Tag Archive for: social media

Daily Minute Master Series – May 7, 2021

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The Marketing Rundown

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News & Updates

Facebook’s Oversight Board Upholds Decision to Ban Trump, But Calls for Clearer Guidance Moving Forward

The Board decided to uphold Facebook’s original ruling – though as noted, it also called on Facebook to set clearer rules around such moving forward, while noting that Facebook cannot arbitrarily apply indefinite suspensions.

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9 Journalism Tactics That Work for SEO Content Writing

Engagement is a top priority in journalism. The same can be said for SEO. Use these 9 proven journalism tactics to improve your SEO content.

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Content Marketing Tips for SaaS to Increase Acquisition and Retention

Software-as-a-Service (SaaS) needs content marketing to attract and convert customers. Here’s how to use it for acquisition & retention.

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A Guide to How AI Can Help Brands with Influencer Marketing

Despite the influencer marketing industry really taking off, it still takes time and effort to make influencer marketing work for brands. Search engines often favour content that’s ranked high in SEO, so how can your brand get up there for people to see? AI could help you to make sure that your brand is front and center of the results page.

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15 B2B Technology Marketing Trends To Watch In 2021

As technological innovations continue to transform the B2B marketing landscape, it’s crucial for communications teams to keep up with industry trends to remain competitive. Of course, with new technologies and ways of leveraging them always emerging, professionals may not be sure where to focus their energies.

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Breaking Down Myths About Marketing To Older Consumers

Much of what we read about older consumers casts an image of people who are past their prime and set in their ways. For marketers, the group is often thought to have limited appeal as a result of being brand loyal in many product categories as well as being technologically limited. However, if one digs a little deeper, the reality is that older consumers are often unwisely stereotyped, leading to the group being underserved in many product categories.

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Daily Minute Master Series – May 6, 2021

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The Marketing Rundown

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News & Updates

Twitter Acquires News Content Subscription Platform Scroll to Advance its Creator Revenue Tools

It’s taken a while, but it looks like Twitter’s finally caught up with some recommendations, and is putting them into effect. Back in 2016, in an article about alternative Twitter tools, and ways to use tweets for research and analysis, the author wrote:

“Honestly, I wish Twitter would just buy Nuzzel and integrate it into their ‘Trending Topics’ listings to make them more personally relevant.”

Now, some five years later, Twitter is doing exactly this.

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7 Ways to Improve SEO on Your WordPress Site

Are you looking for other ways to improve your WordPress SEO outside of Yoast? Here are 7 actionable tips you can implement.

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Urgent Steps to Take When Your Instagram Account is Hacked

Do you suspect that hackers have gained access to your Instagram account? Learn what to do when your Instagram account is hacked.

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How Marketing Can Move Forward As Third-Party Cookies Are Phased Out

Google and Apple continue to make headlines in their quest to end their use of third-party cookies. Last year, Google announced it would join Apple’s Safari and Mozilla’s Firefox in blocking third-party cookies in its Chrome web browser. These restrictions are expected to move beyond online channels to mobile apps, such as Apple’s Identifier for Advertisers (IDFA) mobile ID. Apple is even including a “tracker switch” on iOS 14 to allow consumers to easily toggle tracking cookies in apps.

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Cannabis Franchising: Funding, Growth And Marketing Hacks For Cannabis Brands

When the stability of an economic system is shaken like it has been in recent times, alternative solutions sometimes spike in popularity. Case in point: Bitcoin, as an alternative currency, is once again skyrocketing in value (paywall) while the U.S. dollar has fallen in value.

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Why You Should Hire a Smaller Digital Marketing Agency

In the last two years, major companies are beginning to work closely with smaller digital marketing brands in the evolving areas of influencer marketing. The growing demand for user-generated content has served smaller agencies well. Larger brands are realizing that, with the massive rise of newer platforms, they need smaller, more flexible agencies to maintain their influence. 

