Tag Archive for: social media week-in-review

Social Media: Week-in-Review, July 6, 2013

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We hope you had a nice 4th of July! In case you missed some of the topics we covered this week, here is the social media week-in-review!

LinkedIn Facts & Figures 2013 [INFOGRAPHIC]

LinkedIn can be a fantastic resource for networking and increasing your clout in the business world and your industry, but where are the benefits to LinkedIn in numbers? This excellent infographic does a great job of showcasing where the benefits are to LinkedIn for business!

content to post on facebook6 Types of Content to Post on Facebook

Everyone knows the Wal-Mart brand. But not everyone realizes that thanks in large part to their content sharing strategy, they have built the largest US-based audience on Facebook. Find out what 6 types of content Wal-Mart has shared in order to reach these unprecedented levels.

4 Tips for Tumblr Beginners

Tumblr is an excellent network and growing considerably every day. There are several opportunities to engage with niche audiences and grow your presence both on social media and online. For beginners, the network can be a little intimidating, so we have put together 4 tips that all Tumblr beginners should be aware of!

Case Studies: SmartPak Equine

When one thinks of a Case Studies, an online retailer for equestrian products is not, in all likelihood, the first company that comes to mind. However, with a set of risky event-triggered email campaigns, SmartPak Equine proved that inspiration and success can come from anywhere! Find out what SmartPak Equine did in this week’s Case Studies!

social bookmarking your business redditSocial Equity: Social Bookmarking Your Business

Social bookmarking was among the first forms of social media, and popularity for the activity has not slowed. There are still tens of millions of people using social bookmarking sites every day and a virtually endless supply of content being fed to these networks. Find out how social bookmarking sites add value to your business in this week’s Social Equity segment!

Be sure to check out our recently launched YouTube channel! Have a look through some of these great articles and enjoy the rest of the long weekend!

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Social Media: Week-in-Review, June 29, 2013

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In case you missed some of the topics we covered this week, here is the social media week-in-review!

The Perfect Post on Social Media [INFOGRAPHIC]

To call anything ‘perfect’ is a little overzealous – particularly when it comes to social media. However, there are certain features that should be a part of your posts in order to generate higher clicks, engagement and conversions. Take a look at what makes up the ‘perfect’ post on different networks in this great infographic!

features every blog post should have4 Features Every Blog Post Should Have

Every blog post is going to be a little different, but each of them should have a few things in common. The four features listed in this article will help build your audience faster, develop loyalty with your readers and give your blog that extra edge to help build your business.

Instagram Video or Vine? Which Social Video Tool is Better for Business?

Recently, Instagram released their version of Twitter’s Vine: video. While the two have some similarities – the ability to create micro videos, for instance – there is a world of difference between them. So which one is better for business? Take a look at this comparative evaluation to see whether Instagram Video or Vine is better for your business!

engage an audience Case StudiesCase Studies: H&M

While there are critics out there who claim that Google+ is a ghost town and has no value for business, the fact of the matter is that Google+ can do wonders for your business, and H&M is a clear example of that. Find out how the brand engaged a massive audience of a million users (and growing) on Google+ in this week’s Case Studies!

Social Equity: Reputation Management on Social Media

The ability to manage your reputation online can mean a lot of added value to your business. With proper reputation management on social media comes the ability to find brand loyalists where you didn’t know you had any and prevent crises from getting out of control or even happening altogether. Find out how reputation management adds value to your business in this week’s Social Equity segment!

Be sure to check out our recently launched YouTube channel! To all our Canadian friends, have a wonderful long weekend and Happy Canada Day! Have a look through some of these great articles and enjoy your weekend!

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Social Media: Week-in-Review, June 22, 2013

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In case you missed some of the topics we covered this week, here is the social media week-in-review!

How to Properly Promote Your Blog [INFOGRAPHIC]

You might have written a great article, but if you are not properly promoting your content after it has been published, it is going to be very hard to build up a loyal audience. Luckily, there is a great checklist of actions to take to properly promote your blog in this detailed infographic!

social media week in review5 Ways to Improve Your EdgeRank Score

The Facebook EdgeRank algorithm is one that is both mysterious yet relatively well-understood. There is one common motif that marketers should all be aware of, however, when it comes to the Facebook EdgeRank algorithm: engagement. Find out how you can improve your EdgeRank score with these 5 helpful tips!

4 Tips to Help You Manage Your Online Reputation

Managing and monitoring your online reputation is now more important than ever. SEO, social media and monitoring the web are all crucial to reputation management, and there are few key points to keep in mind when monitoring your reputation online. Take a look at these 4 tips to help you efficiently manage your online reputation!

