Tag Archive for: social media

Daily Minute Master Series – May 26, 2020

May 26, 2020/by Corey Padveen

Social Media

Yamaha Debuts New Social Media Remote Cheering System In Japan

Yamaha tested a new way for sports fans to win the game against COVID-19 recently — unveiling a remote cheering system that could make stadium and arena seats sound alive even when they’re empty due to social distancing rules. The world knew the COVID-19 crisis was very real and unavoidable when the multi-billion dollar realm of professional sports shut down. Soon, fans saw a spring without the NBA or Major League Baseball. Today, they still face an autumn without football or the World Series.

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Facebook Launches 15 New Blueprint Courses to Help Businesses Maximize Their Online Opportunities

With more businesses looking to maximize their online opportunities amid the COVID-19 lockdowns, Facebook has this week released fifteen new, free Blueprint courses, covering a range of key elements. As explained by Facebook:

As businesses around the world are shifting their focus online, many are wondering where to start. To help with this transition, our business education program, Facebook Blueprint, launched 15 new courses that cover the fundamentals. As always, our Blueprint courses are free, and we’ve made lessons even more straightforward, putting concepts into context with storytelling and offering downloadable materials to help bring what you learn to life.

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Facebook Launches New App Called ‘CatchUp’ to Facilitate Group Phone Chats

Facebook’s experimental NPE team has released its sixth new app, this time focused on facilitating phone calls between friends who are up for a chat. Called CatchUp, the new app is essentially Messenger Rooms for voice calls, providing the capacity to see when your friends are online and up for a voice call, as well as in-progress group chats that you can join.

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Marketing

Rising Product Search Trends Amid COVID-19 [Infographic]

With the COVID-19 lockdowns dragging on, many people are getting more used to their new quarantine lifestyles, which is reflected in the products that are getting more focus online, based on this report from Inmar Intelligence. Leisurewear, coffee pods, ink cartridges – all of these increases are no real surprise, but it is interesting to consider what the trends mean for your products and marketing, and whether these trends will indeed carry on for some time, even beyond the lockdown period. This week, for example, Facebook joined Twitter in announcing that most of its employees will be able to work from home forever, even after the lockdowns end. That could be indicative of a broader corporate trend towards remote work – which would also mean that trends like these are set to stick around, which could change your focus.

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How Ecommerce Businesses Can Do More with Less Shopping Ad Budget

Are you running Google Ads campaigns for your ecommerce store? Online retailers spend a full 76% of paid search budget on Shopping Ads. Yet, studies have shown that nearly half that spend is wasted. One simple change may be all it takes to eliminate ad spend wastage in your Google Shopping campaigns.

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How Yamaha Changed Its Tune with Its Digital Transformation Strategy

Yamaha Corp., the music side of the Yamaha brand, has been through more change during the last year and a half than it has experienced its entire 138 year history, according to the company’s marketing technology strategy manager Athan Billias. Billias has played an integral role in ushering in Yamaha’s digital transformation efforts during the last 18 months. He says digital transformation is really about changing your mindset to be truly customer-centric — changing how you think about marketing in a very fundamental way.

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Daily Minute Master Series – May 22, 2020

May 22, 2020/by Corey Padveen

Social Media

Pinterest Publishes New Guide to Standout Video Techniques

This may be my favorite digital content overview of 2020 thus far. This week, Pinterest has published a new guide to creating standout video content in Pins, which includes a range of tips and examples, and will definitely help to get you thinking about your visual presentation options. The guide, which you can download here, provides an overview of 10 video techniques to consider, then digs into each with specific pointers on how to make them work.

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Facebook Adds Post Creation Capacity to Creator Studio App

Hey, remember how, back in February, Facebook launched a new Creator Studio app which was designed to make it easier to manage your Facebook and Instagram posts on the go, and get more insights on content performance? It’s probably hard to forget, given that if you schedule anything through your Facebook Page on desktop, you now have to do so through Creator Studio.

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Twitter to Let Users Choose Who Can Reply to Tweets

Twitter is officially testing a new feature that allows users to prohibit entire groups of people from replying to individual tweets. Unlike some test features that are rolled out unannounced, Twitter is actively encouraging people to try this one.

