Social media ROI is one of the most highly debated topics of conversation in the realm of social marketing.

People are constantly talking about social media ROI. There are those who say that social media ROI is among the most transparent of measurements when it comes to benefits reaped from marketing efforts, and then there is the (still very large) school of skeptics that believes that social media ROI is a fantasy of social marketers, and that it is not a return that is properly measurable.

Last week, Coca-Cola released a statement saying that their efforts on social media have been “crucial” to sales. That’s a word with a lot of implications. But Coca-Cola is just one example of a major brand that has witnessed tremendous growth and success when it comes to social media ROI.

Below is a set of 10 examples of social media ROI from brands around the world. These brands used a variety of channels and different types of campaigns to reap these rewards, but each one experienced measurable, financial gains from their efforts on social media.

How do you measure social media ROI? What campaigns have you launched on social media that generated positive returns? Tell us in the comments below or on Twitter!