Case Studies vestasCase Studies: Vestas

Creating a winning social media campaign involves several steps, the two most important of which are planning and cohesiveness. Vestas – a wind-energy provider – proved that big or small, there are benefits to social media marketing for all companies. Take a look at what Vestas did on LinkedIn in this week’s Case Studies!

Social Equity: Targeted Campaigns on Social Media

There was a time in the world of marketing and advertising when a few carefully placed television spots meant reaching 80% of your targeted audience. Those days are gone and now marketers and advertisers need to find more creative ways to reach their audiences. Luckily, the ability to create targeted campaigns on social media provides such an opportunity, and adds value to your business. Find out how targeted campaigns are so valuable to marketers and advertisers alike in this week’s Social Equity segment.

Have a look through some of these great articles and enjoy your weekend!

t2social social medis marketing strategies

Social Media: Week-in-Review, June 15, 2013

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In case you missed some of the topics we covered this week, here is the social media week-in-review!

Brands on Social Media: Do You Fit In? [INFOGRAPHIC]

There is a lot of debate over whether or not there is a place for all brands in all industries on social media. Is there an audience for everyone? The reality is that there is room for every brand on social media, you just need to know where your brand fits in! Take a look at this great infographic to find out where your brand fits in on social media!

customer complaints on social media5 Tips for Dealing with Customer Complaints on Social Media

Social media has created a new avenue through which customers can reach out to brands, and that means a new avenue through which customers can complain to a brand. How we handle customer complaints on social media is crucial. There are certain ways to do it properly, and we have those methods. Find out how to properly handle customer complaints on social media.

18 Twitter and Facebook Business Facts

While the marketer in us knows exactly how important social media is to a successful marketing strategy, the businessperson in us wants to see the truth in numbers. That’s why we have compiled 18 great Twitter and Facebook business facts that should satisfy the businessperson in all of us!

Case Studies sonyCase Studies: Sony

When one thinks of Sony, Pinterest is not necessarily the first thing that comes to mind. Yet, the marketing team at Sony managed to take the electronics developer and turn it into a major player on the Pinterest playing field. Find out what marketers can learn from the Sony Pinterest strategy in this week’s Case Studies!

Social Equity: Social Care

Social media can be a great avenue through which customers and leads can reach out to your brand. It can also add a significant degree of value to your business! Find out how Social Care adds value to your business in this week’s Social Equity segment!

Have a look through some of these great articles and enjoy your weekend!

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Social Media: Week-in-Review, June 1, 2013

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In case you missed some of the topics we covered this week, here is the social media week-in-review!

21 Types of Content People Love [INFOGRAPHIC]

Content is the root of a successful marketing campaign, no matter the medium. When it comes to content, however, there are certain types that flop and then there are others that engage your audience like never before. In this great infographic, we look at 21 types of content that always drive good engagement with your audience.

new features on pinterestMake Use of the New Features on Pinterest

Pinterest keeps rolling out some great new features that marketers should all be aware of and use to their advantage. Take a look at what some of these new features are, and find out how you can use them to your benefit, whether it comes to your own marketing efforts or those of a client!

4 Ways to Increase Sharing of Your Blog

Your blog is one of the best ways you can showcase your expertise to your audience. It is a hub where almost all of your links might point, and one of the key steps in the path to conversion. So how can you go about increasing the shares of the content on your blog? Take a look at these 4 great tips to help increase the sharing of your blog content!

Case Studies cadburyCase Studies: Cadbury

Cadbury is known for having some of the most delicious treats on the market, and they did something very sweet (sorry – it was just too easy) to thank their fans and boost engagement rates on their content. Find out what Cadbury did in this week’s Case Studies!

Social Equity: Video Blogging

Blogging is an exceptional tool when it comes to getting found, and engagement rates see a spike with video content over any other type of content on social media. So, naturally, it would make sense that video blogging can add considerable value to your business. Find out what that value is in this week’s Social Equity segment!

Have a look through some of these great articles and enjoy your weekend!

t2social social medis marketing strategies

Social Media: Week-in-Review, May 25, 2013

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In case you missed some of the topics we covered this week, here is the social media week-in-review!

optimize landing pages for conversion t2social5 Tips to Optimize Landing Pages for Conversion

Landing pages are great resources for converting leads into customers. Whether you are looking to get them to download an ebook, register for a webinar or sign up for a demo, a landing page is going to be one of the most important steps in the process. In order for that to happen, however, you need to be optimizing your landing pages for conversion using some of these universal tips!