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Daily Minute Master Series – May 5, 2021

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The Marketing Rundown

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News & Updates

Twitter Launches New Campaign in Support of Press Freedom to Support Local Journalists

This is interesting. Twitter has today launched a new campaign in support of local journalists as part of World Press Freedom Day, which includes full-page ads in various newspapers promoting Twitter lists of journalists to follow, as well as new education programs and funding to support open press coverage.

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Twitter Opens Audio Spaces to All Users with Over 600 Followers, Announces New Spaces Features

The next phase of the audio social push is here, with Twitter announcing that its Clubhouse-like Spaces feature is now being made available to all users, on both iOS and Android, with over 600 followers.

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3 Ways SEO User Intent Can Drive Higher Lead Quality

Driving organic traffic to your site but not seeing enough conversions? Learn how user intent can help you drive more qualified leads.

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Microsoft Rolls Out Customer Match, Updates to Match Types, New Text Ad Formats & More

Microsoft announced another round of feature rollouts for advertisers, including changes to match types, ad formats, product rollouts and more. These updates follow two rounds of big announcements in early April and late April.  Here’s what advertisers need to know.

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The Future Of Digital Marketing Agencies In A Post-Covid World

It seems like a simple equation: more people spending more time online, plus businesses eager to boost their online presence as a result, equals a promising post-Covid world for digital marketing agencies.

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Remaking Marketing: Centering The Business Itself In Purpose For Long-Term Success

When family ties led to moves to two new cities, colleagues Anne St. Peter and Douglas Bell decided to seize the opportunity to build a new marketing consulting enterprise with what they call an “inside-out approach.” In establishing Global Prairie in 2008, they built an employee-owned firm designed to help clients identify their purpose and engage their stakeholders around it.

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Daily Minute Master Series – May 4, 2021

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News & Updates

Facebook Outlines Advances in Computer Vision and Object Identification Tech

While machine learning systems have gotten much better at identifying objects within still frames, the next stage of this process is identifying individual objects within video, which could open up new considerations in brand placement, visual effects, accessibility features and more. Google has been developing its tools on this front for some time, which has now lead to new advances in YouTube’s options, including the capacity to tag products displayed within video clips, and provide direct shopping options, facilitating broader eCommerce opportunities in the app. And now, Facebook too is taking the next steps, with a new process that’s much better at singling out individual objects within video frames.

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ByteDance Names Current Company CFO Shouzi Chew as the New CEO of TikTok

So after all the efforts of the US Government to force TikTok to detach itself from its Chinese roots, after the threats of a full ban on the app unless it was sold into US ownership, after various court cases challenging and defending the US Government’s ruling. After all of this, the single outcome of that entire process, the only thing that’s actually happened in response, is that TikTok has lost a US-based CEO and appointed one from its Chinese parent company instead.

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Facebook Pushes Ahead with Plans for Full End-to-End Encryption of its Messaging Tools

Despite ongoing concerns about the proposal among various authorities, Facebook is pushing ahead with its plan to implement full end-to-end encryption by default within all of its messaging tools.

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YouTube Tests New Timed Comments in Video Playback to Provide More Context and Maximize Engagement

YouTube is testing a new comment display option, which will show viewer comments at specific, timed points within the playback, which could provide more context on their intention and meaning, while also highlighting where the best conversation is happening around each clip.

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13 Best Chrome Extensions for Digital Marketing and SEO

As digital marketing professionals know all too well, trends in the industry move fast. It can be overwhelming trying to keep up with the ever-changing landscape. Staying up-to-date and applying best practices in SEO and digital marketing is a lot easier with the assistance of helpful tools. Here are 13 great options available as Chrome extensions to boost your efficiency and productivity right within your browser.

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Why Email Marketing Is Crucial For Businesses

Email marketing is still relevant in 2021, and it will likely continue to be in the years to come. Why? Because you can monetize your list of contacts. With email marketing, in contrast to Facebook Custom Audiences or Google Ads targeting, you don’t have to build your business on rented land. Maybe Facebook will turn off the Custom Audiences feature tomorrow, or Google will restrict targeting options. If you build your business exclusively on third-party systems, you run the risk of losing revenue sources. That’s why your email list is a treasure. The contacts are your contacts, and you can contact them whenever you want (until they unsubscribe) — for free.

