How much is too much? How little is not enough? This infographic does a pretty good job of answering those questions.

One of the more popular questions marketers tend to ask relates to how often to post to social media. The truth of the matter is simple: the frequency with which you post will differ based on both the industry in which you find your business and the qualities of your audience. That said, there are some basic guidelines that serve as a starting point when considering where to begin.

This great inforgraphic from Spokal does a great job of analyzing current trends, aggregating that data and providing us with a guideline which can easily be followed when deciding how often to post to social media. Though you might find that, with time, your strategy might change, this will help get you off on the right foot.