social media statistics Archives

15 Amazing Social Media Marketing Statistics (in Pictures!)

November 11, 2013/by Corey Padveen

These social media marketing statistics will make the case for the transition into a social business!

As marketers, we are all looking for that one piece of crucial information that will help us convince our clients (and, in some cases, our own management) that the need to become a social business is greater than ever. These fifteen social media marketing statistics are certainly impressive, and should help any marketer get over that last hurdle when it comes to proving that social is a necessity!

Now, if those stats don’t get you excited about the prospect of becoming a social business, little else will! Social media is quickly spilling over into every demographic and in big ways. The marketing landscape has been drastically altered by the presence of social, and it is time for your brand to become a social business!

Find out what a social business looks like here and let us know how your company is social! Tell us in the comments below or on Twitter!

Why Social Care is Increasingly Important

September 10, 2013/by Corey Padveen

Social Care – or customer service on social media – is becoming increasingly popular, and the numbers show that it is equally important.

Today, roughly 1 in 3 online adults prefers to engage in Social Care with a brand than to reach out through conventional customer service channels (i.e. phone).

Conventional customer service is time consuming. For the brand, it is an expensive practice that we have learned to accept. For the customer, it can sometimes be difficult or a nuisance. In fact, 48% – nearly half – of consumers say that they will leave a company website if they do not receive proper assistance.

With these numbers in mind, it is hard to deny that Social Care is an important feature to include in your social media strategy. Below are a few of the reasons why Social Care is increasingly important to offer to your customers.

People Want It

In an age where critics point out that face-to-face communication is diminishing, there is no proof more clear than the preferences of consumers. Over one third of consumers would prefer to tweet a brand than to sit on the phone and wait for a call to be answered. What’s more, people want their issues addressed right away.

Studies show that a shocking 71% of consumers want their issues addressed within 5 minutes of reaching a company. When you are dealing with conventional forms of customer service, achieving those goals can become expensive. But it can be detrimental if a brand ignores it; 92% of consumers have left a brand because of poor customer service. Though it may seem like consumers prefer robots, they still want to be treated like a human. A respected customer is a happy customer.

It’s Good for Business

Here are the real reasons why Social Care is so important. When people get what they want, they spend more and stay loyal.

As noted above, nearly half of your site visitors will leave if they cannot get the information or assistance they are looking for. On they other hand, people who receive strong customer service on social media spend, on average, 21% more. That’s a major difference!

Customers who receive good social media service also recommend your brand to others. Over 70% of customers, in fact, will recommend a brand based on the good service they have received.

With a good Social Care program in place, everybody wins. A respected customer is a happy customer, and a happy customer is a loyal customer, and loyal customers keep us in business!

Do you engage in Social Care? How has it worked for you? Tell us in the comments below or on Twitter!

Brands on Social Media: Do You Fit In? [INFOGRAPHIC]

June 10, 2013/by Corey Padveen

When it comes to brands on social media, does yours fit in? Yes.

The importance of social media for business is no secret; more and more, brands – both big and small – are taking to the socialsphere to engage and market themselves to international networks of interested persons. However, what do the numbers look like?

In this infographic, some very interesting statistics are highlighted that showcase why it is so important for every brand or business to have a presence on social media. Some of the numbers might even make you feel a little better about competing with some of the major players.

For instance, you might be interested to know that only 0.5% of Facebook fans engage with the brands they are fans of. And for those that do engage, only about 30% of brands respond to feedback. Social media is a conversation, and in order for that conversation to generate results, it needs to take place and be given the attention it deserves.

Perhaps the most interesting statistic of those in the infographic below relates, once again, to engagement. In the Ehrenberg Institute study referenced, only one brand had an engagement level over 2%. That’s shocking!

Take a look at some of the fun facts about brands on social media below and let us know which statistics you find the most surprising/shocking/important. Tell us in the comments below or on Twitter!

How Organizations Structure Social Media Teams [INFOGRAPHIC]

May 15, 2013/by Corey Padveen

Social media teams can be responsible for some of the most crucial marketing decisions when it comes to your business, but how are social media teams structured?