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Daily Minute Master Series – May 3, 2021

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News & Updates

Twitter Rises to 199 Million Daily Actives, Posts 28% Increase in Year Over Year Revenue in Q1

Twitter has shared its latest performance update, showing an increase of 12 million more daily active users, and a 28% YoY increase in revenue for Q1 2021.

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Pinterest Expands Shopify Integration Worldwide

Pinterest’s integration with Shopify is expanding worldwide, giving 1.7 million merchants the ability to turn products from their e-commerce store into shoppable pins. Shopify’s Pinterest app, which launched last year in the US and Canada, is now available in 27 additional countries.

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The 5 Best Digital Marketing Strategies to Empower Your Business

Digital marketing is cost-effective and easily measured. With analytics, you can see near real-time results. You can also employ A/B testing and experiment until you find what works best for your particular business. Digital marketing allows you to move more rapidly than ever before. Plus, you’re able to forge more personal relationships with potential customers.

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How To Use Automation In Healthcare Marketing

Automation in healthcare marketing comprises technology-powered communication strategies that enable providers to have personalized engagement with patients based on predetermined behaviors. When you automate your marketing campaigns based on target audiences and patient types, you can expand your reach and grow your practice faster.

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4 Marketing Budget Frameworks For Small Businesses

When it comes to establishing a marketing budget, there are many questions that small business owners need to answer. One of the top questions: “How much should I invest in marketing if I want to reach my goals?”

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SEC Probes Volkswagen’s Name Change Joke: Report

The U.S. Securities and Exchange Commission is investigating whether Volkswagen influenced its share price when it joked about rebranding itself as ‘Voltswagen,’ German news magazine Spiegel reports.

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Daily Minute Master Series – April 30, 2021

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News & Updates

TikTok Launches Lead Generation Ads to Help Advertisers Collect Audience Information

TikTok is looking to help advertisers gain more direct insight on potential customers via a new Lead Generation ad option, which will enable brands to capture user data direct from their in-stream ads.

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Facebook Posts Strong Revenue Result, Though Active Usage Growth is Slowing in Key Markets

Facebook just keeps on keeping on, with the platform reporting increases in both users and revenue in the first quarter of 2021, while it’s also maintained significant momentum in its ‘Other revenue’ category, largely driven by Oculus VR and Portal smart speaker sales.

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YouTube Reports 49% Jump in Ad Revenue as Video Consumption Behaviors Evolve

As digital consumption behaviors evolve, and new habits become embedded, traditional advertising approaches are also being completely transformed – and in many cases, flipped on their head. The latest big shift in this respect is now emerging, with YouTube gradually eating further into TV ad revenues, as it becomes the preferred consumption surface for video content in a broader cohort of consumers. This week, YouTube’s parent company Alphabet reported its Q1 2021 results, which showed that YouTube brought in $6 billion in ad revenue for the period, up 49% year-on-year. That’s a huge result, which now puts YouTube on pace to beat digital video rival Netflix in annual earnings.

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How to Be a Top Tweeter: 10 Tips That Will Get Your Tweets Noticed

Love it or hate it, social media is pretty amazing.

With a few taps of the keyboard and a couple clicks, you can send a message to hundreds or even thousands of interested readers. What’s even cooler is that anyone can do it. You can start a brand from the ground up on social media today. Of course, getting your posts or pins or tweets noticed is easier said than done. As of January 2021, there were 192 million daily users on Twitter posting an average of 600 million tweets per day.

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How to Report Indexing Issues in Google Search Console

Google Search Console is now letting site owners report indexing issues with the click of a button. This feature is being tested via a pilot program in the US following the success of a prior test which allowed Search Console users to report urgent bugs. Signed-in Search Console users in the US will soon see a “Report an Indexing Issue” button under the Index Coverage report and URL Inspection Tool articles in the Search Console Help Center.