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Reddit Launches New, 12-Week Online Advertising School Program

Reddit is hosting a new, online advertising school program, which will enable participants to learn from industry professionals, and submit work for assessment by the broader Reddit advertising community. Reddit’s Ad School will cover a range of key elements, including copywriting, PR and social media marketing.

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Marketing

Google Launches New Podcast Promising Undocumented Information

Google is launching a new podcast that promises to live up to its name of “Search Off the Record.” Google’s John Mueller, Martin Splitt, and Gary Illyes are teaming up to present a “mixed bag” of content about Google Search.

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Marketers Still Struggle to Build a Unified Source of Data

Marketing organizations are being tested like never before. Many businesses are being forced to reconsider every aspect of their business model, pushing marketers to realign their strategies while in motion. All the while, marketing organizations, and the marketing operations teams who support them, are trying to get a handle on their data to avoid making disastrous moves. “We know that our world oscillates from periods of certainty to periods of uncertainty — marketers need to be able to navigate both sides of this coin,” said Emily Hoffman, product marketing manager for Datorama. She and Datorama client Josh Alvernia, CEO of the marketing services company Clue, joined up for a presentation during Discover MarTech last month to dig into the challenges marketers face when it comes to managing and implementing data — and the need, especially now, to tie together your data with so much uncertainty around business strategies.

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Navigate Uncertainty With An Effective Marketing Measurement Strategy

During these times of uncertainty, marketers need to clearly understand their changing business circumstances and the evolving needs and preferences of their customers. As marketers, we can navigate through these times by creating a marketing measurement strategy based on a strong foundation of data. At Datorama, a Salesforce company, for instance, our marketing intelligence platform is built to give marketers a single system of record to connect, analyze and visualize all of their marketing data, but that’s only half of the equation. With marketing intelligence at the forefront, marketers need to create an effective marketing measurement strategy to inform data-driven decisions to benefit the company and its customers.

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Daily Minute Master Series – May 21, 2020

May 21, 2020/by Corey Padveen

Social Media

Americans Use Social Media for COVID-19 Info, Connection

Social media platforms have become saturated with coronavirus-related news, with 46% of social media users saying “almost all” or “most” of what they see is about the coronavirus situation and an additional 37% saying “about half” is. These results are from an April 14-20 Gallup/Knight Foundation survey focused on the coronavirus situation, part of Knight Foundation’s Trust, Media and Democracy initiative. Over two-thirds of social media users say coronavirus-related posts that they see from public officials (70%) and news organizations (68%) are “very” or “moderately” helpful. Fifty-seven percent say the same about posts from family members and friends, while fewer say so about posts from neighbors (43%).

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Facebook Announces ‘Shops’ for Facebook and Instagram

After years of working around the edges, and trying to find ways to make a bigger dip into eCommerce, the COVID-19 pandemic has finally given Facebook the push is needs to take the next major step. Today, Facebook has launched ‘Shops‘ on both Facebook and Instagram.

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Facebook Clarifies Guidelines Around Music Usage in Video Posts

Facebook is looking to clarify its rules around how creators are allowed to use music in their content, while it’s also adding a new indicator in Facebook and Instagram live-streams to help people avoid potential copyright issues. As explained by Facebook:

We want to encourage musical expression on our platforms while also ensuring that we uphold our agreements with rights holders. These agreements help protect the artists, songwriters, and partners who are the cornerstone of the music community – and we’re grateful for how they’ve enabled the amazing creativity we’ve seen in this time.

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Marketing

How Businesses Embrace Digital Marketing to Survive the Pandemic

During the COVID-19 pandemic, many businesses are using digital technology and marketing to survive these “interesting times.” Here’s how.

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How to Build a Digital Foundation to Transform Your Customer Experience

Before COVID-19, many organizations prioritized short-term digital projects instead of a comprehensive investment in digital transformation. But the pandemic revealed how critical long-term strategies are and why business leaders have an imperative to invest in the future. Within the current environment, organizations must establish a digital foundation to quickly pivot when needed. The B2B business unit responsible for servicing restaurants at Tyson Foods followed Lima Consulting Group’s Digital Transformation Model to gain the consensus they needed to align the enterprise just in time to support the dramatic pivot caused by COVID-19.

