators of 2021
While it won’t be doing a ‘Rewind’ clip this year, after negative response to its more recent creator compilations, YouTube has today shared an overview of the top videos and creative stars of 2021, highlighting some of the key trends of the year, which could help you develop a better platform strategy.
Facebook Adds New Trend Insights in Creator Studio, Which Could Help Shape Your Posting Strategy
Facebook’s looking to provide more content insight within Creator Studio with the rollout of a new ‘Inspiration Hub’ element, which highlights trending content and hashtags within categories related to your business Page.
In an Instagram marketing environment that often takes on the trappings of sameness, where do influencers fit in? How is their value evolving? And how should marketing investments for Instagram be planned to maximize ROI?
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Meta’s Crytpo Project Loses Top Executive, the Latest Blow for the Company’s Digital Payments Push
Meta’s troubled cryptocurrency project has been dealt yet another blow, with top executive David Marcus, formerly of PayPal, announcing that he will be leaving the company at the end of the year.
LinkedIn Adds New Tools to ‘Creator Mode’, Including LinkedIn Live Access and Newsletters
LinkedIn’s beefing up its ‘Creator Mode’ features with the addition of LinkedIn Live access for those with Creator Mode turned on, as well as a new newsletter option for creators to help maintain connection with their audience.
As Google’s Search Advocate, John Mueller shares so many SEO insights it would be a fulltime job to keep up. Mueller assists SEO professionals each week, answering their questions in a live Q&A. Many of the tips you’ll find here are from those office-hours hangouts. This roundup also includes key takeaways from search explainer videos that Mueller puts out on a less frequent basis.
Twitter Updates its Regulations on Unauthorized Use of Private Media and Depictions of Individuals
Twitter’s looking to up its enforcement around the misuse of people’s private content, with an expansion of its private information policy to now also include “private media”, which relates to images shared via tweet without the consent of the person depicted in them.
Facebook Could be Forced to Sell-Off Giphy After UK Regulatory Ruling
Facebook is facing yet another regulatory battle, this time in the UK, with the Competition and Markets Authority (CMA) ruling that Facebook must sell Giphy, which it acquired in May 2020, due to the acquisition’s potential to reduce competition between social media platforms, and in the display advertising market.
Google Watches For How Sites Fit Into Overall Internet
Google’s John Mueller answered a question about how long it takes for Google to recognize site quality. During the course of answering the question he mentioned something that bears a little more looking into and that’s the concept of how it’s important to Google to understand how a website fits into the context of the overall Internet.
Meta Provides New Insights into the Benefits of General and Narrow Ad Targeting Approaches
Meta has published a new report which looks at the performance impacts of broad, demographic-based targeting for CPG ad campaigns, versus interest targeting strategies, which are more honed in on specific audience aspects, but are also inherently more restrictive as a result.
SMS Holiday Marketing: 8 Tips To Grow Your Audience & Reach
Is driving local traffic one of your top goals? Whether you’re trying to drive holiday traffic or traffic during any season, SMS might be the answer. According to research from the messaging platform Podium, SMS (or text messaging) is the only marketing channel with a 97% open rate. Use it this holiday season (or any season, really) to drive foot traffic and online sales.
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Twitter’s Testing New, Themed App Icons for the Holidays
Twitter Blue subscribers may soon have some new festive features to try, with a new set of app icons discovered in the back-end code of the app, aligning with seasonal trends.
Do you want to start a podcast or YouTube interview show but not sure where to begin? Want to improve your video SEO strategy, so your videos rank better? Paul Andre de Vera, Search Marketing Global Lead at Workday will join Loren Baker founder of Search Engine Journal on the Search Engine Journal show to talk about boosting your video SEO strategy to the next level to help your videos rank better!
5 Marketing Trends E-Commerce Business Owners Shouldn’t Miss
Take your e-commerce business to the next level by ramping up your marketing efforts. It’s not enough to have a great product and positive reviews. To expand your customer base and get in front of the right consumers, you need to be proactive and promote your business across many channels. Meet your customers and prospective customers where they are: online.