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Taco Bell Enlists the Moon in Its First Global Marketing Campaign

The moon may not be made of green cheese but it definitely looks like a taco twice a month. Taco Bell, the Irvine, Calif., Mexican fast-food chain, is rebranding the quarter moon as part of the company’s first global marketing campaign. The “taco moon,” as the company calls it, will appear in the night sky on Tuesday, May 4. At that time, customers in the chain’s more than 20 global markets will be able to get free tacos. In the U.S., they’ll be able to get a crunchy taco between 8 p.m. and 11:59 p.m.

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Daily Minute Master Series – April 29, 2021

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News & Updates

Pinterest Rises to 478 Million Users, Posts Strong Revenue Result for Q1

Pinterest has shared its latest performance update, showing steady increases in both users and revenue as the platform continues its push to maximize its business opportunities in more regions. First off, on users – Pinterest is now up to 478 million monthly actives, a 30% increase year-over-year.

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Google Adds 3 New Features For People Ready to Travel Again

Google is adding new features in search results to assist those who are ready to travel again.

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How SEO Forecasting Can Help You Get the Right Clients

Whenever your SEO agency receives a new inquiry, you need to assert the potential that lead has in terms of SEO growth. It’s a resource-intensive and uncertain process.

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Experiential Marketing: How to Create Sensory Experiences Without Physical Contact with Your Customers?

Consumers have become unpredictable over time. And one of the tools that has helped advertising professionals to improve their actions has been, without a doubt, experiential marketing ; a type of personalized marketing that awakens emotions and motivates the consumer to take action in the purchase process. Experiential marketing has been the winning horse in brand sales strategies in recent years, especially for a segment of the population: millennials and Generation Z. And it is these same people who today, despite the crisis we are experiencing, continue to want brands to create experiences in order to connect with them. Well, they consider that experience is a key factor that pushes them to make purchasing decisions.

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Google Business Booms on Covid Reopening Marketing Blitz

Google’s results, showing a surge in ad sales related to travel and retail, offered a glimpse of online spending in a post-pandemic world: Businesses are boosting digital marketing to capture a public eager to resume something resembling normal life again.

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Marketing With Empathy: The Need For The Human Touch

People work with people (and businesses) they like. Remarkably, companies tend to forget this mantra and treat their customers and leads as mere transactions instead of living, breathing human beings. That raises the question: What makes someone likable? According to the insights of Dr. Travis Bradberry, co-author of Emotional Intelligence 2.0, the most likable people are genuine, consistent, nonattention seekers who make a strong first impression and greet people by name. These actions are synonymous with emotional intelligence and, unsurprisingly, something every business and their marketing team should strive for in their messaging.

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Daily Minute Master Series – April 28, 2021

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News & Updates

Apple Officially Launches New App Tracking Permissions as Part of iOS 14.5

Apple has officially announced the launch of iOS 14.5, which includes new phone unlock options for people wearing face masks, a range of updated voice options for Siri, and more.

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How Google Knows Which Content Belongs to the Same Author

Google’s John Mueller describes a technique called reconciliation which is used to recognize when different content across the web belongs to the same author. This topic is discussed during the Google Search Central SEO hangout recorded on April 23.

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Why Your Marketing Team Needs To Study The 30 Percent Rule

What’s now become known as Apple’s 30% rule has become common for businesses across industries. Not only is it an excellent way to help you focus your business efforts on serving your customer’s needs, but it can help you in many other areas of your business as well.

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What You Need to Know About Getting and Using Your Google Maps API Key

With the rise and prominence of local search marketing, brands have begun to build robust location pages with advanced mapping features to meet the growing needs of searchers. The page types typically include a map to show users where the location is, what are the cross streets, and any major landmarks. This enables the user to easily find the location and increases a brand’s opportunities for conversions.

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What Are The Habits & Routine of a Successful SEO Professional?

A reader recently asked: For a successful professional SEO expert, what is the daily routine? Here are five daily habits to make part of your routine.

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YouTube Channels Can Change Their Name Without Affecting Their Google Account

It’s now possible for YouTube creators to change the name of their channel without changing the name on their Google account. Creators can change both their channel name and photo and the changes will only be applied on YouTube.