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McKinsey On Marketing In The Age Of COVID-19

Talk with the people at McKinsey about what marketers should be doing right now and you’ll hear about what they call a “three-horizon approach.”

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Daily Minute Master Series – May 20, 2020

May 20, 2020/by Corey Padveen

Social Media

YouTube has relaunched its premium advertising program, now called YouTube Select. The company made the announcement ahead of its Brandcast upfront presentation to advertisers next month. YouTube Select rolls up the program formerly known as Google Preferred and connected TV viewing into a global offering. Google Preferred allowed advertisers in select markets to target the top 5% of video content in certain categories and was largely focused on the U.S., though it was also available in Canada, the UK and Australia.

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Facebook Tests New ‘Engagement Alerts’ for Groups to Help Highlight Key Topics and Discussions

Facebook is testing out a new option that would enable group admins to set up specific alerts for posts that are seeing increased engagement within their communities.

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Pinterest Adds New ‘Shopping Spotlights’ to Highlight Product Recommendations from Fashion Influencers

Pinterest is rolling out a new product recommendation tool called Shopping Spotlights, which will showcase selections of Pin products as chosen by fashion influencers and publishers.

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LinkedIn Publishes its Latest ‘State of Sales’ Report, Looking at Emerging Sales and Consumer Trends

LinkedIn has today launched its fourth annual State of Sales report, which looks at key market trends and shifts, based on surveys of over buyers and sellers across the US. And based on the topline findings, it’s clear that COVID-19 has significantly altered the current sales landscape.

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Marketing

How Can I Recover My Lost SEO Keywords & Organic Traffic?

If your rankings dropped, or you cannot find the keywords driving traffic to your pages in Google Analytics, this post walks you through fixing both.

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Why Brands Should Consider Audio Marketing as Consumers Settle into Life at Home

While consumers are settling into their new routines of life at home, consumption habits are shifting dramatically across digital mediums. For the first time in history, we are seeing a decline in live TV viewership during a crisis. Typically, natural disasters or public crises are a driving force behind rising time spent with live TV, but not in this instance. In its place, consumers are turning to mobile now more than ever to stay connected and informed through social media, radio, and podcasts. Nielsen estimates that Americans are spending just shy of 12 hours each day with media platforms. With hundreds of millions sheltering at home, listening behaviors are beginning to change.

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5 Ways To Adapt Your Marketing During A Recession

Let’s start by addressing the elephant in the room: we’re living in tough times. Some days, it feels hard to get out of bed, let alone think about your business. But now may also be a good time to rethink how you’re reaching your customers — and use one of today’s most underrated marketing channels: email. Yes, email still works. In fact, recent studies show that brands typically see an average return of $42 dollars for each dollar they spend on email marketing. With that mind, I recently went down a rabbit hole of research and spoke with an email marketing expert — Joshua Chin, founder and CEO of Chronos Agency — to learn more. He shared five tips to build an email list and help your business during these surreal times.

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Daily Minute Master Series – May 19, 2020

May 19, 2020/by Corey Padveen

Social Media

The creators of a new, grassroots social media app want to remind users that the current big name platforms such as Facebook and Twitter often push less than 5% of their chosen content to friends and followers. That means, on the other end of the equation, that user is only seeing a fraction of the posts from the people and pages they follow. To return social media to a concept of friends, families and followers, the new app AllSocial is a platform promising to operate without algorithms limiting the reach of content. The service will not filter or highlight content based on any particular promotional deal, ideology or interest.

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Twitter Updates Tweet Embeds, Including New Presentation Style

This is a relatively small update, but relevant to note either way. Today, on the Twitter Developer Forums, Twitter has announced a change to the way tweet embeds will be displayed on websites, which could cause some presentation impacts.