The importance of strong social media teams is right at the top of the list when it comes to modern marketing. Yet, because social media is so new and so fast-paced, many businesses – both large and small – are not sure how they are supposed to go about structuring their social media teams.

One of the most interesting figures in the infographic from Go-Gulf below is right at the top: 65% of organizations assign social media tasks on top of regular job responsibilities. Furthermore, 25% of companies are using interns to manage social media! The many benefits of social media for business are of growing importance to a company’s success. That being the case, assigning an inexperienced staff member to manage your social media will certainly not lead to a revenue-generating program, and the numerous benefits that can be derived from social media will be lost.

The result of this lackluster effort on the part of most organizations? Only 5% of organizations are highly satisfied with the results generated from their programs. It doesn’t take a statistician to see the correlation: if you are not devoting the proper resources to your social media program, you cannot expect to be satisfied with the results!

Have a look at this infographic to see how companies are structuring their social media teams. What data do you think is most interesting/surprising? Tell us in the comments below or on Twitter!

Social Equity: Blogging and Your Business

April 19, 2013/by Corey Padveen

Blogging was one of the incipient forms of social media marketing, and it adds a great deal of Social Equity to your business.

Considering the online attention span is only 8 seconds, it is hard to imagine how a lengthy blog article can be so beneficial when it comes to Social Equity. The fact of the matter remains, blogs address key issues, and if someone lands on your post, it is because you have already grabbed their attention and they want to know more.

Essentially, a blog is a lead generator. People are arriving at your site because you have information they want access to. And if done right, a blog can mean a tremendous increase in business and, subsequently, Social Equity.

The Power of Blogging

While any form of social media marketing is going to require an investment of time and resources, blogging requires a little bit more. Considering you are developing original, lengthier content, it is not surprising that you will need to ramp up your investment and efforts for a blog to function at maximum capacity. But the payoffs can be outstanding.

According to surveys conducted by the inbound marketing experts at HubSpot, blogs can be more powerful than any of your other social activities when it comes to generating business. Their findings showed that 92% of companies blogging multiple times per day acquired a new customer through their blog. And for those companies that simply have a relatively active blog – 57% of those businesses acquired a customer with it. Furthermore, 81% of marketers agreed that their blog was useful to business development and lead generation.

With regards to inbound marketing, perhaps the most surprising statistic was that companies that blog have 97% more inbound links than those that do not. When you consider the added advantage of social link-building, this is a very important statistic.

Social Equity of Blogging

As noted above, Social Equity is derived very directly with blogging. Furthermore, there is an indirect value added to your business from blogging.

With regards to the direct Social Equity, a blog generates leads and business. The ability to acquire new clients directly from your website means that the aforementioned investment blogging requires can be recouped from the direct impact it will have on your business alone.

The indirect impact blogging has on Social Equity is tremendous. Blogging, more so than any other form of social media marketing, enables you to establish yourself as an expert and leader in your industry. You know everything there is to know about your business. How can you show that to people before you acquire them as a client? Blogging is the best means of achieving this. Showcasing your value as an expert to your market is reflected in an added value to your business.

It is clear that blogging can do wonders for your business. With time and devotion, a blog can significantly impact the value of your business in a very positive way. Blogging is amongst the strongest methods of garnering Social Equity.

Have you seen a value added to your business as a result of blogging? How so? Tell us in the comments below or on Twitter!

How Social Media Can Help Your Business [INFOGRAPHIC]

April 16, 2013/by Corey Padveen

Social media can mean big things for your business, and the numbers are there to show it.

Considering all the literature, statistics and case studies that exist to show how beneficial social media can be for your business, there are still marketers out there that are hesitant to adopt it. Whether it is a question of not knowing how to use it, or not understanding how to measure it, people still seem to be having a tough time crossing that last hurdle when it comes to implementing a fully integrated social media strategy.

Every second a brand does not have a presence on social media, it is losing out. There is an international conversation taking place and people want to hear from you! Don’t believe us? This infographic gives a short, sweet breakdown of just how active social media is and gives a good indication of how important social media can be for your business.

Read through the information and let us know which statistic you think is the most important when it comes to building your business through social media. Tell us in the comments below or on Twitter!

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