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Daily Minute Master Series – April 27, 2021

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News & Updates

Clubhouse Announces Exclusive Content Deal with NFL, its First Official Sports Partnership

While competitors continue to emerge, Clubhouse is looking to capitalize on its opportunities with the announcement of a new, exclusive content deal with the NFL, which will see the league broadcast via a range of Rooms in the lead-up to the 2021 NFL Draft.

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Research: Vaccine is Driving New Online Search Opportunities

New research by BrightEdge shows post-vaccine consumer trends are creating new opportunities for online search. There are emerging winners in many areas from local search to travel. Other areas experiencing a sharp pullback.

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Google Web Stories WordPress Plugin Updated With Embedding Capabilities

Google has updated its official Web Stories plugin for WordPress with the ability to embed content on webpages. Since the launch of the Web Stories plugin it has offered robust creation tools, but users were on their own when it came to embedding the content they created. WordPress site owners can now create Web Stories and embed them using the same tool. The update also offers the ability to embed Web Stories from other sites.

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Influencer Marketing Growing Year by Year with Brands Looking for More Influencers to Promote Their Products

With newer brands making appearances in the online markets every other day, it has become very difficult for brands to keep up with the competition and also how they will market their brands to a wide audience. One of the most important things that brands have started doing over the years is take help from influencers on different platforms to market and promote their products and the results have been really positive in terms of brands growing through this strategy.

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How To Harness The Power Of Personalization In Marketing

Personalization helps you create a more tailored offer for an individual prospect, which can make them more likely to purchase. It is a data-based approach that allows you to leverage the power of technology to not only scale your brand but also make your customers happier and grow in every direction imaginable. Although the definition might make it sound like your possibilities are limited, you are actually free to do anything you want here. Because personalization can take many forms, you can apply it in many different areas of your business and products.

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Marketing Technology Highlights of The Week: 26th-April-2021: Featuring Moz, Movable Ink, ActiveCampaign, Infutor

Access to better and regular online behaviour data and metrics will be key to growing marketing and martech investments in 2021 and beyond.

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Daily Minute Master Series – April 26, 2021

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News & Updates

TikTok Outlines Ad Campaign Changes and Impacts Due to Apple’s IDFA Update

With Apple rolling out its new ATT data tracking prompts in all apps from next week, all digital ad platforms are now working to finalize their plans to prepare for the impacts, and changes to their ad products and offerings.

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Snapchat Rises to 280 Million Users, Reports Strong Take-Up of TikTok-Like ‘Spotlight’ Option

Snapchat has posted its latest performance update, showing solid increases in both usage and revenue throughout Q1 2021. The numbers will certainly raise some eyebrows, and likely get more social media marketers considering their options on the app. First off, on usage – Snapchat is now being used by 280 million people every day, a 22% increase in year-over-year performance, and the app’s biggest increase in its YoY usage growth in more than 3 years.

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Facebook Shares 4 Ways It’s Improving News Feed Ranking

Facebook is sharing plans on how it plans to give users more of what they want to see in their news feeds. Upcoming changes to news feed ranking will be focused around four feedback-driven signals. Over the next few months Facebook users will be asked to provide feedback in different ways. This process of gathering feedback is an expansion of something the company launched in 2019, called the “worth your time” surveys.

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Four Common Strategy Mistakes B2B Marketing Leaders Make

B2B marketing leaders consistently share that marketing strategy ranks high among the processes they would most like to improve. Yet how exactly to go about this is another matter entirely. In some cases, there’s a lack of clarity about what marketing strategy means. In other cases, critical inputs to strategy formulation are lacking, keeping marketing out of step with other revenue-generating functions and the overall business objectives. 

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6 Key Tips to Level Up Your Content Marketing Strategy

When it comes to a business’s activities and initiatives online, content marketing is absolutely critical to a digital strategy’s success. Content is typically defined as the information and experiences a business directs towards a base of potential and existing customers. In a marketing context, content creation is an aspect of marketing focused on the conceptualization, publication and distribution of content for a targeted online audience.

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Don’t Launch a WordPress Site Before You Go Through This 17-Step Checklist

Need help maintaining and optimizing your WordPress website? Here’s a simple, easy-to-follow, and information-packed checklist to use!

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