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Facebook Publishes New Report on the Impact of COVID-19 on Small Businesses

Of all the sectors impacted by the COVID-19 pandemic, SMBs look set to be among the hardest hit. Small to medium businesses generally operate at very tight margins as it is, and they don’t have the same safety nets that larger corporations are able to fall back on. As a result, predictions suggest that up to 7.5 million small businesses in America are at risk of shuttering permanently in the coming months unless they’re able to find a way to recoup costs, and get back to some level of regular operation.

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Marketing

Google Lists 5 Key Trends Shaping Consumer Behavior Amid COVID-19

Google has published a new set of research designed to help marketers respond to the changes brought on by COVID-19. Over four billion people are staying home worldwide as of this week, Google says, which has lead to significant shifts in online behavior.

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Google Ads Shortens Business Identity Verification Time

Google Ads has updated their policy on their identity verification program, shortening the time frame businesses have to submit documentation. Announced late last month, Google will be requiring verification of identity for all brands who advertise on their platform.

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Marketing’s New Challenge: Moving to the Next Normal

How do you market to both audiences without disenfranchising one of them? And, in this world where people take to social media within seconds of feeling offended, how do you avoid accusations that you’re pandering to one group or another? This is becoming more important now that businesses that shut down all or part of their operations are beginning to look at the best ways to reopen them. In communicating how you’re going to approach reopening or ramping up your business, you have to consider this deep polarization.

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Daily Minute Master Series – May 14, 2020

May 14, 2020/by Corey Padveen

Social Media

US users get excited – Facebook’s Bitmoji-style Avatars are coming to you. After initially launching them in Australia last June, then rolling them out across Europe last month, Facebook’s Fidji Simo today confirmed that the cartoonish likenesses will be available in the US from today.

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Facebook Adds Messenger Rooms for Groups and Events

While it’s still in the process of rolling out its new Messenger Rooms group video chat feature to all users, Facebook has today announced that Messenger Rooms will also be available within groups and events, providing another engagement option within smaller audience subsets. First off, on groups – Facebook says that both group admins and members will be able to create dedicated group Rooms from the Groups composer, in which they’ll be able to host video chats of up to 50 people at a time.

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LinkedIn Rolls Out New Updates for Sales Navigator, Including Detailed Link Tracking Insights

LinkedIn has added some new tools to its Sales Navigator platform to help marketers glean more insights into their on-platform efforts, and establish stronger connection with potentially interested users. First off, LinkedIn’s adding a new ‘Smart Links’ option, which will provide more insight into who’s viewed your posted updates, for how long, and when.

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Pro Tip: How Brands Can Enter TikTok with a Viral Challenge

TikTok’s fame among marketers is largely rooted in its hashtag challenge. Almost every week, another brand joins the “TikTok Billionaire’s Club” — achieving over a billion views in a viral campaign. Unique to the platform, hashtag challenges are branded viral challenges supported by influencers, music and paid ads. Never before have brands been able to create virality on such a massive scale. Top-performing challenges inspire hundreds of thousands (and sometimes millions) of TikTokers to make videos about a brand. Imagine that many people taking 30-60 minutes to make a video celebrating your brand. This can add up to a staggering number of video views. NYX’s #ButterGlossPop garnered a whopping 10 billion, and P&G’s #DistanceDance passed 14 billion. How can other brands emulate this success? It starts with understanding these challenges and the culture that surrounds them. From a marketing perspective, hashtag challenges are generally top of funnel campaigns. They are designed to create buzz, awareness and of course, affinity.

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Marketing

John Mueller on Negative SEO and Ranking Problems

In a Google Webmaster hangout, a publisher related how sites attacked by negative SEO suffered ranking drops. Google’s John Mueller was asked, considering that anecdote, if he still insisted that negative SEO does not exist.

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How to Counteract Dips in Productivity as Workflow Disruptions Become the New Norm

The number of employees working from home has skyrocketed from 5 million to 75 million since the start of the COVID-19 crisis, according to a recent report from 451 Research. “Sixty-two percent [of companies] have already experienced a fall in employee productivity,” said Erica Gunn, VP of product marketing for Workfront, “Thirty-four percent of those surveyed have delayed or halted their strategic hiring and 22% have actually changed their go-to-market plans for products or services.” Gunn shared 451 Research’s recent data during her “Adapting to Changing Market Forces: How to Iteratively Plan and Prioritize Work” Discover MarTech webinar.