CRO Explodes In Value As Crypto.com Marketing Campaigns Pay Off
Crypto.com’s native token CRO has nearly quadrupled in value in November after a string of high-profile marketing initiatives propelled the exchange and debit card issuer into the mainstream.
Marketing budgets have been an exceptionally hot topic over the past year or two, particularly for their tumultuous ups and downs. According to recent data from WARC’s Global Marketing Index (GMI), marketing budgets accelerated rapidly in the first half of the year but slowed as we got to September. Similarly, Gartner’s Annual CMO Spend Survey found that in 2021, marketing budgets fell to their lowest level in recent history, accounting for only 6.4% of company revenue in 2021.
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Why GoDaddy Data Breach Of +1 Million Clients Is Worse Than Described
Over one million GoDaddy hosting customers suffered a data breach in September 2021 that went unnoticed for two months. GoDaddy described the security event as a vulnerability. Security researchers indicate that the cause of the vulnerability was due to inadequate security that did not meet industry best practices.
Separating Your Marketing Team From the Others Is Limiting Your Success
Virtually every business is made up of different teams that serve the organization as a whole. These teams could be sales, customer service or project management, but each one has its own method of measuring efficacy. Let’s say you’ve specifically built systems to track impressions, likes, clicks and other critical metrics, and the data looks positive – sales should be skyrocketing. Your brand should be thriving. But, you’ve hit a wall. Why?
TikTok Shares Insights Into Some of the Top Brand/Creator Partnerships on the Platform in 2021
TikTok has published a new listing of some of the top brand/creator partnerships of the year, via a new showcase that it’s calling its ‘Culture Driver List’.
The 4 Pillars of a Successful SEO Strategy in 2022 [Infographic]
Are you looking to improve your search traffic in 2022? Want to learn the basics of SEO before you get started? The team from Red Website Design share the four pillars of a successful SEO strategy in this infographic.
Solve These Marketing Challenges To Prepare For 2022 And Beyond
Marketing in 2022 will feel like a whole new world. From a lack of third-party cookies to the evolution of social media advertising, marketers know they need to stay on top of the updates. Of course, new trends mean new challenges.
In the first article in ExchangeWire’s 2022 Predictions Series, experts from across the media and marketing industries examine how the media buying and brand marketing landscape is set to evolve in the year ahead.
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Twitter Launches Initial Test of Live-Stream Shopping Broadcasts
YouTube’s doing it, as is Instagram, as well as Facebook, TikTok and Pinterest too – and now Twitter becomes the latest social media app to dip its toes into live-stream shopping, in the hopes of maximizing eCommerce activity via the immediacy and engagement of retailer broadcasts.
TikTok Brings its Connected TV App to More Users in the US
After first bringing the TikTok experience to Samsung Smart TVs in Europe last December, then expanding it to US users earlier this year, TikTok has today announced another expansion of its TV connection app, with Google and Android TV subscribers, Android Fire TV users, as well as LG and Samsung Smart TV owners, now able to experience the lean-back TikTok viewing experience on the biggest screen in their home.
How to Use Affiliate Marketing to Level Up Your Ecommerce Strategy
Ecommerce continues to gain relevance as people find it more convenient to shop online, especially when 2020’s pandemic hit. Now, the ecommerce vertical is 2021-ready. But the initial obstacle remains: How to position a given product before the precise audience? To remove this barrier and grow customer reach, you need to know a thing or two about affiliate marketing and advertising networks for ecommerce players.
Meta Delays Full Messaging Encryption Plan to 2023, Providing More Time for Debate
As Meta continues to advance its full messaging integration plan – despite various governments and child safety groups advising against the initiative – the company has now offered a level of reprieve in its progress, which could open the door to more discussion on the potential negative impacts of the project.
Top 7 Social Media Strategies CMOs Must Adopt in 2022 [Infographic]
According to a recent CMO Survey, social media became even more critical to marketers during the pandemic, with those that were able to get their social media efforts right seeing major return on their social media investments. It’s clear that social media will continue to play a crucial role in driving customers, especially in the post-pandemic world – and as such, marketing leaders need to plan their social media marketing strategies accordingly.