8 Tips for Optimizing Posts on Social Media

Sharing content across different networks with an engaged audience is one of the best ways of building exposure, influence and traffic. In order for the process to be successful, there are a few things that every marketer should keep in mind. Take a look at these 8 great tips for optimizing your content posting strategy on social media!

social media marketing cloud t2socialSocial Media Marketing Industry Report 2013 – The Highlights

Every year, the folks at Social Media Examiner put together a fantastic report highlighting some of the major findings in the realm of social media. This year was no exception, and we have featured some of the highlights from this year’s Social Media Marketing Industry Report.

Case Studies: Oreo

Among the memorable moments at Super Bowl XLVII were the heroic efforts by some football stars, an extended blackout that enraged social audiences, and, the biggest event for social media marketers, a tweet for the marketing team at Oreo that created some major waves in the world of social media. Take a look at this week’s Case Studies to find out what marketers can learn from Oreo’s big play.

Social Equity: The Big (Now Even Bigger) Value of Tumblr

Tumblr is a great platform for blogging to an already engaged audience, and the recent acquisition of the social network by Yahoo! gives it even more value for brands and marketers. Find out where there is value added to your business from a presence on Tumblr in this week’s Social Equity segment!

Have a look through some of these great articles and enjoy your long weekend!

t2social social medis marketing strategies

Social Media: Week-in-Review, May 18, 2013

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In case you missed some of the topics we covered this week, here is the social media week-in-review!

5 Things Brands Should Never Do On Social Media

Social media can be an exceptional tool in your arsenal when it comes to building up your business and your exposure. However, unlike the old saying, not all publicity is good publicity, particularly on social media. Take a look at these five activities that should be avoided by brands looking to succeed on social media!

social media metrics t2social4 Important Social Media Metrics

Marketers are always looking for the best ways to measure their social media programs. There are some metrics that will be looked at more closely than others, depending on your goals. However, these 4 important social media metrics are universal and should be studied over the course of any program!

How Organizations Structure Social Media Teams [INFOGRAPHIC]

Social media is a relatively new marketing concept, and there are still many marketers and companies wondering how social media teams and initiatives should be structured. Take a look at this detailed infographic to see how organizations are structuring their social media teams and programs!

Case Studies instagramCase Studies: Comodo

It is no secret that Instagram is notoriously filled with pictures of our food. And sometimes, meals are just so stunning they need to be photographed! Comodo, an independently-owned restaurant in New York City recognized the influence of Instagram and decided to harness its popularity to build their virality and business. Read more in this week’s Case Studies!

Social Equity: The Viral Effect

Virality is one of the most commonly measured features of a social media marketing program. It is also an important factor when determining the reach, success and power of your brand on social networks. In this week’s Social Equity segment, we look at the value added to your business from the viral effect.

Have a look through some of these great articles and enjoy your weekend!

t2social social medis marketing strategies

Social Media: Week-in-Review, May 11, 2013

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In case you missed some of the topics we covered this week, here is the social media week-in-review!

social media week in review4 Tips for Creating a Great Facebook Ad Campaign

Facebook Ads are everywhere. Whether we notice them or not, we are always seeing ads pop up on the social network; they have just done a pretty good job of making them look like business as usual. So why do we click on some and not others? Find out how you can increase click-through rates on your Facebook Ad campaigns with these great tips!

The Importance of Mobile in the Marketplace [INFOGRAPHIC]

Mobile marketing is of ever-growing importance. Every year, it is becoming more crucial that marketing strategies incorporate some facet of mobile, or risk missing out on a massive, engaged and growing audience of potential customers. Find out why mobile marketing is so important in this great infographic!

Understanding the Facebook EdgeRank Algorithm

Many of us have heard about the Facebook EdgeRank algorithm, and some of us may even have an idea of what it is. But like any proprietary algorithm, the details are often scarce and it is unclear what the exact function is. In this article about the Facebook EdgeRank algorithm, we aim to explain, simply, how it works and what you need to know about it when it comes to marketing.

Case Studies volkswagen t2socialCase Studies: Volkswagen

Volkswagen India was hoping to leverage the Indian market on their quest to becoming the largest automotive brand in the world by 2018. The marketing minds at Volkswagen decided, after some very careful planning, that their best avenue for success was LinkedIn, and their efforts paid off greatly. Find out why in this week’s Case Studies.

Social Equity: Big Value in Company Pages

Company pages, channels and accounts are available on nearly every major social network. We often take them for granted, but the value that company pages add to our business is pretty impressive. Find out about the benefits of company pages in this week’s Social Equity segment.

Have a look through some of these great articles, enjoy your weekend and have a relaxing and happy Mother’s Day tomorrow!

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