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Making Video An Effective Part Of Your COVID-19 Marketing Strategy

Leaning into digital should be the rallying cry for companies right now. Why? Studies show 80% of consumers have consumed more content since the coronavirus outbreak than they did before. What’s more, video is the type of content they want. It’s estimated that by 2022, 82% of all content creation will be video. By the end of 2020, the average person will watch 100 minutes of video content per day.

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Daily Minute Master Series – May 13, 2020

May 13, 2020/by Corey Padveen

Social Media

Instagram has announced some new tools to give users more control over their on-platform experience, and reduce the impact of trolls and abusive actions within the app. First off, Instagram’s rolling out a new bulk comment removal process, which will make it easier to manage your post comment streams.

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LinkedIn Launches its Own Polls Option to Facilitate More Engagement

After it was spotted in testing last month, LinkedIn has now officially launched its new native polls option, providing another way to gather feedback, and boost engagement on the platform.

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Facebook Provides New Ad Placement Controls to Better Manage Potential Brand Association

Facebook has announced a new set of brand safety controls, which will give brands more control over their ad placements across Facebook’s various ad streams. The new options have been in testing with selected partners over the last few months – back in November, Facebook outlined a range of coming options designed to better enable advertisers to control where their ads appear across Facebook’s various ad delivery networks.

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Social Media Game Platform Koji Produces COVID-19 Educational Tools

During the home quarantine conditions forced on people during the Coronavirus pandemic, video games are already a prime option for filling hours and relieving stress. For those players looking to be more proactive and creative, a creative platform allows them to make their own games to educate the public against the pandemic. Educational game creator Koji allows anyone to make a new form of interactive social media content to share. Once a Koji game title is completed, the designer can get the result out via Facebook, Instagram, Twitter, Snapchat, etc., inviting anyone from friends to members of the genuine public to play his or her original game.

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Marketing

Links, AI and Google May 2020 Update

Some in the SEO community have noticed linked related patterns in sites that have lost rankings. Is there anything to it? Yesterday, Jeff Coyle (@jeffrey_coyle) of MarketMuse (@MarketMuseCo) shared results of his research and noted that sites with a high rate of link acquisitions were winners in the local search space. He also noted that thin pages that were supported by off-page factors like links were also suffering, as if those links were no longer helping. It’s good to be aware of the change. But it’s prudent to not make assumptions based on that knowledge. Jeff did not say that those were the reasons for the changes. What he described were unusual patterns.

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3 Emerging Marketing Trends You Need to Know

Search trends are changing rapidly. For data-driven marketing experts, now is the time to:

Adapt campaigns.
Maximize new, growing, and changing opportunities.

Anyone immersed in data will know that search behavior and demand are changing daily, and the time to take action is now.

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Retailers Can Now Link Their PayPal and Google Merchant Center Accounts

When Google announced last month that its Shopping search results would include free listings, it also announced an integration with PayPal. That integration is now live. Retailers and brands using PayPal as a checkout option on their sites can link their PayPal accounts to their Google Merchant Center accounts in order to onboard products for listings across Google. If you’re new to Google Merchant Center, the PayPal connection can also speed up the merchant verification process.

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Daily Minute Master Series – May 12, 2020

May 12, 2020/by Corey Padveen

Social Media

‘Now more than ever, expert medical advice matters most.’ That is the message being delivered by RACGP President Dr Harry Nespolon, who has welcomed measures being taken by popular social media platforms to halt the concerning spread of medical misinformation during the coronavirus pandemic. Twitter announced its plans on 11 May to warn users when a tweet is deemed to contain disputed or misleading content. It will take posts on a case-by-case basis, and only remove those that are deemed as harmful.

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Pinterest Launches Updated Business Community to Facilitate Connection Between Business Owners

Pinterest has announced the launch of its updated Pinterest Business Community platform, which aims to facilitate discussion about Pinterest tactics, and other business tips, among Pinterest users.

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Twitter Adds New Labels on Potentially Harmful COVID-19 Misinformation in Tweets

With COVID-19 misinformation continuing to circulate through social media platforms, Twitter has announced some new measures to help slow the spread of falsehoods, including a new label to alert users to potentially harmful COVID-19 misinformation.

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5 Simple Tips to Use Twitter to Increase Your Search Visibility

Does social media impact SEO? If so, how? These have been controversial questions in the digital marketing community for a long time now. This may come as no surprise to most SEOs but, in my opinion, the answer is: “It depends.”

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Marketing

Google Ads Beta Testing Curbside Feature Pickup in Shopping

Google Ads has released an update to help local businesses trying to move inventory during COVID-19: a curbside pickup indicator.

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Many Marketers Unlikely to Attend In-Person Conferences Until COVID-19 Vaccine

The majority of marketers say they will not attend any conferences or live events in 2020 unless a vaccine is available that would protect them from COVID-19. In fact, more than 66% of those surveyed said they would only attend online or virtual events in the fourth quarter without a proven vaccine in place. More than 250 marketers answered our survey. The majority hailed from the United States, though we saw many respondents from regions in Europe and Asia. Overall, respondents said there was just a 4-out-of-10 chance they would attend a conference through the rest of the year. That sentiment comes as the United States this week passed 80,000 deaths tied to coronavirus and many states are beginning to lift restrictions aimed at enforcing social distancing. Several vaccines are being developed and tested now, and one has moved into Phase II trials.

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Advertisers Signal Glimmers of Optimism

Here we are at the beginning of May. Many businesses still can’t resock inventory, but the initial jolts to supply chains and fulfillment systems have somewhat subsided. The mortality rate attributed to COVID-19 declined in the U.S. last week, “but remains significantly elevated.” Roughly half of small businesses said they could survive just two months in late March, and the gradual reopenings by states are now “a source of uncertainty rather than confidence,” for many of them. Overall, business confidence in the U.S. plummeted 17 points in April.

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Best Practices for Marketing During and After COVID-19

A global crisis can either paralyze a marketing team or galvanize it to thrive. In the wake of the COVID-19 pandemic, that’s exactly what we’re seeing: some companies are cutting back on marketing (in some instances, laying off the entire marketing team), while others are being more agile and coming up with interesting ways of engaging their audience during these difficult times. If you want to stay in business, you can’t stay idle for long. As a business owner myself, I understand why many entrepreneurs would want to cut down completely on marketing activities. Being conservative feels like the safe choice when there’s uncertainly about how long the crisis will last. But we have to balance financial responsibility with the need to keep consumers informed and engaged when things get tough.

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Daily Minute Master Series – May 11, 2020

May 11, 2020/by Corey Padveen

Social Media

Instagram is testing out some new ways to navigate through your Stories feed in the app, in order to help people find more Stories content that they’re interested in. Reverse engineering expert Jane Manchun Wong posted this example of one of the new tests in action, which would enable users to side the main Stories frame down to reveal the Stories tray at the top of the screen, then switch through to each.

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Facebook Outlines a Range of New Video Tools, Including Messenger Rooms for Group Video Hangouts

Facebook CEO Mark Zuckerberg has announced a range of new video tools across Facebook’s family of apps, in order to meet demand and evolving use-cases during the COVID-19 lockdown. Zuckerberg made the announcements via Facebook Live stream, noting that with the impacts of the coronavirus pandemic set to carry on for some time, live video is likely how we’re going to see a lot more announcements and events. Here’s what’s coming to Facebook’s various video tools. First off, on video calling – which Zuckerberg says is the most used type of video interaction in its apps around the world. Catering to this, Facebook will soon double the capacity of group video calls on WhatsApp from 4 to 8 participants.

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Marketing

Why Marketers Need Identity to Build Consumer Trust in a Cookieless World

For years, cookies were the connective links that helped marketers understand and reach consumers, but no more. Navigating this uncharted terrain is doable though. The keys to success are privacy-friendly, identifiable connections and relationships with those who have them. Lots of factors have forced marketers to look beyond the cookie – from consumer privacy demands and California’s sweeping privacy law to the rise of so-called walled gardens and an increasingly fragmented media landscape.

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21 Actionable SEO Tips for Explosive Growth [Infographic]

Are you looking for ways to bounce back after the COVID-19 lockdowns are lifted? Want to improve your website’s SEO to enable growth post-coronavirus? The team from Boom share their SEO tips for success in this infographic.

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Virtual Events and the Future of Business Gatherings in the Post COVID-19 Era [Infographic]

With physical events set to remain on hold for some time yet, more businesses are looking to virtual meet-ups, with the use of video tools soaring, and people finding new ways to connect, in replacement of major summits and conferences. The question now is whether people will go back to regular, in-person meet-ups and events when they’re actually able to do so once again. Of course, many events will likely go back to normal, and resume as they always have, but given the massive costs involved in travel and attendance to such conferences, and the capacity for online tools to replicate the experience, in large part, without those same overheads, it may well be that the event industry is changed forever as a result of COVID-19. Nothing can replace meeting people in-person, but depending on your goals in attending such events, maybe, people will be re-thinking their approach moving forward.

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Daily Minute Master Series – May 8, 2020

May 8, 2020/by Corey Padveen

Social Media

Pinterest has announced that it’s updated its Shopify app, adding a new option that will enable Shopify merchants to quickly and easily feed their entire product catalog directly into shoppable Pins.

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New Research from Facebook Shows Engagement with Local News Providers Booming Amid COVID-19

Given the rapid evolution, and massive impact of COVID-19, on everybody, it’ll come as little surprise to discover that news organizations are seeing significant increases in online engagement at present. But the specifics of that engagement could reveal some valuable insights for your own content approach. This week, Facebook’s CrowdTangle analytics platform has published a new overview of Facebook Page engagement stats from over 2,700 US local news publishers’ during March and the first half of April 2020. And again, while the broader trends are as you might expect, the detail is interesting to note. First off, CrowdTangle says that local news pages saw a big spike in interest as COVID-19 cases began to rise in the US in mid-march.

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YouTube Expands Ad Formats for TV Screens

YouTube is accelerating its TV-screen ad options. Google’s internal numbers that show sharp growth in consumption on TVs, and there’s been speculation these numbers will remain consistent as COVID-19 keeps consumers at home. The ad formats may be familiar to regular advertisers on YouTube, but the move signals Google’s intention to continue its growth in the realm of connected TV instead of just an app on user phones.

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Marketing

Project Management Tools Take Center Stage as Distributed Marketers Crave ‘Single Source of Truth’

With the lion share of marketers currently working from home amid the COVID-19 pandemic, digital workflow and project management tools are having their moment to shine. And with good reason, too. As organizations become distributed overnight, now more than ever, we need one central source of project information.

“Marketing teams really need a single source of truth. They need a place where they can collaborate, not just with other marketers, but other people in the company because they’re usually our stakeholders,” said Brad Sanzenbacher, senior corporate communications manager at Wrike. “If they can get visibility in a centralized hub, they don’t need to come and ask you for status, they don’t need to host meetings to figure out the status of projects,” he said during his presentation at Discover MarTech.

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Not just Martech: Vendors Go All-In on Professional Services to Speed Digital Transformation

Recently, one of Acquia’s customers who had not previously worked with the digital experience platform’s professional services team reached out to set up a meeting. The customer was being approved for an FDA test related to COVID-19 and, in less than a week, expected a rush of traffic to their website.

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Zoom Acquires Encryption Startup Keybase to Help Make Video Calls More Secure

Video conferencing service Zoom is acquiring Keybase, a startup that will help it implement end-to-end encryption to protect calls from unwelcome guests and clandestine monitoring. Financial terms of the deal, negotiated over Zoom calls amid shelter-in-place orders, were not disclosed. As coronavirus drives vast swathes of economic and social life online, Zoom usage has exploded from 10 million daily meeting participants in December 2019 to 300 million by the end of April 2020. But that explosion has exposed security weaknesses in the videoconferencing software. A wave of so-called ‘Zoom bombings’, in which uninvited guests disrupted video calls, were particularly embarrassing, and led some schools and businesses to ban the software.

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